Curl Shampoo, 8 oz.

4.3 (208)
$44.00

Product details

Web ID: 11918034
Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Product Features

    • WHAT IT IS:
    • A luxurious, creamy lathering shampoo for a broad range from soft waves to highly textured curl patterns; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Hydrates, nourishes and repairs
    • INGREDIENT HIGHLIGHTS:
    • Jojoba oil hydrates to enhance shine, compatibility and detangling; vegetable polymer facilitates curl formation and definition; rice protein and extract with sunflower seed oil provide protection from the drying and damaging effects of UV rays
    • HOW TO USE:
    • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, then work into a lather before applying; massage into hair and scalp to form a rich lather, then rinse and repeat if necessary
    • RESULTS:
    • 96% of women said their hair was healthier and easier to style after 1 week*
    • 94% of women said their curls were bouncier after 1 week**
    • After 2 weeks, 92% of women said hair was softer, shinier and cleaner looking between washes**
    • 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use**
    • *Based on a consumer perception study with 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
    • **Based on a consumer perception study with 50 women who used Curl Shampoo and Curl Conditioner
    • USE WITH:
    • Curl Conditioner
    • Curl-Defining Whip

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

208 star ratings & reviews

Write a Review
69.2% of reviews have 5 stars
144
6.7% of reviews have 4 stars
14
13.0% of reviews have 3 stars
27
5.8% of reviews have 2 stars
12
5.3% of reviews have 1 star
11
208 reviews
Alex R.
6 days ago

Hair Acne

This shampoo made me break out along the hairline, something I have never delt with before and I do not have sensitive skin. Maybe its just the curl specific shampoo that has this problem

Customer review from VIRTUE

Sarah B.
7 days ago

Highly recommend

Great product! Used to have flakes and don’t anymore. I have waves and when I use a curler my curls hold and look fresh. I love this shampoo and the smell is wonderful

Customer review from VIRTUE

Nelda Z.
10 days ago

Not for me

All this shampoo did for me is make my hair more unmanageable. I used it 3 times to give it a chance but it was not good.

Customer review from VIRTUE

Roberta M.
2 months ago

seems to do the job,

seems to do the job, not sure it's worth the price.

Customer review from VIRTUE

Karin L.
2 months ago

Shine on!

This shampoo is AMAZING! From the first time I used it, my hair was fuller and really shiny. It's so neat to get compliments on my hair!

Customer review from VIRTUE

Amy E.
2 months ago

Life changing excellence

The entire Curl line with Virtue is an outright sensation. I can’t say enough good things about it. I am very sensitive and I have high expectations of a curly hair product- it’s easy to say Virtue has exceeded them. My thick, naturally curly hair feels light, fresh, and gorgeous. Thank you, Virtue.

Customer review from VIRTUE

Edwina G.
2 months ago

Curly girlie

Love the way it brings out the curls in my wavy hair. The more I use this shampoo the better it turns out. Makes my hair last longer between washes. Found the perfect shampoo for my locks.

Customer review from VIRTUE

Kim M.
3 months ago

Curly Shampoo

No complaints-But you should know: 1) It initially smells like dirty feet-really, maybe it's just me but I have to ignore this smell and suffer for my curls. 2) It does seem to leave my hair curly-even the straight side that usually doesn't wave- but now it needs more conditioner than usua. Maybe strips the oils a bit. 3) Not sure I'd order it again.

Customer review from VIRTUE