Born This Way Soft Matte Foundation

2.4 (7)
$46.00
Low Stock
Arrives by Fri. Feb. 13, before Valentine’s day
  • 7
  • 4
  • 3
  • 11
  • 8
Get it Tue. Feb. 10
Offers & perks
LGBTQ Founded
See offer details

Product details

Web ID: 18743879
Formulated for advanced performance, this new and improved weightless 24-hour matte foundation in a lightweight tube helps control oil while hydrating skin. The non-comedogenic, waterproof, perspiration-resistant, humidity-resistant, color-true formula blurs imperfections so skin appears flawless.
  • Product Features

    • WHAT IT IS:
    • A new and improved soft matte foundation that's made in Canada for advanced oil control and 24-hour undetectable coverage
    • WHAT IT DOES:
    • Weightless 24-hour wear
    • Medium-to-full buildable coverage
    • Immediate and all-day oil control
    • Color-true formula
    • Non-drying and provides 12 hours of moisture
    • 24-hour non-creasing and non-caking
    • Decreases appearance of pores
    • Delivers a balanced, blurred, soft matte finish
    • Helps smooth skin's appearance for 24 hours
    • Waterproof, perspiration resistant and humidity resistant
    • Non-comedogenic
    • HOW TO USE:
    • Using a foundation brush, sponge or fingers, blend from the center of face moving outward and down
    • Repeat for more coverage
    • RESULTS:
    • Controls oil for 12 hours
    • Longwearing for 24 hours
    • Delivers 12 hours of moisture
    • 24-hour non-fading
    • 24-hour color true
    • 24-hour non-settling/creasing
    • 24-hour non-caking
    • 24-hour non-poring
    • 24-hour non-streaking
    • USE WITH:
    • Born This Way Soft Blur Flexible Finish Setting Powder
    • Makeup Insurance 18 Hour Setting Spray
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
  • talk with a beauty expert
    Makeup, skincare, scents—ask us about it all.
    Need help with something else?

Complete the look

Enjoy every step of your routine

Ratings & Reviews


2.4/5

7 star ratings, 5 reviews

Write a Review
28.6% of reviews have 5 stars
2
0.0% of reviews have 4 stars
0
14.3% of reviews have 3 stars
1
0.0% of reviews have 2 stars
0
57.1% of reviews have 1 star
4

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

5 reviews
Serenity
2 months ago

Zero for Foundation and Too Faced Customer Service

DO NOT BUY! This product is absolutely awful! I will never understand how Too Faced had a great product offering with their previous 24 Hour Matte Foundation that wore wonderfully for all types of skin, especially if you were oily, and even stayed put with a little sweat. As a loyal customer, I went to the website and posted a review to forewarn customers about this terrible new product offering. Not only did Too Faced not properly post my comment, but when I contacted Too Faced on at least four (4) different occasions, they redirected me to non-working numbers and false promises of a gift card for my troubles. I was surprised and gravely disappointed in Too Faced's poor customer service and mistreatment of a loyal customer. Do yourself a favor, save your money and find a better product and a better brand to support...I already have.

Helpful?
Kin
5 months ago
from Lexington, KY

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

I love the new foundation formula

The new formula is perfect. I was worried I was going to have to change brands, but I dont.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Helpful?
Mamalou
6 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Dry and patchy

I applied this to my least problem prone area (forehead) and it went on patchy and dry looking. It felt ok going on but it didn’t look decent there so I didn’t even bother putting it on the rest of my 40s aged skin.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Helpful?
Adrienne
9 months ago

It's okay

The foundation is okay, but not the best for oily skin. I was informed by a Too faced associate that it was replacing the Peach perfect formula and was similar to it. Peach perfect was the best formula they had for oily skin. Born this way foundation is not the same. The foundation lines started forming around my T zone an hour later. It gives full coverage but I wish it was the same formula as the discontinued one.

Recommends this product

Customer review from Too Faced US

Response from Too Faced US

9 months ago

Dearest Adrienne, we appreciate you stopping by to share your honest review of Born This Way Soft Matte Foundation! We're thrilled you gave it a try and sad to hear it didn't quite hit the mark for you. While this formula is a bit more hydrating than the previous, you may love the iconic Born This Way Super Coverage Concealer. Fully-loaded pigments provide maximum coverage with an undetectable finish for a look so flawless, they’ll think you were Born This Way. Take a peek by clicking here: https://bit.ly/BTWSuperCoverage. If you need help finding your perfect shade or some tips and tricks, to staying matte all day, our Too Faced Artists are happy to help—chat with them here: https://bit.ly/US_TF_LiveChat.

Sandi
10 months ago
from Oh

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Perfect non oily foundation

Love this makeup!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?