Gen Optics Infinitaura Brightening Serum, 1.69 oz.

4.6 (390)
$265.00
Size:1.69 oz
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Product details

Web ID: 23709406
Containing PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and new Bisabolol Pro, this SK-II GenOptics InfinitAura Brightening Serum will leave your skin looking radiant and youthful. It reduces dullness and improves the appearance of dark spots in a single step.

  • Product Features

    • WHAT IT IS:
    • It is number 1 brightening serum reduces dullness and improves the appearance of dark spots in a single step
    • WHAT IT DOES:
    • This advanced serum brightens skin, improves the appearance of dark spots and soothes skin for the ultimate solution for radiant-looking skin.
    • INGREDIENT HIGHLIGHTS:
    • PITERA for radiant-looking skin
    • NEW Bisabolol Pro* for soothing hydration benefits (includes bisabolol+ batyl alcohol)
    • Niacinamide: to help reduce the look of dark spots
    • SKIN TYPES:
    • Suitable for normal, dry, oily, and combination skin
    • HOW TO USE:
    • Release a dropper-full amount of serum into your palm. Apply evenly onto your face by dotting on the forehead, both cheeks, and chin.
    • Add a few extra drops to areas you're concerned about, and gently massage into skin, starting in the center and spreading outward. Use this face serum after you cleanse, tone, and treat, but before you moisturize. Use day and night for best results.
    • RESULTS:
    • Aura Skin, Helps You Look 8 Years Younger
    • Based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional.
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • Imported

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The serum is reported to leave skin looking radiant, glowing, and more even-toned, with a noticeable reduction in dark spots and discoloration.
  • The lightweight, silky formula absorbs quickly without feeling heavy or sticky, and it layers well under makeup.
  • Many users appreciate the luxurious packaging and innovative dropper design.
  • While on the pricier side, consistent users say the results make it a worthwhile investment for those concerned with dullness, uneven skin tone, and early signs of aging.
AI-generated summary from 388 customers reviews.
4.6/5

390 star ratings, 388 reviews

Write a Review
74.1% of reviews have 5 stars
289
18.7% of reviews have 4 stars
73
5.1% of reviews have 3 stars
20
1.3% of reviews have 2 stars
5
0.8% of reviews have 1 star
3

523 customer images

388 reviews
SireanaK
20 days ago
Incentivized review

Must have serum

Lightweight and brightening serum that Evan’s tone and boosts glow! My skin truly feels smoother and more hydrated; not to mention a bit radiant! Highly recommend!

Customer review from influenster.com

TonyaM
20 days ago
Incentivized review

Love it

Trying the SK-II GenOptics Ultraura Essence Serum ✨ This serum is designed to brighten skin, even out tone, and give that healthy glow we all chase. It feels lightweight, absorbs quickly, and leaves my skin feeling smooth and hydrated. I’ve been focusing more on products that help with radiance and overall skin clarity, and this one is definitely interesting so far!

Customer review from influenster.com

VivianM
21 days ago
Incentivized review

A must try

I have combination lean dry skin, close to 40s, have been using this serum consistently for about a month now and I can see what's the hype about. The texture is lightweight and silky, it absorbs quickly without leaving any stickiness. It doesn't have a strong fragrance to me, just a very faint skincare scent that disappears quickly after applying. After a month of daily use, I've noticed my skin tone looks more even. My complexion has that healthy, soft glow and some dullness I used to notice around my cheeks has improved. It also layers nicely under moisturizer and sunscreen without pilling. A must try!

Customer review from influenster.com

MichelleR
22 days ago
Incentivized review

Beautiful glow

I’ve been using the SK-II GenOptics Essence and really like how lightweight it feels on my skin. It absorbs quickly and leaves my skin looking more hydrated and radiant. It also smells really nice. After consistent use, my complexion looks brighter and more even. It layers easily with the rest of my skincare and doesn’t feel heavy at all.

Customer review from influenster.com

KristaC
22 days ago
Incentivized review

Glowing goddesssss

Wowww this product actually insane!! It makes my skin feel soooo hydrated and supple and gives the most beautiful aura glow!! The texture is milky and not sticky at all. I love the dropper bottle for easy dispensing. It never causes any irritation in my skin it honestly has only made it better! I like to use it in the morning for that extra glow but it feels great at night too for the extra hydrating boost. I’m truly obsessed with this stuff I just wish it wasn’t so expensive! I can say though if you can, the splurge is so worth it!!

Customer review from influenster.com

SarahH
26 days ago
Incentivized review

A nice luminous serum

This is a serum with a nice fragrance that goes on smoothly without causing my skin any irritation. The texture is a bit pearly and it leaves my skin looking luminous. It’s rather pricey, so I don’t know if I’d buy it on my own. But I am enjoying it and will empty the bottle.

Customer review from influenster.com

DaisyS
27 days ago
Incentivized review

The most gorgeous glow

Using this serum is such a luxurious experience- the beautiful packaging, the texture and scent. Adds such a beautiful luminosity upon application. Didn’t irritate my skin and absorbs well. I do think there was some long term subtle brightening effects over time, I used this for over a month, but nothing major. I also think it helped overall with softening my skins texture.

Customer review from influenster.com

AshleyG
27 days ago
Incentivized review

Beautiful natural glow

This serum is so hydrating for my skin, like a tall glass of water! I love how plumper and healthy my skin looks and feels after applying. It absorbs quickly and doesn't leave behind an oily residue or sheen, but does dry down with a natural glow. The bottle is a beautiful iridescent tone with a easy to use dropper so you get the right amount where you want with every use. Thanks for letting me try!

Customer review from influenster.com