Curl Shampoo, 8 oz.

4.3 (212)
$44.00

Product details

Web ID: 11918034
Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Product Features

    • WHAT IT IS:
    • A luxurious, creamy lathering shampoo for a broad range from soft waves to highly textured curl patterns; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Hydrates, nourishes and repairs
    • INGREDIENT HIGHLIGHTS:
    • Jojoba oil hydrates to enhance shine, compatibility and detangling; vegetable polymer facilitates curl formation and definition; rice protein and extract with sunflower seed oil provide protection from the drying and damaging effects of UV rays
    • HOW TO USE:
    • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, then work into a lather before applying; massage into hair and scalp to form a rich lather, then rinse and repeat if necessary
    • RESULTS:
    • 96% of women said their hair was healthier and easier to style after 1 week*
    • 94% of women said their curls were bouncier after 1 week**
    • After 2 weeks, 92% of women said hair was softer, shinier and cleaner looking between washes**
    • 8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use**
    • *Based on a consumer perception study with 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
    • **Based on a consumer perception study with 50 women who used Curl Shampoo and Curl Conditioner
    • USE WITH:
    • Curl Conditioner
    • Curl-Defining Whip

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

212 star ratings & reviews

Write a Review
69.3% of reviews have 5 stars
147
6.6% of reviews have 4 stars
14
12.7% of reviews have 3 stars
27
6.1% of reviews have 2 stars
13
5.2% of reviews have 1 star
11
212 reviews
Elizabeth M.
6 days ago

Dried out my hair!

Dried my hair out. I gave it away as I didn't like it at all.

Customer review from VIRTUE

Ivette P.
25 days ago

My son uses this shampoo.

My son uses this shampoo. He has long curly hair and it works great! I noticed his curls looked curlier and healthier right away.

Customer review from VIRTUE

Asia E.
2 months ago

Amazing!

Smells of cantaloupe and makes hair so soft and flowy

Customer review from VIRTUE

Marianne B.
2 months ago

The only product that keeps

The only product that keeps my curly hair soft and free of frizz. Used with the conditioner and hair whip my hair looks and feels great! Highly recommend!!!

Customer review from VIRTUE

Alex R.
2 months ago

Hair Acne

This shampoo made me break out along the hairline, something I have never delt with before and I do not have sensitive skin. Maybe its just the curl specific shampoo that has this problem

Customer review from VIRTUE

Sarah B.
2 months ago

Highly recommend

Great product! Used to have flakes and don’t anymore. I have waves and when I use a curler my curls hold and look fresh. I love this shampoo and the smell is wonderful

Customer review from VIRTUE

Nelda Z.
2 months ago

Not for me

All this shampoo did for me is make my hair more unmanageable. I used it 3 times to give it a chance but it was not good.

Customer review from VIRTUE

Roberta M.
4 months ago

seems to do the job,

seems to do the job, not sure it's worth the price.

Customer review from VIRTUE