Gen Optics Infinitaura Brightening Serum, 1.01 oz.

4.6 (384)
$169.00
Size:1.01 oz
Offers & perks
App exclusive! 15% off
See offer details

Product details

Web ID: 23708834
Containing PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and new Bisabolol Pro, this SK-II GenOptics InfinitAura Brightening Serum will leave your skin looking radiant and youthful. It reduces dullness and improves the appearance of dark spots in a single step.
  • Product Features

    • It is number 1 brightening serum reduces dullness and improves the appearance of dark spots in a single step
    • WHAT IT DOES:
    • This advanced serum brightens skin, improves the appearance of dark spots and soothes skin for the ultimate solution for radiant-looking skin
    • INGREDIENT HIGHLIGHTS:
    • PITERA™: for radiant-looking skin
    • NEW Bisabolol Pro* for soothing hydration benefits (includes bisabolol+ batyl alcohol)
    • Niacinamide: to help reduce the look of dark spots
    • SKIN TYPES:
    • Suitable for normal, dry, oily, and combination skin
    • HOW TO USE:
    • Release a dropper-full amount of serum into your palm. Apply evenly onto your face by dotting on the forehead, both cheeks, and chin.
    • Add a few extra drops to areas you're concerned about, and gently massage into skin, starting in the center and spreading outward. Use this face serum after you cleanse, tone, and treat, but before you moisturize. Use day and night for best results
    • RESULTS:
    • Aura Skin, Helps You Look 8 Years Younger
    • Based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional.
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • WHAT IT IS:
    • Imported
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The serum leaves the skin looking radiant, glowing, and more even-toned, with a noticeable reduction in the appearance of dark spots and discoloration.
  • The lightweight, silky formula absorbs quickly without feeling heavy or sticky.
  • Users appreciate the luxurious packaging and innovative dropper design.
  • While on the pricier side, the results make it a worthwhile investment for those concerned with dullness, uneven skin tone, and early signs of aging.
AI-generated summary from 383 customers reviews.

4.6/5

384 star ratings, 383 reviews

Write a Review
73.7% of reviews have 5 stars
283
19.0% of reviews have 4 stars
73
5.2% of reviews have 3 stars
20
1.3% of reviews have 2 stars
5
0.8% of reviews have 1 star
3

515 customer images

383 reviews
SarahH
15 days ago
Incentivized review

A nice luminous serum

This is a serum with a nice fragrance that goes on smoothly without causing my skin any irritation. The texture is a bit pearly and it leaves my skin looking luminous. It’s rather pricey, so I don’t know if I’d buy it on my own. But I am enjoying it and will empty the bottle.

Customer review from influenster.com

DaisyS
16 days ago
Incentivized review

The most gorgeous glow

Using this serum is such a luxurious experience- the beautiful packaging, the texture and scent. Adds such a beautiful luminosity upon application. Didn’t irritate my skin and absorbs well. I do think there was some long term subtle brightening effects over time, I used this for over a month, but nothing major. I also think it helped overall with softening my skins texture.

Customer review from influenster.com

AshleyG
16 days ago
Incentivized review

Beautiful natural glow

This serum is so hydrating for my skin, like a tall glass of water! I love how plumper and healthy my skin looks and feels after applying. It absorbs quickly and doesn't leave behind an oily residue or sheen, but does dry down with a natural glow. The bottle is a beautiful iridescent tone with a easy to use dropper so you get the right amount where you want with every use. Thanks for letting me try!

Customer review from influenster.com

KELLIEH
16 days ago
Incentivized review

Luxurious Brightening Serum

This comes in a very pretty bottle but I’m not a huge fan of the dropper pump being on the top lid. I usually have to have the bottle completely closed in order to get product into the applicator dropper. But overall this is a luxurious serum that is good for all skin types. I use it once per day in the mornings underneath my SPF moisturizer. Usually one full dropper covers my face. It has reduced some redness on my face and helped my skin look more even and glowing. It smells great too and isn’t overly heavy on the fragrance. Overall a good serum.

Customer review from influenster.com

NatalieK
16 days ago
Incentivized review

Worth the price tag

I’ve been using the serum and honestly I’ve very impressed. It’s pricey but you get what you pay for! The packaging is a huge win. I love the pus dropper because it’s completely foolproof and dispenses the perfect amount every single time. After consistent use, I’ve noticed my skin looking more even and my dark spots are fading away. It gives you a healthy glow. It’s light weight and absorbs nicely into my skin. There’s is a light scent which I enjoy.

Customer review from influenster.com

CassK
17 days ago
Incentivized review

Lovely & effective

Beautiful product, great results! Very lightweight serum with immediate brightening features and longterm color correction results! Niacinamide is the active ingredient for helping brighten and minimize dark spots. It takes a few weeks to see results but they are very effective! Immediate results are brightening, illuminating and very hydrating! It has a light scent that is not offensive at all, very lovely. Because results are more long term focused, and the price tag is steep, I would only recommend this if you are very committed to regular use of this product for best results.

Customer review from influenster.com

MarinaR
18 days ago
Incentivized review

Did nothing for my dark spots

This product did not improve my dark spots or skin texture. There was no change to my spots, which is one of my main problem areas. I have uneven skin tone and was hoping this would show some results, it did not improve my skin issues. Considering how expensive this serum is, it was a disappointment. It’s also highly scented, so if you don’t like fragrance in your skin care, beware. The packaging is decent. Not as high end as one would expect for the price, but it does the job. I do like that you push the button on the dropper and it’s supposed to dispense the correct amount to apply ok the skin. The reason I gave it two stars instead of one is that my skin does feel quite soft and hydrated after applying this serum. It absorbs quickly and leaves my skin feeling incredibly soft, but that doesn’t justify the price.

Customer review from influenster.com

FrancheskaB
19 days ago
Incentivized review

Brighter skin

I have been using SK-II GenOptics Ultraura Essence Serum for several weeks and my skin looks much brighter and even. It is easy to apply as it slides well over the skin. Its consistency is nice, and absorbs well.

Customer review from influenster.com