ColorKick De-Brassing Shampoo, 8 oz.

4.6 (199)
$39.10 (15% off) with code: VIP$46.00

Product details

Web ID: 11993753

ColorKick De-Brassing Shampoo uses a blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair, including silver and gray. Humectants hydrate and detangle hair, while Virtue's proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. The fragrance is a warm blend of bright and calming ingredients including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
    • WHAT IT DOES:
    • Brightens, neutralizes and revitalizes
    • INGREDIENT HIGHLIGHTS:
    • Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
    • Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
    • Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
    • HOW TO USE:
    • Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
    • Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
    • RESULTS:
    • 95% of women immediately felt their hair color looked more vibrant*
    • 93% of women felt their hair color looked brighter and more revived after 1 week*
    • 95% of women felt their hair looked shinier and less brassy after 2 weeks*
    • *Based on consumer perception with 57 panelists using product for 2 weeks
    • USE WITH:
    • Restorative Treatment Mask
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.6/5

199 star ratings & reviews

Write a Review
75.9% of reviews have 5 stars
151
10.1% of reviews have 4 stars
20
9.5% of reviews have 3 stars
19
2.5% of reviews have 2 stars
5
2.0% of reviews have 1 star
4
199 reviews
yesterday

Nice choice before seeing hairdresser

I use this two weeks before my next color appointment. I feel this shampoo helps with brassiness that occurs about 4-5 weeks after coloring.

Customer review from VIRTUE

1 month ago

Oh, there’s the color…

I use this once a week and my color comes alive again. Totally boosts and awakens color treated hair. I do use more conditioner after using it though because it leaves my hair feeling a little dry.

Customer review from VIRTUE

2 months ago

smoothening shampoo, but not all hairs

This shampoo smells great. Although i do not see any improvement with hair smoothness with this product

Customer review from VIRTUE

2 months ago

great product

I felt this shampoo was better for my hair than the other purple shampoo I was using . It didn't seem to dry out my hair

Customer review from VIRTUE

2 months ago

Taming the brass

I love that purple in this is lighter and doesn’t stain my hair our shower. Leaves my hair brighter and same clean Feel with great volume as the full and recover shampoos! Great weekly mix in to tame the brass!

Customer review from VIRTUE

2 months ago

Keeps it bright

Love the shampoo, smells great and gets rid of the brassiness

Customer review from VIRTUE

3 months ago

The Best

Absolutely the best for brightening up blonde hair. Makes my highlights so pretty and shiny. Wonderful for bringing blonde back to life.

Customer review from VIRTUE

3 months ago

Second purchase

Finished original purchase and realized how much I liked this shampoo after having to use my old shampoo. I ordered the ColorKick® De-Brassing Shampoo for the second time and am loving it.

Customer review from VIRTUE