[This review was collected as part of a promotion.] The cooler basket is durable and spacious. It is constructed in a substantial canvas material and lightly padded with insulation. There are also rubber feet on the bottom. The frame is a sturdy aluminum that does not feel like it will buckle when the basket is loaded up. My favorite feature is that the canvas can easily detach from the frame for washing. That feature is so useful because the bag will inevitably become dirty from grocery shopping, food spills, etc. The insulating property is well sufficient for grocery trips, picnics, or events lasting a couple of hours, but would not be enough if you need things cool for a full day. It should be noted that the basket does not have any side or bottom support. That allows it to be fully collapsible for storage, but can have difficulty standing up on its own if it is set down or not completely filled. I do love this basket for grocery shopping and can see it being useful for carrying meals and snacks for a day activity. I have been storing it in the car and it has been so convenient for shopping trips. The opening is large and makes it easy to load up. There is also a generous drawstring top so that contents are secure when the basket is filled to the top. I look forward to using it more in the summer for day trips. The thing I can see being the biggest issue is the lack of internal support. If you require a basket that can stand up on its own, this may not be the best option for you. It can also become difficult to carry if you are filling it with heavy items and going from store to store, like at a farmer’s market. It would be better to opt for something you can carry on your shoulders in those situations. It all boils down to your needs. This would be a great choice if you want a soft-sided basket with casual insulation.