Curl Shampoo, 8 oz.

4.3 (217)
$44.00
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Product details

Web ID: 11918034
Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Product Features

    • WHAT IT IS:
    • A luxurious, creamy lathering shampoo for a broad range from soft waves to highly textured curl patterns; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Hydrates, nourishes and repairs
    • INGREDIENT HIGHLIGHTS:
    • Jojoba oil hydrates to enhance shine, compatibility and detangling; vegetable polymer facilitates curl formation and definition; rice protein and extract with sunflower seed oil provide protection from the drying and damaging effects of UV rays
    • HOW TO USE:
    • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, then work into a lather before applying; massage into hair and scalp to form a rich lather, then rinse and repeat if necessary
    • RESULTS:
    • 96% of women said their hair was healthier and easier to style after 1 week*
    • 94% of women said their curls were bouncier after 1 week**
    • After 2 weeks, 92% of women said hair was softer, shinier and cleaner looking between washes**
    • 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use**
    • *Based on a consumer perception study with 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
    • **Based on a consumer perception study with 50 women who used Curl Shampoo and Curl Conditioner
    • USE WITH:
    • Curl Conditioner
    • Curl-Defining Whip

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
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    • For complete details, see our Shipping and Returns policies.
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Complete the look

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  • 1

    Step 1

    Shampoo

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    Virtue

    Curl Shampoo, 8 oz.

    $44.00

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  • 2

    Step 2

    Conditioner

    Virtue

    Recovery Conditioner, 2 oz.

    $18.00

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  • 3

    Step 3

    Hair Texture Spray

    Virtue

    Texturizing Spray, 5 oz.

    $42.00

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Ratings & Reviews

Here's what customers think
  • The shampoo effectively cleanses hair without stripping moisture, leaving curls soft, bouncy, and frizz-free.
  • It enhances curl definition and volume, transforming hair for the better.
  • However, a minority found it drying or ineffective, and some disliked the strong scent.
  • The shampoo seems to work best for those with medium to coarse, curly or wavy hair seeking a moisturizing yet clarifying shampoo to improve the health and appearance of their curls.
AI-generated summary from 217 customers reviews.
4.3/5

217 star ratings & reviews

Write a Review
69.6% of reviews have 5 stars
151
6.5% of reviews have 4 stars
14
12.9% of reviews have 3 stars
28
6.0% of reviews have 2 stars
13
5.1% of reviews have 1 star
11
217 reviews
Jennifer S.
30 days ago

Looking forward to what it can do bc the repair shampoo and conditioner are great!

Need more time to use as I am using the repair which I love.

Customer review from VIRTUE

Rebecca G.
1 month ago

Shampoo for wavy curly hair!

I have tried everything to use for my wavy, curly, frizzy with color hair! This is the best!

Customer review from VIRTUE

Deborah S.
1 month ago

Love their products

I am 77it’s hard to find a good. This one is great

Customer review from VIRTUE

Melissa S.
1 month ago

One of the best shampoo

One of the best shampoo and conditioners I’ve used for my hair!

Customer review from VIRTUE

Debbie L.
1 month ago

Great Shampoo

I love this shampoo. My curls are no longer dry and fuzzy!

Customer review from VIRTUE

Elizabeth M.
2 months ago

Dried out my hair!

Dried my hair out. I gave it away as I didn't like it at all.

Customer review from VIRTUE

Ivette P.
2 months ago

My son uses this shampoo.

My son uses this shampoo. He has long curly hair and it works great! I noticed his curls looked curlier and healthier right away.

Customer review from VIRTUE

Asia E.
3 months ago

Amazing!

Smells of cantaloupe and makes hair so soft and flowy

Customer review from VIRTUE