Full Shampoo, 8 oz.

4.5 (757)
$44.00
Offers & perks
Free gift with purchase
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Product details

Web ID: 10837400
Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Product Features

    • WHAT IT IS:
    • A light, lacy lather for all hair types looking for a boost in volume or density in strands; especially great for fine, limp hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, thickens and volumizes; rinses clean without stripping or dehydrating hair; turns up the volume on fine, flat hair for maximum movement and bounce
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids derived from soybeans help fight frizz and protect against humidity
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms; apply to wet hair, massage into a rich lather, then rinse; follow with conditioner and rinse thoroughly
    • RESULTS:
    • 84% of women said their hair felt thicker*
    • 87% of women said their hair had more body*
    • 86% of women said their hair looked fuller*
    • *Based on Consumer Perception Study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses)
    • USE WITH:
    • Full Conditioner
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The product appears to be an effective shampoo that leaves hair feeling healthier, fuller, and more voluminous.
  • Many customers report it provides a deep clean without stripping the hair and has a pleasant, mild scent.
  • The shampoo seems to work particularly well for those with fine, thin, or color-treated hair, helping to add body and shine.
  • Customers also note that a little of the product goes a long way, making it a good value.
AI-generated summary from 756 customers reviews.
4.5/5

757 star ratings, 756 reviews

Write a Review
73.4% of reviews have 5 stars
556
8.6% of reviews have 4 stars
65
11.5% of reviews have 3 stars
87
3.8% of reviews have 2 stars
29
2.6% of reviews have 1 star
20

On average, customers rate the Daily use/use as treatment of this item as Daily use.

10 customer images

756 reviews
Samantha G.
17 days ago

Love this shampoo just wish

Love this shampoo just wish the conditioner was available at time of my order.

Customer review from VIRTUE

Amy G.
22 days ago

Too pricey

The shampoo is really good, but not so amazing that I can justify the price. Only because of the cost, I don’t think I’d buy again.

Customer review from VIRTUE

Bonita D.
1 month ago

Shampoo

After only using Virtue's shampoo and conditioner for a few weeks I have to say I am so impressed!!! Normally I wash my hair every other day, but I have been able to go four days before shampooing again. I do wet my hair down on the third day and blow it dry but it is good for another day. I think I could probably go two more days, actually. I've noticed my hair holds it's shape pretty well after sleeping on it all night. Doesn't seem to be going in ten different directions when I wake up. I am very happy with the product. I only wish it wasn't so expensive. I will be constantly on the lookout for sales.

Customer review from VIRTUE

Heather S.
1 month ago

While I love the volume

While I love the volume i wish it left y hair softer

Customer review from VIRTUE

Stephanie O.
1 month ago

Not what I expected

For some reason my hair is more limp and thinner feeling since switching to Virtue. I am using and or have tried all the different products for thinning hair, fine hair, texturizing, thickening and am not achieving the desired results. I have had best results with Intelligent Nutrients (I-N) Pure n Plenty. My hair grew, it was thicker with full body and actually became more wavy, whereas prior it was straight as a stick. Sad it doesn’t work for my hair.

Customer review from VIRTUE

Jamie B.
1 month ago

Not the same?

The formula seems to have changed since I used this product a couple of years ago. It weighs my hair down more than it used to. The scent seems to have changed.

Customer review from VIRTUE

Claire C.
2 months ago

Worth it

I was skeptical to switch from olaplex but I was looking for a shampoo that would truly provide some volume to my fine hair. Olaplex is wonderful but is more for damage control which I do not have. As a woman in perimenopause I needed a shampoo that was going to work on maintaining my hair quality.

Customer review from VIRTUE

INEZ B.
2 months ago

Love the shampoo. It makes

Love the shampoo. It makes my hair have more body.

Customer review from VIRTUE