Priming Serum 24H Hydrating & Smoothing Solid Primer
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Priming Serum 24H Hydrating & Smoothing Solid Primer

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Priming Serum 24H Hydrating & Smoothing Solid Primer

Product Details

  • This lightweight smoothing primer blurs and minimizes the look of pores and visibly mattifies skin while providing skin with hydration to create the perfect canvas and primer for makeup.
  • Features

    • Solid, smoothing and blurring face primer transforms into a balm-like texture upon application and helps extend makeup wear time for a long-lasting look
  • Shipping & Returns

    • These items qualify for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for these items.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
  • Web ID: 15165254

Ratings & Reviews

Here's what customers think
  • Customers frequently report that the product creates a smooth and soft base for makeup application.
  • Many reviewers find that the primer effectively blurs and minimizes the appearance of pores and fine lines.
  • Customers often mention that the product helps makeup last longer throughout the day.
  • Reviewers appreciate the hydrating feel of the serum, noting it leaves skin feeling moisturized.
  • Some customers experienced issues with makeup separation, pilling, or increased oiliness, particularly in warmer weather or with certain skin types.
AI-generated summary from 833 customers reviews.

4.6/5

974 star ratings, 837 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

118 customer images

837 reviewssorted by Newest

Mulan72
9 days ago

Mediocre

Didn't blur as stated, spatula loose is easy to loose.

Customer review from lancome-usa.com

Response from lancome-usa.com

Consumer Care Center5 days ago

Hello there! We’re sorry the Priming Serum didn’t deliver the blurring effect you expected, and that the spatula felt loose and easy to misplace. Thank you for sharing your feedback. We understand the frustration this can cause. We’ll pass it along to our Product Development Team for consideration for the future of this product. Please note that the Priming Serum has been discontinued, and if you need help with a new primer please feel free to give us a call at 1-800-526-2663 10am-7pm EST (M-F) for further assistance.

30something
18 days ago
Incentivized review

SO SAD IT's DISCONTINUED

This was my favorite priming serum, went on light, made my skin look so smooth it was incredible.

Customer review from lancome-usa.com

kbear00
29 days ago
Incentivized review

Very soft and moisturizing

the priming serum is one of my favorites. it applies very smooth and reduces the visibility of my pores. my face always feels so soft after application and it helps my foundation spread evenly. the slight pink color also helps with my complexion, I think. It comes with a small scoop which helps portion out amounts.

Customer review from lancome-usa.com

PaddyC
1 month ago

WHY?!

Top notch primer. Lancome must be hurting to cut yet another fantastic product. And so I continue to move further away from the brand. So sad.

Customer review from lancome-usa.com

bethfayar
1 month ago

Stop breaking my heart, Lancome

So dissapointed this has been discontinued - nothing else like it out there! Other Lancôme primers just feel sticky to me. Once again this loyal customer of 40+ years is drive. to find a different brand.

Customer review from lancome-usa.com

em69
1 month ago

Miracle product discontinued?

I 100% attribute this primer to my almost 60-year old skin looking like that of a 30 year old. Now I find it's been discontinued! PLEASE, Lancome, please bring back this beautiful, incredibly smoothing miracle product. It covers pores, fine lines, and irregularities in one go while plumping, hydrating, and giving my skin a glow like no other product I've ever tried.

Customer review from lancome-usa.com

Skincaregurl01
1 month ago

Good Primer

I liked how smoothly the primer applies to the skin. It not only gives a moisturizer feel to the skin, but a beautiful glow as well.

Customer review from lancome-usa.com

AnUnimportantCustomer
2 months ago

Lancome discontinues yet another product

I went back to Lancome two years after they discontinued a favorite product of mine. Then, I purchased this priming serum and thought I'd once again found a great Lancome product. The next thing I know, Lancome discontinues my new favorite! It's a good way to lose customers permanently.

Customer review from lancome-usa.com