Pure Canvas Primer, 1.014 oz.

4.3 (429)
$46.00
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 17547106
This primer smooths skin for even makeup application and plumps the skin to improve the look of fine lines and wrinkles.

  • Product Features

    • INGREDIENT HIGHLIGHTS:
    • Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect and smooth skin
    • Minerals: Mineral-enriched water from France is known to decrease dullness
    • Glycerin: Attracts moisture to the skin for flawless makeup application
    • SKIN TYPES:
    • For all skin types
    • HOW TO USE:
    • Apply after skin care
    • Gently massage a dime-size amount onto skin with fingertips
    • Follow with tinted moisturizer or foundation
    • RESULTS:
    • 97% agree that the primer makes the skin feel soft and supple*
    • 91% agree that the primer helps skin stay moisturized all day*
    • 91% agree primer improves the quality of makeup wear*
    • *Based on consumer testing of Pure Canvas Primer Hydrating with 30 women after 3 weeks
    • USE WITH:
    • Real Flawless Weightless Perfecting Foundation
    • Real Flawless Weightless Perfecting Concealer

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

429 star ratings, 415 reviews

Write a Review
65.5% of reviews have 5 stars
281
16.3% of reviews have 4 stars
70
7.2% of reviews have 3 stars
31
2.6% of reviews have 2 stars
11
8.4% of reviews have 1 star
36

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

9 customer images

  • Feeling cheated. Won’t buy again 😔
  • I paid the same price for a smaller tube.
  • Perfection
  • Have finally found my ideal replacement primer !
415 reviews
External reviewer
4 days ago
Incentivized review

Best primer

This is my go to primer! I love using this alone or before makeup! Works great for my dry to combination skin type.

Recommends this product

Customer review from Laura Mercier

Susan A.
7 days ago
from US, United States
Incentivized review

Very sensitive skin

I’m a senior woman who developed facial acne/rosacea . Over the years dermatologists & facial masseuses recommended products that didn’t cure/relieve. Friend gave me her 1/2 empty tube simply to help smooth skin before applying makeup. Who knew .... The red itchy rash disappeared after a couple of weeks! Thank you for this wonderful product.

Recommends this product

Customer review from Laura Mercier

Pamela B.
7 days ago
from US, United States
Incentivized review

Great Primer for dry skin!

As I’ve aged, my skin has become dry. During the middle of the day, my foundation would begin to look cakey. I’m 57 and have tried many different primers. Laura Mercier’s is very hydrating and a little goes a long way. I also have sensitive skin and the primer doesn’t burn or make my skin red. It’s now become a staple in my makeup regimen!

Recommends this product

Customer review from Laura Mercier

Marilyn H.
8 days ago
from US, United States
Incentivized review

Great product

Love this primer. It’s light weight and smooths out the skin nicely. I am disappointed that they have reduced the amount of product to half in the ttne but kept the same high price as the original product. Not okay!

Recommends this product

Customer review from Laura Mercier

Debbie K.
10 days ago
from US, United States
Incentivized review

Perfect Primer

I LOVE this primer and the natural looking illumination it gives to my skin. A favorite and will continue to buy!

Recommends this product

Customer review from Laura Mercier

Lisa J.
12 days ago
from US, United States
Incentivized review

Smooths all the right places - Mature skin

I tried a small sampler size of this product, and absolutely loved it. The center of my face is where I need the most help, and this does the trick. My foundation lays down and looks great all day; no pilling, no pores; just smooth and flattering.

Recommends this product

Customer review from Laura Mercier

Carolyn G.
17 days ago
from US

Not improved.

I bought this primer thinking it was like it has always been but it's not improved. It is thin and watery so I have never understood why a company would change a formula for the worse not for the better. Plus the tube is smaller with less product. I had to send mine back and scoured the internet to find the previous product.

Customer review from Laura Mercier

debora s.
18 days ago
from US, United States
Incentivized review

Works great!

This product provides a smooth surface upon which to apply foundation. I have been using it for years along with Laura's tinted moisturizer foundation in nude.

Recommends this product

Customer review from Laura Mercier