Full Shampoo, 17 oz.

4 (13)
$66.30 (15% off) with code: VIP$78.00
Low Stock

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Product details

Web ID: 16461574

Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Product Features

    • WHAT IT IS:
    • A light, lacy lather for all hair types looking for a boost in volume or density in strands; especially great for fine, limp hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, thickens and volumizes; rinses clean without stripping or dehydrating hair; turns up the volume on fine, flat hair for maximum movement and bounce
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids derived from soybeans help fight frizz and protect against humidity
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms; apply to wet hair, massage into a rich lather, then rinse; follow with conditioner and rinse thoroughly
    • RESULTS:
    • 84% of women said their hair felt thicker*
    • 87% of women said their hair had more body*
    • 86% of women said their hair looked fuller*
    • *Based on Consumer Perception Study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses)
    • USE WITH:
    • Full Conditioner
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4/5

13 star ratings, 12 reviews

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On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

12 reviews
1 month ago

Wonderful product. . . it has changed my hair!

I love this shampoo. I have been using Virtue Full for about a year (along with other Virtue products) and my hair has never been as healthy and bouncy as it is now. For reference, I have very fine hair. My hair now feels thicker and full. My hair dresser is completely shocked at the change. It has changed so much I am now able to cut some layers into my hair. I never would have been able to do that before.

Customer review from VIRTUE

5 months ago
from Illinois

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

Great product

Like the smell and my hair looks great.

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

6 months ago

Love this product

I have recommended it to at least 20 friends. Noticeable difference in about 3 to 4 weeks.

Customer review from VIRTUE

8 months ago
Incentivized review

Great products

Love the VL shampoo/cond. this one adds volume for sure. Recovery is also good but not as thickening

Recommends this product

Customer review from bloomingdales.com

2 years ago

Great paired with other virtue products

I've been using this shampoo, the healing oil and the create 6-in-1 cream. My hair has improved, it feels smooth, and is shiny.

Customer review from VIRTUE

2 years ago

Long way

This shampoo might seem pricey but it goes a long way! You do not need a lot to get the clean you need. Will see after a couple months use how it does for my thin hair, then I will add.

Customer review from VIRTUE

2 years ago

TOO MUCH PLASTIC

I love this shampoo, but I wish you sold refills. The bottles you use have SO MUCH PLASTIC. I bought the big bottle just so I can buy fewer in the future. I'm considering looking for a new product that's more environmentally aware. This product is ultimately destructive.

Customer review from VIRTUE

2 years ago

Full shampoo

Really don’t see any difference in fullness. Sorry.

Customer review from VIRTUE