I wear this bronzer in the shade Sunkissed, and it is perfect for my fair, cool-toned skin. For reference, my Even Better Clinical foundation shade is the shade Fair. I use this to lightly contour and give me a healthy glow, like I've been sunkissed :-P! This is a beautiful bronzer and I will continue to repurchase it. Thank you, Clinique! Please keep this bronzer around forever!