Product Details
- Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.
Features
- WHAT IT IS:
- A luxurious lathering shampoo for all hair types, especially those with frizz-prone, wavy or curly hair; safe for color-treated and chemically treated hair
- WHAT IT DOES:
- Cleans, softens and shines; helps turn frizz-prone hair into silky strands on their best behavior
- INGREDIENT HIGHLIGHTS:
- Phospholipids from soybeans help fight frizz and protect against humidity; gotu kola is a multitasking herb that promotes strength, smoothness and luster; pink pomelo is full of vitamins A, C and B1 plus zinc to give hair a shot of vitality
- HOW TO USE:
- Work a quarter-size amount of shampoo into a lather between palms, apply to wet hair, massage into a rich lather, then rinse
- RESULTS:
- 97% of women said their hair looked smoother*
- 97% of women said their hair looked healthier*
- 80% of women felt their hair looked smoother and more hydrated**
- *Based on a consumer perception study with 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses)
- **Based on a consumer perception study with 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses)
- USE WITH:
- Smooth Conditioner
- Frizz Block Smoothing Spray
Shipping & Returns
- This item qualifies for Free Shipping with minimum purchase! exclusions & details
- Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
- California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
- Web ID: 16461570
432 reviewssorted by Newest
Nice, gentle cleansing
Seems to be a nice, gentle cleansing but my hair, even while applying the conditioner, still seems rather frizzy. I've only been using it a month so I'm going to give it more time.
Customer review from VIRTUE
Love Virutue's smooth shampoo
The smooth shampoo is a great product. It leaves my hair soft and touchable. Highly reccommend!
Customer review from VIRTUE
My Bestie
This is now my top best product I have ever used for my hair type. The price is ridiculously high, but I have always said, "It Hurts To Beautiful" Even the pocketbook!
Customer review from VIRTUE
Smooth Shampooing
Made my very think dry hair so soft and shining bright.
Customer review from VIRTUE
Amazing product
've been using Virtue products for over a year, and I'm currently using the Smooth shampoo and conditioner—and I absolutely love them! The scent is amazing without being overpowering, and my hair always feels incredibly soft, smooth, and healthy after every wash. It also leaves my hair smelling great all day. Since switching to Virtue, I've noticed a significant improvement in the overall health of my hair. It looks shinier, feels stronger, and I've received so many compliments on how healthy it looks.
Customer review from VIRTUE
Don’t think it’s really smoothing
Don’t think it’s really smoothing out my friz like I thought it would
Customer review from VIRTUE
love this Brand. If I
love this Brand. If I do not use this product I cannot control my frizz --- This is mandatory for my hair to be manageable
Customer review from VIRTUE
I've spent hundreds on trying
I've spent hundreds on trying shampoo and conditioner that will take it the frizz in my gray hair. This did it!!!!
Customer review from VIRTUE