Amazonian Clay 16-Hour Full Coverage Foundation

2.9 (1,003)
$35.70 (15% off) with code: VIP$42.00
Color:44G Tan Golden - tan skin with very warm, golden or olive tones
Offers & perks
Women Founded
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Product details

Web ID: 12289798
Whip up your best skin with our best-selling Amazonian clay full-coverage foundation. For a soft matte, never flat finish that won't cake or crease – save the cake for dessert!

  • Product Features

    • WHAT IT DOES:
    • Skin-mimicking full coverage never cakes or creases
    • Soft matte, never flat finish leaves skin looking airbrushed
    • Poreless technology erases the look of pores, fine lines and wrinkles
    • Whipped mousse texture feels featherlight and glides on like silk to cover imperfections
    • 16-hour wear
    • Dermatologist tested
    • Non-comedogenic
    • Formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, gluten
    • KEY INGREDIENTS:
    • Amazonian clay for better, longer, truer wear
    • HOW TO USE:
    • Apply to clean skin using a foundation brush (such as The Buffer Brush) in circular motions, starting at the center of the face and blending outward
    • RESULTS:
    • 100% agreed it reduces the appearance of pores and fine lines*
    • 100% agreed it covers redness and imperfections*
    • 100% agreed is doesn't look or feel cakey*
    • 100% agreed it makes skin look smooth and flawless*
    • 100% agreed it improves the appearance of skin's texture*
    • 100% would recommend to a friend*
    • *Based on a consumer panel study with 32 subjects

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The product has a mixed reception, with some customers previously praising its excellent coverage, long-lasting wear, and natural-looking finish, while the reformulated version has received significant backlash.
  • Key issues include changes to the shade range, an added fragrance that many find irritating, a thicker and more cakey texture, and poorer coverage and wear compared to the previous formula.
  • Many customers are disappointed with the changes and are searching for alternative foundations.
AI-generated summary from 958 customers reviews.
2.9/5

1,003 star ratings, 958 reviews

Write a Review
36.2% of reviews have 5 stars
363
6.8% of reviews have 4 stars
68
7.5% of reviews have 3 stars
75
9.6% of reviews have 2 stars
96
40.0% of reviews have 1 star
401

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

14 customer images

958 reviews
CHRISTINA M.
5 days ago

A classic foundation in my collection!

Favorite matte foundations I own. Have been wearing it for 3 years and nothing else compares to it. Love the texture and feel of it. Not to drying or wet. I don't have oily or pore appearing skin, so with some sticky primer, this looks flawless on. Color matched it store and it looks amazing on me.

Customer review from tartecosmetics.com

Jayne
1 month ago
from Ohio

Should have paid attention to "Clay"

The tester in the store seemed fine. But when I got home, it was a completely different story. Thick and pasty coverage. And it did not come off with my face cleanser. I had to actually scrub my face to remove it. I typically like Tarte products but this was a big miss.

M. C.
1 month ago

Great Foundation!!

Hi. . I have been an Estee Lauder foundation lady for 20+ years, until I tried this foundation. Wow!! I'll not buy anything else. I found the best for me !!

Customer review from tartecosmetics.com

Jamie P.
1 month ago
Incentivized review

Love this foundation! It covers

Love this foundation! It covers so well and doesn’t look cakey!

Customer review from tartecosmetics.com

Kasi
2 months ago

Tried and True!

This is BY FAR my favorite full coverage foundation. I've tried so many different brands and shades, and keep coming back to this one. Goes on so smooth, blends well, doesn't cake, and a tiny amount of product goes a long way.

Customer review from tartecosmetics.com

TIFFANY L.
2 months ago

Great Coverage

I've tried millions of foundations and this is by far the BEST!!

Customer review from tartecosmetics.com

Cindy L.
2 months ago

Not working for me

Not what I expected not what I wanted to dry I needed something Dewey that is what I asked for but this did not deliver that. I can’t use it

Customer review from tartecosmetics.com

evelyn c.
2 months ago

Long coverage

This product is good for long day wear you know coverage is needed. I like how it’s does feel cakey

Customer review from tartecosmetics.com