Curl Shampoo, 8 oz.

4.3 (205)
$37.40 (15% off) with code: VIP$44.00

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Product details

Web ID: 11918034

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Product Features

    • WHAT IT IS:
    • A luxurious, creamy lathering shampoo for a broad range from soft waves to highly textured curl patterns; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Hydrates, nourishes and repairs
    • INGREDIENT HIGHLIGHTS:
    • Jojoba oil hydrates to enhance shine, compatibility and detangling; vegetable polymer facilitates curl formation and definition; rice protein and extract with sunflower seed oil provide protection from the drying and damaging effects of UV rays
    • HOW TO USE:
    • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, then work into a lather before applying; massage into hair and scalp to form a rich lather, then rinse and repeat if necessary
    • RESULTS:
    • 96% of women said their hair was healthier and easier to style after 1 week*
    • 94% of women said their curls were bouncier after 1 week**
    • After 2 weeks, 92% of women said hair was softer, shinier and cleaner looking between washes**
    • 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use**
    • *Based on a consumer perception study with 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
    • **Based on a consumer perception study with 50 women who used Curl Shampoo and Curl Conditioner
    • USE WITH:
    • Curl Conditioner
    • Curl-Defining Whip

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

205 star ratings & reviews

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205 reviews
27 days ago

seems to do the job,

seems to do the job, not sure it's worth the price.

Customer review from VIRTUE

1 month ago

Shine on!

This shampoo is AMAZING! From the first time I used it, my hair was fuller and really shiny. It's so neat to get compliments on my hair!

Customer review from VIRTUE

1 month ago

Life changing excellence

The entire Curl line with Virtue is an outright sensation. I can’t say enough good things about it. I am very sensitive and I have high expectations of a curly hair product- it’s easy to say Virtue has exceeded them. My thick, naturally curly hair feels light, fresh, and gorgeous. Thank you, Virtue.

Customer review from VIRTUE

1 month ago

Curly girlie

Love the way it brings out the curls in my wavy hair. The more I use this shampoo the better it turns out. Makes my hair last longer between washes. Found the perfect shampoo for my locks.

Customer review from VIRTUE

2 months ago

Curly Shampoo

No complaints-But you should know: 1) It initially smells like dirty feet-really, maybe it's just me but I have to ignore this smell and suffer for my curls. 2) It does seem to leave my hair curly-even the straight side that usually doesn't wave- but now it needs more conditioner than usua. Maybe strips the oils a bit. 3) Not sure I'd order it again.

Customer review from VIRTUE

2 months ago

Meh

So far okay. The price is quite high. Washing my hair 2-3 times a week and the products don’t last a month. I switched from the recovery (blue bottle) to the curl in hopes for a better smell as I do not care for coconut smelling products. Not sure the product is worth the cost

Customer review from VIRTUE

2 months ago

Curl Shampoo

I have naturally curly hair but this doesn’t seem to help with preventing fizziness like I had hoped.

Customer review from VIRTUE

2 months ago

Awful

Really bad. Left my hear feeling super gross. Oily and stringy.

Customer review from VIRTUE