Gen Optics Infinitaura Brightening Serum, 1.01 oz.

4.6 (327)
$169.00
Size:1.01 oz
Offers & perks
Free gift with purchase
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Product details

Web ID: 23708834
Containing PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and new Bisabolol Pro, this SK-II GenOptics InfinitAura Brightening Serum will leave your skin looking radiant and youthful. It reduces dullness and improves the appearance of dark spots in a single step.
  • Product Features

    • It is number 1 brightening serum reduces dullness and improves the appearance of dark spots in a single step
    • WHAT IT DOES:
    • This advanced serum brightens skin, improves the appearance of dark spots and soothes skin for the ultimate solution for radiant-looking skin
    • INGREDIENT HIGHLIGHTS:
    • PITERA™: for radiant-looking skin
    • NEW Bisabolol Pro* for soothing hydration benefits (includes bisabolol+ batyl alcohol)
    • Niacinamide: to help reduce the look of dark spots
    • SKIN TYPES:
    • Suitable for normal, dry, oily, and combination skin
    • HOW TO USE:
    • Release a dropper-full amount of serum into your palm. Apply evenly onto your face by dotting on the forehead, both cheeks, and chin.
    • Add a few extra drops to areas you're concerned about, and gently massage into skin, starting in the center and spreading outward. Use this face serum after you cleanse, tone, and treat, but before you moisturize. Use day and night for best results
    • RESULTS:
    • Aura Skin, Helps You Look 8 Years Younger
    • Based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional.
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • WHAT IT IS:
    • Imported
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The serum has a lightweight, silky texture that absorbs quickly without leaving a greasy or sticky residue, providing a healthy, radiant glow.
  • Many users noticed improvements in skin brightness, evenness, and smoothness after consistent daily use.
  • The innovative dropper dispenser ensures the perfect amount of product is used each time.
  • While some found the mild fragrance too strong, the serum effectively brightens and hydrates the skin for most users.
AI-generated summary from 326 customers reviews.

4.6/5

327 star ratings, 326 reviews

Write a Review
73.1% of reviews have 5 stars
239
19.0% of reviews have 4 stars
62
6.1% of reviews have 3 stars
20
1.2% of reviews have 2 stars
4
0.6% of reviews have 1 star
2

412 customer images

326 reviews
kmac13_1160
14 days ago
Incentivized review

My skin looks amazing

I am 46 so serums are a big part of my skin routine. This was has been very helpful. It does have a stronger scent than I typically prefer but it is not overwhelming. I am a fan of how nice my skin has looked since starting to use this. The bottle, while esthetic is a bit off. The top being more of a button for the dropper I can see becoming ineffective as it gets lower. I would have preferred a standard dropper to dispense the serum.

Customer review from influenster.com

laurend287_8472
14 days ago
Incentivized review

I like it

I was really excited to receive this serum to try out. It’s got the by-product of sake fermentation which supposedly keeps one looking youthful. The packaging is beautiful and luxurious, I love that it’s in a glass bottle. It’s dispensed with a dropper and has a milky texture to it with a floral scent. I don’t love the scent personally, but I hear the first iteration smelled like feet so I can see why they chose to add a fragrance. I’ve been using it every other day and it does seem to brighten my complexion. I don’t use a full dropper full - seems like a fourth of the dropper is sufficient. It’s hard to say whether or not it’s anti-aging, but I do know niacinamide is effective for me. I like the small improvements to my skin and will continue using up the bottle.

Customer review from influenster.com

jessie1202_1006
14 days ago
Incentivized review

Evens skin tone fades dark spots and acne scars

I received this product for testing and reviewing purposes. SK-II GenOptics Ultraura Essence Serum has been so great for my skin. In a few weeks my skin has been noticeably smoother, brighter, and soft. My skin tone is more even and my dark acne spots are fading! I use it morning and night daily it absorbs right into my skin and you instantly have a hydrated glow and softer skin. It layers beautifully with the rest of my skin care and there's no breaking out or irritation for me at all . It goes nicely underneath makeup it actually really gives a great soft glowing base for it and my skin all around looks and feels healthier and brighter. I highly recommend this it's a bit pricey but it gives results!

Customer review from influenster.com

yuliyaz_2070
14 days ago
Incentivized review

Heavy smell, but I like it!

First off, I love the packaging. Not only is the color incredible (pictures don’t do it justice) but I also like that the top/dispenser is a button and it picks up the perfect amount of product. For the product itself, it’s heavily scented so if you have a sensitivity to that, be advised. But I don’t mind the scent and it feels very nice on my skin and absorbs very quickly. It’s quickly become a staple in my skincare routine.

Customer review from influenster.com

samanthas14_303
15 days ago
Incentivized review

Made me breakout

I normally love sk-II products but for some reason this made me break out like crazy. I do not know what caused it but after using it for a week I had so much new acne and it has not subsided since. I did no changes to my skincare other than this. Pretty bummed.

Customer review from influenster.com

dixieh4_3294
16 days ago
Incentivized review

Sk-Ii

Sk-II genoptics infinitaura is an upgraded brightening serum that will have your skin looking radiant and youthful! This serum will improve dark spots and have you looking younger! Lightly scented and smells good!

Customer review from influenster.com

denisebb817_7413
16 days ago
Incentivized review

Brighter skin to let you shine through

This skin brightening serum has a medium consistency on a scale of thick to water. It dispenses nicely with a dropper integrated into the lid. It leaves my skin feeling soft, not sticky. I’d consider it a good value because even though I haven’t used it too long, I have noticed an age spot on my face slowly lightening. I consider that job well done. I look forward to it making that spot further disappear.

Customer review from influenster.com

simplysabrina_5937
16 days ago
Incentivized review

Makes my skin glow!

I own plenty of serums, and most of them are just fine and nothing I can’t live without. This one, however, stands out. It has a lotion-like consistency that feels more like an essence than a traditional serum, and it absorbs completely into the skin with zero tackiness. The serum is pricey, there is no denying that, but it gives my skin the most beautiful, lit-from-within glow. I wouldn’t say it makes me look 8 years younger, but my skin looks noticeably more youthful and feels incredibly soft. It’s moisturizing enough that I can skip my moisturizer, which says a lot since I have dry skin. I love using it as part of my morning routine, especially on days when I plan to go makeup-free. The dropper applicator? Chef’s kiss! It’s easy to use and completely mess-free.

Customer review from influenster.com