Whether you keep them in the fridge or on your vanity, these eye gels make a huge difference. I've made them part of my nighttime routine; wash my face, put on some eye gels (I keep mine in the fridge), journal, plan my next day and relax. I usually have mine on for 10 mins. I've noticed reduced puffiness and less fine lines. This is the ONLY product I've used that showed results.