Curl Shampoo, 8 oz.

4.3 (201)
$44.00

Product details

Web ID: 11918034

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Product Features

    • WHAT IT IS:
    • A luxurious, creamy lathering shampoo for a broad range from soft waves to highly textured curl patterns; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Hydrates, nourishes and repairs
    • INGREDIENT HIGHLIGHTS:
    • Jojoba oil hydrates to enhance shine, compatibility and detangling; vegetable polymer facilitates curl formation and definition; rice protein and extract with sunflower seed oil provide protection from the drying and damaging effects of UV rays
    • HOW TO USE:
    • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, then work into a lather before applying; massage into hair and scalp to form a rich lather, then rinse and repeat if necessary
    • RESULTS:
    • 96% of women said their hair was healthier and easier to style after 1 week*
    • 94% of women said their curls were bouncier after 1 week**
    • After 2 weeks, 92% of women said hair was softer, shinier and cleaner looking between washes**
    • 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use**
    • *Based on a consumer perception study with 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
    • **Based on a consumer perception study with 50 women who used Curl Shampoo and Curl Conditioner
    • USE WITH:
    • Curl Conditioner
    • Curl-Defining Whip

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

201 star ratings & reviews

Write a Review
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6 days ago

Curly Shampoo

No complaints-But you should know: 1) It initially smells like dirty feet-really, maybe it's just me but I have to ignore this smell and suffer for my curls. 2) It does seem to leave my hair curly-even the straight side that usually doesn't wave- but now it needs more conditioner than usua. Maybe strips the oils a bit. 3) Not sure I'd order it again.

Customer review from VIRTUE

12 days ago

Meh

So far okay. The price is quite high. Washing my hair 2-3 times a week and the products don’t last a month. I switched from the recovery (blue bottle) to the curl in hopes for a better smell as I do not care for coconut smelling products. Not sure the product is worth the cost

Customer review from VIRTUE

13 days ago

Curl Shampoo

I have naturally curly hair but this doesn’t seem to help with preventing fizziness like I had hoped.

Customer review from VIRTUE

20 days ago

Awful

Really bad. Left my hear feeling super gross. Oily and stringy.

Customer review from VIRTUE

25 days ago

Improving my curls

Loving the shampoo when I use it. It seems to really enhance my curls when I follow it with the curl conditioner.

Customer review from VIRTUE

1 month ago

Moisturizing

This curly hair lien is pure perfection for curls. The shampoo leaves my hair soft and you can already notice the curls before using the conditioner. It has light clean fresh scent. Love this line.

Customer review from VIRTUE

1 month ago

Squeaky clean

Washes well even with softened well water. Excellent product. Works perfectly with Virtue conditioner.

Customer review from VIRTUE

2 months ago

Great product

Virtue shampoo is such a great cleansing product. I love how it doesn’t strip my hair. My curls still have alot of bounce after I finish shampooing my hair. Such a fabulous product. This was gifted by Virtue Labs.

Customer review from VIRTUE