Women's Pure Luxe Custom Coverage Contour Underwire Bra 732080

$74.00
Color:Lilac Dream/mink
Band: Please select

Cup: Please select

Tiles

Product details

Web ID: 21066059

Modern details, sleek support and ultimate comfort are complimented by an updated fit and even better feel. We're customizing the coversage so the shape and capacity compliments your size.

  • Product Features

    • Buttery soft second skin fabric feels cool against the skin
    • Modern clean finishings for sleek support and ultimate comfort that disappear under clothes while giving you a natural, rounded shape
    • Custom-coverage shape and capacity compliments each size
    • Hook and eye back closure
    • Asian American & Pacific Islander Owned, Woman Owned
    • Nylon/spandex; lace strap: nylon/rayon/elastane
    • Hand wash
    • Imported

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Returns are accepted at any Macy's store within 30 days from purchase date. Last Act items are final sale and sold "as is." No returns, exchanges, or price adjustments allowed.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The bra is consistently praised for its exceptional comfort, fit, and support.
  • Customers describe it as soft, true to size, and providing great coverage without feeling bulky.
  • The attractive, feminine design with lace details is also widely appreciated.
  • The bra is reported to be durable, maintaining its shape and support even after repeated use.
  • Many reviewers find it a versatile, everyday option that works well under various clothing.
AI-generated summary from 147 customers reviews.
4.6/5

155 star ratings, 147 reviews

Write a Review
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On average, customers rate the Cup runs small/cup runs large of this item as True to size.

On average, customers rate the Minimally supportive/very supportive of this item as Very supportive.

On average, customers rate the Band runs small/band runs large of this item as Neutral.

On average, customers rate the Minimal coverage/full coverage of this item as Full coverage.

3 customer images

147 reviewssorted by Newest

MaddieMaddie
17 days ago
Incentivized review

My go to bra

This bra keeps the girls in check. I’ve been purchasing this style for years and love it.

Recommends this product

Customer review from bloomingdales.com

Audrey
24 days ago
from Greater Atlanta area

On average, customers rate the Cup runs small/cup runs large of this item as Cup runs small.

On average, customers rate the Minimally supportive/very supportive of this item as Very supportive.

On average, customers rate the Band runs small/band runs large of this item as Band runs large.

On average, customers rate the Minimal coverage/full coverage of this item as Full coverage.

My favorite bra, post breast reduction surgery!

I had breast reduction surgery August 2025, and exploring bras in a new, smaller size post op opened me up to a whole new world, and new brands. Down from 38G to a 36D. It took a while to find that 36D was my new size, but once I did, these are my favorite bras! They have a foam cup, so no headlights, and they support a nice shape. And I love the lacy detail on the straps! I try to buy the on sale colors, and now have a new bra wardrobe mostly with this style.

On average, customers rate the Cup runs small/cup runs large of this item as Cup runs small.

On average, customers rate the Minimally supportive/very supportive of this item as Very supportive.

On average, customers rate the Band runs small/band runs large of this item as Band runs large.

On average, customers rate the Minimal coverage/full coverage of this item as Full coverage.

Recommends this product

Sangeeta Narayan
1 month ago
Incentivized review

Natori Bras for the win!

Perfect fit, super comfy, right coverage and I feel good in them. I love them so much I switched from Victoria Secret Bras!

Recommends this product

Customer review from bloomingdales.com

KellyGG
2 months ago

Great bra

Very comfortable bra

Customer review from bloomingdales.com

SushiHere
2 months ago
from Raleigh, NC

On average, customers rate the Cup runs small/cup runs large of this item as Cup runs large.

On average, customers rate the Minimally supportive/very supportive of this item as Very supportive.

On average, customers rate the Band runs small/band runs large of this item as Band runs large.

On average, customers rate the Minimal coverage/full coverage of this item as Full coverage.

My first Natori Bra and I love it!

This bra is very comfortable and has good support. The color is lovely and unique. Totally worth the price tag!

On average, customers rate the Cup runs small/cup runs large of this item as Cup runs large.

On average, customers rate the Minimally supportive/very supportive of this item as Very supportive.

On average, customers rate the Band runs small/band runs large of this item as Band runs large.

On average, customers rate the Minimal coverage/full coverage of this item as Full coverage.

Recommends this product

lauren
3 months ago
from Los Angeles, Ca

On average, customers rate the Cup runs small/cup runs large of this item as Cup runs large.

On average, customers rate the Minimally supportive/very supportive of this item as Very supportive.

On average, customers rate the Band runs small/band runs large of this item as Band runs large.

On average, customers rate the Minimal coverage/full coverage of this item as Full coverage.

Beautiful fit

38DD this bra fits beautifully and is very comfortable to wear all day

On average, customers rate the Cup runs small/cup runs large of this item as Cup runs large.

On average, customers rate the Minimally supportive/very supportive of this item as Very supportive.

On average, customers rate the Band runs small/band runs large of this item as Band runs large.

On average, customers rate the Minimal coverage/full coverage of this item as Full coverage.

Recommends this product

MLeft
3 months ago

the best bra for me

Excellent fit

Customer review from bloomingdales.com

SurfDiva
3 months ago
from California

Didn't like the fit

The fit of this really changed. I had a similar Natori bra from a few years ago that I love. I bought the same band size but went up a cup size...it was much smaller than the smaller original and acted like a push up bra. I'm returning it.