ColorKick De-Brassing Shampoo, 8 oz.

4.5 (207)
$46.00

Product details

Web ID: 11993753
ColorKick De-Brassing Shampoo uses a blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair, including silver and gray. Humectants hydrate and detangle hair, while Virtue's proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. The fragrance is a warm blend of bright and calming ingredients including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
    • WHAT IT DOES:
    • Brightens, neutralizes and revitalizes
    • INGREDIENT HIGHLIGHTS:
    • Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
    • Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
    • Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
    • HOW TO USE:
    • Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
    • Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
    • RESULTS:
    • 95% of women immediately felt their hair color looked more vibrant*
    • 93% of women felt their hair color looked brighter and more revived after 1 week*
    • 95% of women felt their hair looked shinier and less brassy after 2 weeks*
    • *Based on consumer perception with 57 panelists using product for 2 weeks
    • USE WITH:
    • Restorative Treatment Mask
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

207 star ratings & reviews

Write a Review
74.9% of reviews have 5 stars
155
10.6% of reviews have 4 stars
22
9.7% of reviews have 3 stars
20
2.4% of reviews have 2 stars
5
2.4% of reviews have 1 star
5

1 customer image

207 reviews
External reviewer
5 days ago

I have only used it

I have only used it one time and mixed with my regular shampoo. I noticed that the brassy strand I would like to get rid of looks better after using the shampoo. I need to use it more to give an honest opinion.

Customer review from VIRTUE

Salt and Pepper
19 days ago

The Best!

The color-kick de-brassing shampoo is the best! I used it when I had highlights and now on my salt and pepper hair!

Customer review from bluemercury.com

Susan O.
1 month ago

Big expensive NO

I swear it dried my hair out and made the ends brassier. I hate it

Customer review from VIRTUE

Elizabeth C.
1 month ago

Smells AMAZING, and truly works

Smells AMAZING, and truly works amazingly on my brunette and highlighted hair!

Customer review from VIRTUE

Bernadetta P.
2 months ago

Keep brassiness at bay

It makes my hair feel soft and keeps the brassiness away.

Customer review from VIRTUE

Sarah K.
2 months ago

Great feel, smell, and good value: Responsibly sourced, environmentally friendly

Love the shampoo. Feels and smells good, non-drying. I appreciate clean ingredients, cruelty-free/vegan testing, and value of the product. Have not used it long enough to determine if it will have a long-lasting impact on my hair and reduce/prevent brassiness. I definitely would recommend

Customer review from VIRTUE

Becky I.
2 months ago

Seems like a nice product

Seems like a nice product Will know more after I use it for a while.

Customer review from VIRTUE

Mina R.
2 months ago

Keep white hair white

Like the title says, it keeps my white hair that color without drying it out.

Customer review from VIRTUE