Full Shampoo, 8 oz.

$44.00
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Free gift with purchase
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Product details

Web ID: 10837400

Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Product Features

    • WHAT IT IS:
    • A light, lacy lather for all hair types looking for a boost in volume or density in strands; especially great for fine, limp hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, thickens and volumizes; rinses clean without stripping or dehydrating hair; turns up the volume on fine, flat hair for maximum movement and bounce
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids derived from soybeans help fight frizz and protect against humidity
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms; apply to wet hair, massage into a rich lather, then rinse; follow with conditioner and rinse thoroughly
    • RESULTS:
    • 84% of women said their hair felt thicker*
    • 87% of women said their hair had more body*
    • 86% of women said their hair looked fuller*
    • *Based on Consumer Perception Study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses)
    • USE WITH:
    • Full Conditioner
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Many customers report that the shampoo adds volume and fullness to their hair.
  • Customers frequently mention that the shampoo leaves their hair feeling soft, clean, and healthy.
  • The shampoo is often praised for its pleasant scent and good lather, requiring only a small amount of product.
  • Some reviewers experienced their hair feeling greasy, dry, or tangled after using the shampoo.
AI-generated summary from 855 customers reviews.
4.5/5

857 star ratings, 856 reviews

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On average, customers rate the Daily use/use as treatment of this item as Daily use.

10 customer images

856 reviewssorted by Newest

Prissy C.
17 days ago

Pleased

I really like it. Good lather and I don’t have to use too much so it should last a long time!

Customer review from VIRTUE

Karen L.
17 days ago

I love it. My hair

I love it. My hair feels instantly clean and soft to the touch from the instant it is applied and rinsed.

Customer review from VIRTUE

Kathy J.
24 days ago

full shampoo worth the price

I have used this the last few times i have washed my hair and I do believe my hair is fuller. Will be getting more of this!

Customer review from VIRTUE

Della R.
27 days ago

I like my hair.

not your ordinary shampoo and unlike most others. I love my hair after shampooed with Virtue.

Customer review from VIRTUE

Donna G.
28 days ago

Gives me so much body.

Gives me so much body. Best hair products for my hair.

Customer review from VIRTUE

Jan S.
28 days ago

Love this shampoo

I love this shampoo it's silky and it doesn't take much to give your hair plenty of suds. It's a rich shampoo. Smells great! Even if it takes 5 days to rewash your hair you still only have to wash it once

Customer review from VIRTUE

Diane H.
29 days ago

Greasy film

Made my hair have a greasy feeling to it. I have fine wavy hair. I will not use again. Sorry I spent the money for it.

Customer review from VIRTUE

Doris F.
29 days ago

Great for thin hair

I decided to mix up my hair care routine but didn’t want to leave Virtue. I liked the one I was using for thin hair but decided to try the “Full Shampoo”. Love them both.

Customer review from VIRTUE