Rich Hydration Mask, 6.7 oz.

4.7 (282)
$44.00
Size:6.70 oz

Product details

Web ID: 24257558
Indulge in deep hydration with this rich Olaplex mask, formulated to help strengthen and smooth. It adds shine and helps control frizz for hair that feels soft and manageable.
  • Product Features

    • WHAT IT IS:
    • A mask infused with Biomimetic Cuticle Technology that helps seal cuticles for up to 5 washes, wrapping each strand to enhance hydration and prevent cuticle damage over time.
    • WHAT IT DOES:
    • Strengthens hair and prevents breakage
    • INGREDIENT HIGHLIGHTS:
    • Formulated without sulfates, silicones, phthalates, phosphates, paraben, MIC/MIT, protein.
    • HAIR TYPE:
    • Ideal for dehydrated hair or medium-to-coarse hair types; safe for colored hair and chemically-treated hair
    • HOW TO USE:
    • After shampooing, apply mask generously to wet hair, focusing on mid-lengths to ends. Leave on for 3-5 minutes, then rinse well. For best results, use weekly in place of conditioner.
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
  • Shipping & Returns

    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.7/5

282 star ratings & reviews

Write a Review
78.0% of reviews have 5 stars
220
17.7% of reviews have 4 stars
50
2.5% of reviews have 3 stars
7
0.7% of reviews have 2 stars
2
1.1% of reviews have 1 star
3

456 customer images

282 reviews
Audrey316
6 days ago

Great for thick and medium hair

I used the Olaplex Rich Hydrating Mask after the beach because my hair was so dry and salty, and honestly… it saved my hair. After rinsing it out, my hair felt soft again, way more hydrated, and not stiff or crunchy at all. It didn’t feel heavy either, which I really liked. My hair just felt healthy and normal again. I’ve been reaching for this especially after beach days or sun exposure when my hair needs extra moisture. If your hair gets dry from the sun or saltwater, this one actually works.

Recommends this product

  • Photo from Audrey316

Customer review from OLAPLEX

Dee123
6 days ago

Great product

This is the best hair mask I’ve ever used. I have very curly hair very dry hair. It takes me an hour to do my hair and comb it now. It takes me 10 minutes after using this mask. This is a great product.

Recommends this product

Customer review from OLAPLEX

Merhoodjie
6 days ago

Perfect for low density hair!

Right after rinsing this mask out, my hair felt truly hydrated and soft without getting that heavy, weighed-down feeling that a lot of deep masks can leave behind. Usually with rich masks, my hair ends up feeling coated or greasy but with this one, it felt nourished yet light and bouncy. It’s great if you want that deep moisture without heaviness, and it left my strands feeling silky and smooth.

Recommends this product

  • Photo from Merhoodjie

Customer review from OLAPLEX

pkollaid77
6 days ago

Great Hydration!

As someone with 3c curls, dryness and frizz are pretty much a constant battle for me. My hair almost always looks healthier when I load it up with curl cream, but I reached a point where I wanted my hair to actually be healthy on its own, not just temporarily smoothed by product. That’s what made me try the Olaplex Rich Hydration Mask, and I’m genuinely glad I did. My curls tend to feel rough and thirsty right out of the shower, especially if I skip styling products. After using this mask, that changed. The first thing I noticed was how soft my hair felt while rinsing, like it had finally absorbed moisture instead of just being coated. Once my hair dried, my curls looked more defined and less frizzy even without curl cream, which almost never happens for me. The dryness that usually makes my hair look dull was noticeably reduced, and my curls felt more elastic and bouncy rather than brittle. What stood out most was that the hydration felt real. My hair didn’t just look good for a few hours, it stayed softer and more manageable for days. I still love using curl cream, but I no longer feel like I need it just to make my hair look presentable. My curls have more shine, less frizz, and feel healthier at their base, not just styled. It’s not a magic fix, and it won’t replace a full curl routine, but as someone with dry, frizz-prone 3c curls, this mask helped my hair feel genuinely nourished instead of temporarily masked by product. If you want your curls to look healthy even before styling, this is one of the few treatments I’ve tried that actually moves the needle.

Recommends this product

Customer review from OLAPLEX

Arabiadeshea
6 days ago

Great for revitalizing dull locks!

As someone who’s already familiar with the OlaPlex brand and currently uses some of the products I was excited to receive this product in return for my honest review. I struggle with dryness and this absolutely did the trick. I love the texture and slip I was getting as I combed and massaged it through the hair. I noticed a visible difference with the luster and feel. It left my hair much more bouncy, but still very soft and clean feeling. After use there was a noticeable mending to my rough ends.

Recommends this product

  • Photo from Arabiadeshea
  • Photo from Arabiadeshea

Customer review from OLAPLEX

Zhya_c
7 days ago

Great conditioning product!

Absolutely loved this deep conditioner! The smell was no where near overpowering but it definitely is the perfect, sweet, clean scent! It definitely coats your hair very well, while adding moisture and softness into the hair. I will say for me personally this product is not a “a little goes a long way” product. I had to use a good amount to get it to fully coat every section of hair. This product did not dry my hair out, and i definitely would use it again.

Recommends this product

  • Photo from Zhya_c

Customer review from OLAPLEX

Dariana12
7 days ago

Favorite mask

I love this hair mask!! I’ve been using it for a week and my hair looks so beautiful and healthy

Recommends this product

  • Photo from Dariana12
  • Photo from Dariana12

Customer review from OLAPLEX

Marh
7 days ago

Noticeable hydration right away

I have bleached hair, so dryness is always an issue for me. This mask hydrates really well without feeling heavy. My hair feels softer, smoother, and looks healthier as soon as I rinse it out. I use it when my hair feels extra dry from bleach or heat styling, and it leaves my hair shiny and manageable with good movement. A little goes a long way. Received as part of an educational promotion

Recommends this product

  • Photo from Marh

Customer review from OLAPLEX