Gen Optics Infinitaura Brightening Serum, 1.69 oz.

4.6 (339)
$265.00
Size:1.69 oz
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  • with any $250 SK-II purchase
    with any $250 SK-II purchase
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Product details

Web ID: 23709406

Containing PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and new Bisabolol Pro, this SK-II GenOptics InfinitAura Brightening Serum will leave your skin looking radiant and youthful. It reduces dullness and improves the appearance of dark spots in a single step.

  • Product Features

    • WHAT IT IS:
    • It is number 1 brightening serum reduces dullness and improves the appearance of dark spots in a single step
    • WHAT IT DOES:
    • This advanced serum brightens skin, improves the appearance of dark spots and soothes skin for the ultimate solution for radiant-looking skin.
    • INGREDIENT HIGHLIGHTS:
    • PITERA for radiant-looking skin
    • NEW Bisabolol Pro* for soothing hydration benefits (includes bisabolol+ batyl alcohol)
    • Niacinamide: to help reduce the look of dark spots
    • SKIN TYPES:
    • Suitable for normal, dry, oily, and combination skin
    • HOW TO USE:
    • Release a dropper-full amount of serum into your palm. Apply evenly onto your face by dotting on the forehead, both cheeks, and chin.
    • Add a few extra drops to areas you're concerned about, and gently massage into skin, starting in the center and spreading outward. Use this face serum after you cleanse, tone, and treat, but before you moisturize. Use day and night for best results.
    • RESULTS:
    • Aura Skin, Helps You Look 8 Years Younger
    • Based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional.
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • Imported
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

Here's what customers think
  • The product has a lightweight, silky texture that absorbs quickly without leaving a greasy or sticky residue
  • Customers noted visible improvements in skin brightness, radiance, and evenness, as well as a reduction in the appearance of dark spots, discoloration, and fine lines with consistent use
  • The serum was praised for its ability to hydrate and plump the skin, leaving it with a healthy, youthful glow
  • The high price point was a deterrent for some, but those who could afford it felt the results were worth the investment
AI-generated summary from 338 customers reviews.

4.6/5

339 star ratings, 338 reviews

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338 reviewssorted by Newest

hollyh53_7702
12 days ago
Incentivized review

Results After Just One Use

By FAR my favorite SK-II product. The glow is visible even after just one use. I’m in my mid-thirties and was having concerns of aging and dullness, and this makes me look so much more youthful and dewy. It soaks into the skin immediately, and the texture is light. A must have if you are looking for brighter skin.

Customer review from influenster.com

laurena199_7537
14 days ago
Incentivized review

Wow

I’ve been using this serum regularly for weeks and I notice my skin feeling clearer and brighter and having more elasticity all around. I really like the way it’s packaged for easy application

Customer review from influenster.com

veronicat3_7109
15 days ago
Incentivized review

Amazing!

Love the packaging and how this product dispenses. After adding this to my skin care routine I notice and feel that my skin looks brighter and feels firmer. I am a fan and will continue to use this!

Customer review from influenster.com

jolied99e8_3166
17 days ago
Incentivized review

I didn’t want to love this

Received compliments of Influenster in exchange for my honest review. I am well into my 40s and I have dry, acne prone skin. With hormonal changes, my skin has been looking dull and blah. I added this to my routine, applying it both morning and night. Much to my surprise, my skin began looking brighter, clearer, and smoother. I do have some sun spots around my eyes that seem to be a tiny bit less noticeable to my naked eye. The serum as several ingredients, including the PITERA™: SK-II's signature bio-ingredient, derived from yeast fermentation. I have many nice skin care products, but this is definitely adding something more to my routine. I can clearly see a boost of hydration to my skin, almost as though it’s absorbing better, I find the serum to be lightweight, non-greasy, and fast-absorbing. It didn’t irritate my skin or clog pores at all. This is pricey but I’m seeing results at only two weeks. This is staying in my routine

Customer review from influenster.com

jennahamblin_5015
17 days ago
Incentivized review

High quality anti-aging!

I really enjoyed learning about the backstory and formula of this SK-II product, which will help with anti aging! This is a wonderful facial serum that feels lightweight and slightly hydrating. No stickiness or heaviness to this creamy serum, and it doesn’t irritate me skin which can be sensitive at times. This feels like a very high quality product!

Customer review from influenster.com

avomir_6432
18 days ago
Incentivized review

Frigging incredible

Ok what on earth is in this product? It is by far one of the best skin care products I’ve ever tried. I don’t think I can live without this and will need to repurchase it. It makes my skin look like glass. I’ve gotten SO many compliments on my skin lately! Hydrating, glowy, comfortable, amazing!!

Customer review from influenster.com

ellies136_6700
19 days ago
Incentivized review

Glowy and plumped all in a gorgeous bottle

SK-II does such a good job with formulation, and this is no exception. This is a mid weight milky toner/essence that I apply before my moisturizer. It makes my skin glowy and supple, and I noticed that my tone looks a bit brighter throughout the day. This is not a standalone moisturizer, but is a wonderful addition to my skincare regimen. Between the texture and the light scent, this product feels very luxurious. Also, I have to mention, I love the little presser component at the top of the dropper. Really smart and beautiful design!

Customer review from influenster.com

saloni26_8129
21 days ago
Incentivized review

Instant Glow & Smooth Skin Feel

I’ve been using the SK-II GenOptics UltraAura Essence Serum daily in my morning and night skincare routine, and it has been a great addition to my routine. The dispensing is very easy and controlled, the pump gives the right amount of product without wasting any, which I really like. The consistency is lightweight and silky, not thick or sticky. It spreads smoothly across my skin and feels very comfortable. In terms of skin feel, it instantly makes my skin feel soft, refreshed, and hydrated without feeling heavy. The absorbency is excellent. It absorbs quickly into my skin within seconds, so I can easily layer moisturizer and sunscreen on top. It works well under makeup and doesn’t cause any pilling. There is no residue left behind at all, no greasy or oily feeling. My skin just feels clean, smooth, and has a natural glow. With continued use, I noticed my skin looks brighter and more even, especially in areas where I usually see dullness. This serum feels very luxurious and effective. If you’re looking for a brightening serum with a lightweight feel and fast absorption, this one is definitely worth trying.

Customer review from influenster.com