Born This Way Soft Matte Foundation
Product details
Web ID: 18743879Zero for Foundation and Too Faced Customer Service
DO NOT BUY! This product is absolutely awful! I will never understand how Too Faced had a great product offering with their previous 24 Hour Matte Foundation that wore wonderfully for all types of skin, especially if you were oily, and even stayed put with a little sweat. As a loyal customer, I went to the website and posted a review to forewarn customers about this terrible new product offering. Not only did Too Faced not properly post my comment, but when I contacted Too Faced on at least four (4) different occasions, they redirected me to non-working numbers and false promises of a gift card for my troubles. I was surprised and gravely disappointed in Too Faced's poor customer service and mistreatment of a loyal customer. Do yourself a favor, save your money and find a better product and a better brand to support...I already have.
I love the new foundation formula
The new formula is perfect. I was worried I was going to have to change brands, but I dont.
Recommends this product
Dry and patchy
I applied this to my least problem prone area (forehead) and it went on patchy and dry looking. It felt ok going on but it didn’t look decent there so I didn’t even bother putting it on the rest of my 40s aged skin.
It's okay
The foundation is okay, but not the best for oily skin. I was informed by a Too faced associate that it was replacing the Peach perfect formula and was similar to it. Peach perfect was the best formula they had for oily skin. Born this way foundation is not the same. The foundation lines started forming around my T zone an hour later. It gives full coverage but I wish it was the same formula as the discontinued one.
Recommends this product
Customer review from Too Faced US
Response from Too Faced US
Dearest Adrienne, we appreciate you stopping by to share your honest review of Born This Way Soft Matte Foundation! We're thrilled you gave it a try and sad to hear it didn't quite hit the mark for you. While this formula is a bit more hydrating than the previous, you may love the iconic Born This Way Super Coverage Concealer. Fully-loaded pigments provide maximum coverage with an undetectable finish for a look so flawless, they’ll think you were Born This Way. Take a peek by clicking here: https://bit.ly/BTWSuperCoverage. If you need help finding your perfect shade or some tips and tricks, to staying matte all day, our Too Faced Artists are happy to help—chat with them here: https://bit.ly/US_TF_LiveChat.
Disappointed
Used to be my holy grail. Unfortunately the foundation formulation changed, shade match is not the same, and is not as long lasting. It made me look really orange in my graduation photos and especially next to my family :(
Customer review from TooFaced UK
Miss the previous foundation
I really miss the foundation that too faced have stopped making. It was amazing, the foundation would last forever and it looked like skin and didn't feel heavy on the skin or cakey. Unfortunately this one is nothing like the old foundation, the tube feels so light like it's not filled with foundation properly. The price is too high for the size of the tube. Wish they would just bring the old foundation bottle back.
Customer review from TooFaced UK
Perfect non oily foundation
Love this makeup!
Recommends this product
Change back to old formula!!
The old formula was the best foundation ever! I would wear it all day and have zero transfer and it never got oily. The new one transfers on to everything and gets so oily it literally glides off my face after just an hour of wear, it is terrible and my skin isn't even that bad for oils, but this product brings them all to the surface. Please change the formula back it used to be so good!
Customer review from TooFaced UK