ColorKick De-Brassing Shampoo, 8 oz.

4.5 (212)
$46.00
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Product details

Web ID: 11993753
ColorKick De-Brassing Shampoo uses a blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair, including silver and gray. Humectants hydrate and detangle hair, while Virtue's proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. The fragrance is a warm blend of bright and calming ingredients including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
    • WHAT IT DOES:
    • Brightens, neutralizes and revitalizes
    • INGREDIENT HIGHLIGHTS:
    • Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
    • Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
    • Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
    • HOW TO USE:
    • Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
    • Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
    • RESULTS:
    • 95% of women immediately felt their hair color looked more vibrant*
    • 93% of women felt their hair color looked brighter and more revived after 1 week*
    • 95% of women felt their hair looked shinier and less brassy after 2 weeks*
    • *Based on consumer perception with 57 panelists using product for 2 weeks
    • USE WITH:
    • Restorative Treatment Mask
    • Healing Oil

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    • For complete details, see our Shipping and Returns policies.
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    ColorKick De-Brassing Shampoo, 8 oz.

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Ratings & Reviews

Here's what customers think
  • The shampoo is widely praised for effectively reducing brassiness and enhancing the vibrancy of color-treated hair.
  • Many reviewers found it leaves hair feeling soft, healthy, and shiny, and helps extend the duration of hair color.
  • The gentle yet powerful formula is suitable for regular use without drying out hair.
  • However, some customers were disappointed that it did not significantly improve brassiness or left hair feeling dry.
  • Additionally, some found the price point too high.
  • Overall, the majority of reviews were highly positive, with many considering it the best de-brassing shampoo they have used.
AI-generated summary from 212 customers reviews.
4.5/5

212 star ratings & reviews

Write a Review
74.5% of reviews have 5 stars
158
10.4% of reviews have 4 stars
22
9.4% of reviews have 3 stars
20
2.8% of reviews have 2 stars
6
2.8% of reviews have 1 star
6

1 customer image

212 reviews
Jamie
7 days ago

Not for my hair

I really love my Virtue products. The curly conditioner and the thickening shampoo combination do wonders for my curly, baby-fine, thinning, graying hair. I also love their volumizing primer before I use my diffuser. When I saw they had a de-brassing shampoo, I was very excited. Unfortunately, this shampoo was terrible for my hair. It made my color dull, both my dark brown hair and my graying hair. It made my hair feel like straw and frizzy. I was using Amika Purple Shampoo and have happily gone back to it. Though I do stand by my experience with my other virtue products.

Customer review from VIRTUE

Sarah N.
9 days ago

Great product!

Absolutely love this product! It really takes away any brassiness and makes your color look new with each wash. My hair stylist even noticed the difference. I highly recommend.

Customer review from VIRTUE

Susan V.
1 month ago

De-brassing works!

I use this once a week and it definitely keeps the color in my hair more vibrant and looking more natural. Love it!

Customer review from VIRTUE

Elizabeth S.
1 month ago

Great for Silver White Hair

I love this shampoo! I have silver grey hair and this shampoo is perfect. It keeps my hair shiny and keeps the brassiness away from my silver white hair. I have been using this shampoo for over a year and it’s the only shampoo that works for me.

Customer review from VIRTUE

Lenora P.
1 month ago

I can’t tell

My hair seems just as brassy and feels like it’s not getting clean?

Customer review from VIRTUE

Maria D.
2 months ago

I have only used it

I have only used it one time and mixed with my regular shampoo. I noticed that the brassy strand I would like to get rid of looks better after using the shampoo. I need to use it more to give an honest opinion.

Customer review from VIRTUE

Salt and Pepper
2 months ago

The Best!

The color-kick de-brassing shampoo is the best! I used it when I had highlights and now on my salt and pepper hair!

Customer review from bluemercury.com

Susan O.
3 months ago

Big expensive NO

I swear it dried my hair out and made the ends brassier. I hate it

Customer review from VIRTUE