Maifanshi Moisture Foundation, 0.71 oz.

4.5 (98)
$120.00
Low Stock
Arrives by Fri. Feb. 13 with Express
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Get it Mon. Feb. 9

Product details

Web ID: 11438373

Reformulated after 30 years, Koh Gen Do's iconic red tube foundation is reborn with the most innovative powder technology from Japan.

  • Product Features

    • WHAT IT DOES:
    • Perfectly shaped mineral pigments are combined with other ingredients to create this weightless-feel, buildable-coverage foundation
    • Gloss Film Powder's perspiration-, oil- and water-resistant ability helps ensure long wear and endurance with a beautiful skin-like finish
    • Absorbs oil while releasing moisture into the skin for perfect long wear
    • Skin-like finish with no flashbacks
    • Medium buildable coverage
    • INGREDIENT HIGHLIGHTS:
    • Infused with moisturizing ingredients including perilla ocymoides seed oil for omega-3 fatty acids
    • T3 Oil blend of jojoba oil, olive squalane and shea butter (non-comedogenic and skin identical) leaves skin soft and supple
    • SKIN TYPES:
    • Safe for all skin types, even very sensitive skin

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
  • talk with a beauty expert
    Makeup, skincare, scents—ask us about it all.
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Complete the look

Enjoy every step of your routine

  • 1

    Step 1

    Liquid Foundation

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    Koh Gen Do

    Maifanshi Moisture Foundation, 0.71 oz.

    $120.00

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  • 2

    Step 2

    Highlighter

    Koh Gen Do

    Aqua Foundation Illuminator, 0.20 oz.

    $83.00

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  • 3

    Step 3

    Brow Powder

    Koh Gen Do

    Universal Eyebrow Powder

    $70.00

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  • 4

    Step 4

    Mascara

    Koh Gen Do

    Long Lush Treatment Mascara

    $71.00

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  • 5

    Step 5

    Lipstick

    Koh Gen Do

    Maifanshi Lipstick

    $65.00

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Item 4 of 5

Ratings & Reviews

Here's what customers think
  • The foundation provides a natural, skin-like finish with medium coverage and a radiant, glowing appearance.
  • It is well-suited for dry skin types, offering long-lasting moisture and a smooth, flawless look.
  • Many users describe the product as feeling more like skincare than traditional makeup and appreciate the wide range of available shades.
  • While a few found the new formula less suitable, the majority of feedback is highly positive, with many considering it an exceptional and game-changing foundation.
AI-generated summary from 92 customers reviews.
4.5/5

98 star ratings, 92 reviews

Write a Review
80.6% of reviews have 5 stars
79
4.1% of reviews have 4 stars
4
7.1% of reviews have 3 stars
7
3.1% of reviews have 2 stars
3
5.1% of reviews have 1 star
5

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

6 customer images

92 reviews
External reviewer
4 months ago

This ALWAYS wins over other competitors!

For years I have enjoyed this foundation. A few times i have attempted to use a more economically priced foundation. However the results are far below KohGenDoh Manifashi. I always return to this wonderful foundation!

Customer review from kohgendocosmetics.com

Kim
5 months ago
from Oregon, USA

Stunning finish

I love the foundation. I’ve never used a liquid foundation that looks so natural. It seems the blending gets even better as the day goes on. Absolutely stunning finish.

Recommends this product

Customer review from kohgendocosmetics.com

KGD User
6 months ago
from Los Angeles, CA

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Nothing like the Aqua Foundation.

This is nothing like the Koh Gen Do Aqua Foundation which I love. I thought this would work just as well or better since it’s supposed to have more coverage. It’s definitely thicker but makes skin look flat and muddy.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Helpful?
Patricia
7 months ago
from Florida

Light , smooth & feels so comfortable

I love it.

Recommends this product

Helpful?
Patricia H.
10 months ago
from UK

Lovely foundation

This is my second time purchasing this and even though it is a little expensive it always looks beautiful on my dry skin.

Customer review from kohgendocosmetics.com

Thankful
1 year ago

My favorite foundation

I hope they never stop making this foundation and in my color! I’ve used it for years and it does wonders for my skin tone with the perfect amount of moisture.

Recommends this product

Customer review from kohgendocosmetics.com

CJMakeupLuv
1 year ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Holy Grail

This is the best natural looking, comfortable, long-lasting, pore refining foundation product I have ever used. I’ve tried high end luxury brands to mid level products and this runs circles on all of them. Yes, it is extremely expensive. Yes, the shade range is atrocious. A little goes a long way and if you do have a shade match, don’t let it go!!! It’s like finding your soulmate in a bottle!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Helpful?
KK
1 year ago

Best out there.

My favorite. Light/medium coverage. Skin-like finish that doesn't cling to baby hairs or dry patches.

Recommends this product

Customer review from kohgendocosmetics.com