World Surf League Ultimate Sun Protector Lotion SPF 50+, 5 oz.

4.6 (2,175)
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Product details

Web ID: 13936081

An invisible SPF 50+ sunscreen with a protective veil. Powered by SynchroShield Technology, the lightweight, invisible protective veil provides peak protection for active, outdoor activities and is strengthened when it senses water, perspiration or heat. This sunscreen lotion creates an even layer and provides protection against UVA/UVB rays, pollutants and dryness. In partnership with World Surf League, a portion of sales from this limited-edition packaging will be donated to promote the protection of the oceans.

  • Product Features

    • SKIN TYPES:
    • Good for all skin types
    • WHAT IT DOES:
    • Lightweight broad-spectrum SPF 50+ helps protect against UVA/UVB rays
    • Protective veil becomes stronger when it senses water, perspiration and heat
    • Goes on clear, without any residue
    • Reef-friendly formula is free of oxybenzone and octinoxate
    • Water and perspiration resistant for up to 80 minutes
    • For face and body
    • Dermatologist tested, ophthalmologist tested, non-comedogenic
    • 2020 Allure Best of Beauty Award Winner
    • KEY INGREDIENTS:
    • WetForce Technology involves negative ions in the formula that combine with positive ions in water and perspiration to form bonds that create an even stronger layer of invisible sun protection
    • HeatForce Technology involves a heat-sensing essence that becomes activated by external heat, forming a stronger UV protective barrier
    • HOW TO USE:
    • Apply sunscreen as the last step in your morning skincare routine before applying makeup
    • Shake well and then apply liberally to your face, neck and body before sun exposure; use a nickel-size amount for your face and 1 oz. (a shot glass-size amount) for your body
    • Reapply sun protection to face and body every 2 hours while outdoors or immediately after swimming and toweling dry
    • HeatForce Technology is activated on hot days, after the formula is applied to the skin; to activate the WetForce Technology, expose the area of application to water or perspiration for 30 minutes
    • RESULTS:
    • During application:
    • 100% felt the formula is smooth and comfortable on the skin*
    • 100% felt the formula spreads evenly over skin*
    • After 4 hours:
    • 98% felt the formula maintains skin's moisture*
    • 96% felt the formula is resistant to water, perspiration and heat*
    • *Based on tests with 104 women

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.6/5

2,175 star ratings, 2,161 reviews

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11 months ago
from MI

Great product

I was at a music festival and spent full days in full sun with temps at 90°+. I am fair and burn pretty easily. I applied when we got to the festival and reapplied just twice. No sunburn at all.

Recommends this product

Customer review from shiseido.com

11 months ago
Incentivized review

Shiseido Ultimate Sun Protector Lotion SPF 50 Suns

Terrific product. Soaks into the skin with no oily residue. I've used this product for years and it provides very good sun protection.

Recommends this product

Customer review from bloomingdales.com

1 year ago
from TX

My favvv

so sad to hear this was discontinued i purchased two full size and two travel sized and this works amazing under my makeup will be missed < /3 :( will be trying to find smth similar

Recommends this product

Customer review from shiseido.com

1 year ago
from San Jose CA

Too greasy and uncomfortable scent, irritates eyes and mouth

Because it's too watery you will accidentally taste it when you apply near lips. It tastes bad because of the fragrance. It always flows near my eyes it made me cry with discomfort. Scent is everywhere.

Customer review from shiseido.com

Response from shiseido.com

shiseidopwr3 days ago

Hello YC, thank you for sharing your views of Ultimate Sun Protector Lotion SPF60+. We apologize for your disappointment in the texture and scent. This sunscreen provides an invisible, lightweight protective veil that's strengthened by heat and water. We recommend shaking well before use. -Wendy, Skincare Expert

1 year ago
Incentivized review

Best sunscreen

Best sunscreen to avoid brown spots

Recommends this product

Customer review from bloomingdales.com

1 year ago
from El Paso, Tx

Love it but.... I received it on feb 2024 with EXP march 2024!

I used this sunscreen during the last 19 year! It's the best but I feel so disappointed because I ordered two 220 ml bottles on February 24 and I its EXP Date is March 24! I don't feel confident to order it online in the future.

Recommends this product

Customer review from shiseido.com

1 year ago
from MA USA

itchy reaction after applying this lotion

I used to love this product, but the formula must have been changed as it is now clear with no color, and I become very sensitive to it.

Customer review from shiseido.com

Response from shiseido.com

shiseidopwr3 days ago

Hello Chloe, We appreciate your feedback concerning Ultimate Sun Protection Lotion SPF 50+. We apologize for your disappointment upon application of the product. The sunscreen provides an invisible, protective veil that stays in place with active outdoor activities. -Beverly, Skincare Expert

1 year ago
Incentivized review

Love this and can’t wait to get the biggest size!

I Iove this!!!! It feels mattifying but it is a lotion texture which keeps your skin hydrated. I have combo, sensitive, and acne-prone skin and it feels great and light on my skin!

Recommends this product

Customer review from bloomingdales.com