It takes a lot for me to be impressed with a pushup. Quite frequently, I find myself scoffing at the idea of a pushup even being comfortable because I'm too worried about spilling out of the cup or feeling too squeezed in by the band for it to be considered comfortable. The new Natori Sheer Glamour Pushup is brilliantly designed to have a custom push up pad that caters to cup size, so the smaller the cup size, the larger the bump. There's no possibility of feeling too confined by the cup's lift or the band. Not to mention, the jersey fabric encasing the breast tissue is softer than Bliss Perfection or Euphoria--if you know either style from Natori, than you know both are amongst the softest fabrics you can put on your body. The feature of the bra that completely won me over though was the band. The plush lace band is deceiving at first sight, because it really doesn't look like a lace at all. But I can tell you, it's the softest lace I've ever touched. Natori knows how to make lace wearable every day so that it can disappear under anything, and now they've elevated that standard to be the most subtle and softest lace I've ever felt. Not only do I feel confident that I could wear this bra all day, but I know I can wear it with any kind of tshirt, with it's wide sweetheart and plunging neckline. If you need a push up, this is your girl!