Full Shampoo, 17 oz.

3.8 (16)
$66.30 (15% off) with code: VIP$78.00

Product details

Web ID: 16461574
Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Product Features

    • WHAT IT IS:
    • A light, lacy lather for all hair types looking for a boost in volume or density in strands; especially great for fine, limp hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, thickens and volumizes; rinses clean without stripping or dehydrating hair; turns up the volume on fine, flat hair for maximum movement and bounce
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids derived from soybeans help fight frizz and protect against humidity
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms; apply to wet hair, massage into a rich lather, then rinse; follow with conditioner and rinse thoroughly
    • RESULTS:
    • 84% of women said their hair felt thicker*
    • 87% of women said their hair had more body*
    • 86% of women said their hair looked fuller*
    • *Based on Consumer Perception Study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses)
    • USE WITH:
    • Full Conditioner
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

3.8/5

16 star ratings, 14 reviews

Write a Review
43.8% of reviews have 5 stars
7
18.8% of reviews have 4 stars
3
25.0% of reviews have 3 stars
4
0.0% of reviews have 2 stars
0
12.5% of reviews have 1 star
2

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

14 reviews
Laura from Dallas
4 months ago
from Dallas, TX

Okay product, just not for me

My hair looks good the first day but not the second day. Plus I notice I am losing more hair after I switched to this brand of shampoo, It is either the shampoo or the shampoo doesn't like my hair spray which I have not changed but I am definitely losing more hair. I will be returning the big bottle I just bought of this shampoo plus it doesn't give me the volume that my old shampoo did.

Customer review from bluemercury.com

Jennifer K.
5 months ago

Great product!

Very happy with Virtue Full Shampoo size products hope to see more variety products in this size in the future!

Customer review from VIRTUE

Kimberly G.
7 months ago

Wonderful product. . . it has changed my hair!

I love this shampoo. I have been using Virtue Full for about a year (along with other Virtue products) and my hair has never been as healthy and bouncy as it is now. For reference, I have very fine hair. My hair now feels thicker and full. My hair dresser is completely shocked at the change. It has changed so much I am now able to cut some layers into my hair. I never would have been able to do that before.

Customer review from VIRTUE

LMY
11 months ago
from Illinois
Verified PurchaserYes

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

Great product

Like the smell and my hair looks great.

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

Suzann V.
12 months ago

Love this product

I have recommended it to at least 20 friends. Noticeable difference in about 3 to 4 weeks.

Customer review from VIRTUE

Barbara3
1 year ago
Incentivized review

Great products

Love the VL shampoo/cond. this one adds volume for sure. Recovery is also good but not as thickening

Recommends this product

Customer review from bloomingdales.com

Marina A.
2 years ago

Great paired with other virtue products

I've been using this shampoo, the healing oil and the create 6-in-1 cream. My hair has improved, it feels smooth, and is shiny.

Customer review from VIRTUE

Theresa B.
2 years ago

Long way

This shampoo might seem pricey but it goes a long way! You do not need a lot to get the clean you need. Will see after a couple months use how it does for my thin hair, then I will add.

Customer review from VIRTUE