BRAVIA 7 55" 4K HDR Smart QLED Mini-LED TV (K-55XR70)

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Product details

Web ID: 18808143

Bring out the depth and detail in every scene with the Sony Bravia 7 55-Inch Class Mini LED QLED 4K HDR Google TV. This set contains Batteries, AC Power Cord Spec, Table Top Stand, Voice Remote Control (Supply), Quick Setup Guide / Supplement CUE (GA), Operating Instructions, and Limited 1-Year Warranty.

  • Product Features

    • With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast.
    • See the world s colors with all the vibrance of real life. Sony s XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
    • Sony s XR Processor features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
    • XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.
    • XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
    • Imported
    • Request warranty information
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to Northern Mariana, Alaska, Hawaii, U.S. Virgin Islands, American Samoa, Guam, Palau, Puerto Rico, Marshall Islands, Federated States of Micronesia
    • This item may not be shipped to Alaska, American Samoa, Guam, Hawaii, Marshall Islands, U.S. Virgin Islands, Puerto Rico, Palau, or the Pacific Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The Sony Bravia 7 is a high-quality television with excellent picture quality, vibrant colors, and deep blacks.
  • Many users are highly satisfied with its overall performance, including the smooth Android TV interface and wide range of smart features.
  • The sound quality is also praised, though some recommend pairing it with a soundbar for an even better audio experience.
  • However, some customers have reported issues with software bugs, frequent reboots, and HDMI connectivity problems.
AI-generated summary from 82 customers reviews.

4.5/5

82 star ratings & reviews

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82 reviewssorted by Newest

Tonguey
26 days ago

Excellent all round

Excellent all round TV. Great clarity and colour reproduction, nice and bright. Sound is very good for a TV, nice bass, clear voices and decent surround system. Easy to use, fast, UI. Two remotes, one more 'traditional' and the other modern with USB charging. Work well. Very good for gaming (Xbox Series X), decent input lag (not the fastest but 99% of us wouldn't notice anything wrong). Overall an excellent piece of kit.

Customer review from sony.com

BobTheDeveloper
27 days ago

bright picture, bright remote

Excellent picture quality. It doesn't have the infinite contrast of an OLED, but it also won't burn in and colour-shift like my old OLED did. The backlighting on the remote is nice, but the price you pay is the necessity to recharge it (it's Bluetooth, so eats power). Sony do however give you a second IR battery remote, so you're not high and dry while the main one recharges. Nice touch.

Customer review from sony.com

Response from sony.com

Sony UK26 days ago

Hi, Thank you for your feedback. We're happy to hear that you're enjoying your K-55XR70, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! In order to enhance the IR battery's life, please check the information in the following article: https://cutt.ly/FtUf6Per Additionally, you can adjust the picture quality to meet your preferences by following the steps at this link: https://cutt.ly/ztUgQIVT Furthermore, if any further assistance is needed, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Ismail @Sony Support UK

DaddyBearUK
29 days ago

Utterly breathtaking

Just. wow. Breathtaking. Definitely one of the best TVs I’ve ever earned or watched!

Customer review from sony.com

Telboy54
1 month ago

Love it

Had this tv for just over a week now and so far so good . It was bought to replace my existing Sony Bravia 3d tv which is still going strong after 10 years. Our new 65 inch is perfect for us. Picture quality is brilliant and still getting to grips with all it has to offer. We are in our early 70’s so probably take us sum time to get use to everything. Connecting to WiFi was ok also to Alexa .love the remotes its so easy to connect to all the streaming apps. Very pleased with our purchase.

Customer review from sony.com

Ashwa
1 month ago

Amazing TV but pricey

Excellent TV , Great picture quality. Responsive navigation.. Good enough audio. Remote is high quality with USB C charging. Small things that matter

Customer review from sony.com

Nat99
1 month ago

Awesome TV!

Really pleased with my Bravia 7 65". The picture quality is stunning, the TV is in a brightly lit room and it performs exceptionally in those conditions. The sound quality is excellent. The TV performs well when gaming and also streaming content. The Google TV interface is definitely clearer and more user friendly that other TVs we've had. The service from Sony was good from the time of ordering.

Customer review from sony.com

Charbert
2 months ago
from Slidell LA

Great TV

I love it. It is clear with great color accuracy and motion.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 months ago

Thank you for the fantastic review, Charbert! We are absolutely thrilled to hear that you are loving your new K-55XR70! It is wonderful to know that the color accuracy and motion handling are hitting the mark for you. We take great pride in our XR processing technology to ensure every frame looks as lifelike and fluid as possible, and it sounds like it’s making a real difference in your viewing experience. Thank you for choosing Sony and for sharing your feedback with the community! Best regards, Gus, Sony North America Customer Support

Frobi
2 months ago
from York, United Kingdom

Soundbar

I bought this two weeks ago and am relatively pleased with it still getting used to the controls

Recommends this product

Customer review from sony.com