Pure Canvas Primer, 1.014 oz.

4.3 (436)
$48.00
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Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 17547106
This primer smooths skin for even makeup application and plumps the skin to improve the look of fine lines and wrinkles.
  • Product Features

    • INGREDIENT HIGHLIGHTS:
    • Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect and smooth skin
    • Minerals: Mineral-enriched water from France is known to decrease dullness
    • Glycerin: Attracts moisture to the skin for flawless makeup application
    • SKIN TYPES:
    • For all skin types
    • HOW TO USE:
    • Apply after skin care
    • Gently massage a dime-size amount onto skin with fingertips
    • Follow with tinted moisturizer or foundation
    • RESULTS:
    • 97% agree that the primer makes the skin feel soft and supple*
    • 91% agree that the primer helps skin stay moisturized all day*
    • 91% agree primer improves the quality of makeup wear*
    • *Based on consumer testing of Pure Canvas Primer Hydrating with 30 women after 3 weeks
    • USE WITH:
    • Real Flawless Weightless Perfecting Foundation
    • Real Flawless Weightless Perfecting Concealer
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

Here's what customers think
  • The Laura Mercier Pure Canvas Primer Blurring is a highly effective product that helps create a smooth, flawless base for makeup.
  • Many users praised its ability to blur imperfections, minimize pores, and extend the wear of foundation.
  • The primer is described as lightweight, non-greasy, and hydrating, making it suitable for various skin types.
  • However, some customers were disappointed with the recent formula change, which they felt was less effective and luminous than the previous version.
  • A few users also experienced issues with the primer pilling or not working well with certain foundations.
  • Overall, the majority of reviewers were very satisfied with the primer's performance and considered it a must-have in their makeup routine.
AI-generated summary from 419 customers reviews.

4.3/5

436 star ratings, 419 reviews

Write a Review
65.4% of reviews have 5 stars
285
16.3% of reviews have 4 stars
71
7.1% of reviews have 3 stars
31
3.0% of reviews have 2 stars
13
8.3% of reviews have 1 star
36

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

9 customer images

419 reviews
GolferGirl
7 days ago
Verified PurchaserYes

Works Well, BUT...

The primer keeps your makeup in place but it is a little dry. Your makeup does not apply very smoothly over the primer.

Helpful?
Adrienne L.
10 days ago
from US, United States
Incentivized review

Always a favorite for me.

I apply the Pure Canvas Primer Illuminating prior to my tinted moisturizer or foundation, depending upon the weather and season.The Pure Canvas is something I will always purchase!

Recommends this product

Customer review from Laura Mercier

Geri C.
23 days ago
from US, United States
Incentivized review

Perfect Primer

The best primer ever!!! I have tried others but this is the best!

Recommends this product

Customer review from Laura Mercier

JFM
2 months ago
from Boston
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

smaller size larger price

I compared my most recent purchase Laura Mercier Pure Canvas Primer with the same product I had previously purchased from Macy's and I was shocked to see that the size "shrunk" from 1.7 ounces to 1.0 ounces. The price however increased despite the smaller size.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

Helpful?
Maria G.
2 months ago
from US, United States
Incentivized review

Best primer

This is my go to primer! I love using this alone or before makeup! Works great for my dry to combination skin type.

Recommends this product

Customer review from Laura Mercier

Susan A.
2 months ago
from US, United States
Incentivized review

Very sensitive skin

I’m a senior woman who developed facial acne/rosacea . Over the years dermatologists & facial masseuses recommended products that didn’t cure/relieve. Friend gave me her 1/2 empty tube simply to help smooth skin before applying makeup. Who knew .... The red itchy rash disappeared after a couple of weeks! Thank you for this wonderful product.

Recommends this product

Customer review from Laura Mercier

Pamela B.
2 months ago
from US, United States
Incentivized review

Great Primer for dry skin!

As I’ve aged, my skin has become dry. During the middle of the day, my foundation would begin to look cakey. I’m 57 and have tried many different primers. Laura Mercier’s is very hydrating and a little goes a long way. I also have sensitive skin and the primer doesn’t burn or make my skin red. It’s now become a staple in my makeup regimen!

Recommends this product

Customer review from Laura Mercier

Marilyn H.
3 months ago
from US, United States
Incentivized review

Great product

Love this primer. It’s light weight and smooths out the skin nicely. I am disappointed that they have reduced the amount of product to half in the ttne but kept the same high price as the original product. Not okay!

Recommends this product

Customer review from Laura Mercier