Confidence In A Serum Gloss

4.7 (335)
$26.00
Expected to arrive in 3–5 business days
Arrives before Valentine’s day
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Offers & perks
Women Founded
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Product details

Web ID: 17314906
Confidence In A Serum Gloss is your high-shine lip gloss and lip serum in one! Available in three sheer, universally flattering shades, it delivers instant and eight-hour hydration and is clinically shown to make your lips look smoother and softer.

  • Product Features

    • WHAT IT IS:
    • An all-in-one lip gloss and lip serum formulated with a 90% hydration base
    • WHAT IT DOES:
    • Delivers sheer color with a high-shine, non-sticky feel; provides instant and eight-hour hydration; rapidly improves lips' moisture barrier function; glides on smoothly and doesn't feather; dermatologist tested; suitable for sensitive and dry lips
    • INGREDIENT HIGHLIGHTS:
    • Hyaluronic acid visibly smooths lips and boosts hydration
    • Tri-peptide helps smooth the look of skin
    • Ceramide helps replenish skin's moisture barrier to lock in hydration
    • Vitamin E helps strengthen skin's lipid barrier
    • HOW TO USE:
    • Swipe and go; lip-hugging petal applicator delivers beautiful results in just one swipe
    • Wear alone or over any other lip product for a high-shine finish
    • RESULTS:
    • 95% said lips feel instantly conditioned*
    • 87% said lips feel soft after it wears off*
    • *Based on a 7-day consumer study with 106 participants
    • USE WITH:
    • Confidence In Your Beauty Sleep Triple Antioxidant Brightening Serum
    • Your Skin But Better CC+ Nude Glow SPF 40
    • Superhero No-Tug Waterproof Eyeshadow Stick
    • Superhero Waterproof Volumizing Mascara

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
  • talk with a beauty expert
    Makeup, skincare, scents—ask us about it all.
    1-800-477-6229
    Need help with something else?

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    It Cosmetics

    Confidence In A Serum Gloss

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Item 4 of 5

Ratings & Reviews

Here's what customers think
  • The product is widely praised for its exceptional hydrating and moisturizing properties, with a glossy, sheer finish that is non-sticky and lightweight.
  • The formula is considered soothing and nourishing, leaving lips feeling soft and smooth even after use.
  • Many reviewers express enthusiasm about the product and consider it their new favorite lip gloss.
AI-generated summary from 333 customers reviews.
4.7/5

335 star ratings, 333 reviews

Write a Review
79.1% of reviews have 5 stars
265
13.4% of reviews have 4 stars
45
4.2% of reviews have 3 stars
14
2.1% of reviews have 2 stars
7
1.2% of reviews have 1 star
4

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

123 customer images

333 reviews
Sally Bergamot
5 days ago
from Windsor, CA
Incentivized review

Not too glossy, perfect tint

My favorite lipgloss! It’s subtle enough for everyday wear. I love the scent too.

Recommends this product

Customer review from itcosmetics.com

BarbaraAlice
21 days ago

Concerned consumer.

Awful smell. It is sticky and FULL of harmful chemicals that shouldn't be on lips.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS19 days ago

Hello there! Thank you for your review for our Confidence in a Serum Lip Gloss. We are sorry to hear that you found our lip gloss had an awful smell. was sticky and you felt that it was full of harmful chemicals and shouldn't be on lips. We apologize that you encountered these issues. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists, and physicians. Thanks for the feedback. Your satisfaction is very important to us. Thank you for reaching out to us!

Mandella
23 days ago
from Houston
Incentivized review

Love this lip

The texture and application are great. It feels moisturizing and light at the same time.

Recommends this product

Customer review from itcosmetics.com

Philo
1 month ago
Incentivized review

serum lip gloss

Thank you for this Lip Gloss serum. I LOVE IT. Have been using it for several years.

Customer review from itcosmetics.com

kb08
1 month ago
from North Carolina

The BEST

The absolute best & most beautiful color gloss. Perfect for everyday wear to give a slight color but not too bold look to your lips.

Recommends this product

Customer review from itcosmetics.com

Alli1968d
1 month ago
Incentivized review

Great lip gloss

Love this lip gloss. Love the color. I will buy this product again.

Recommends this product

Customer review from itcosmetics.com

Emklein
2 months ago
from Clarksville tn
Incentivized review

Great color and shine, slightly minty

Great color and shine, slightly minty seems to last

Recommends this product

Customer review from itcosmetics.com

M A W
2 months ago
from Scottsdale

Good gloss …

This gloss is nice and pretty moisturizing but other than that isn’t dynamic or pretty as Lawless gloss

Recommends this product

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS2 months ago

Hello there! Thank you for review for the Confidence in a Serum Lip Gloss. We are happy to hear that you found our gloss to be moisturizing and nice and pretty. We are sorry to hear that it was not as dynamic and pretty as another lip gloss you have tried. We apologize that you encountered this issue. We take your feedback very seriously and your satisfaction is very important to us. Thank you so much for your valued feedback.