Volumizing Primer, 5 oz.

$42.00
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Product details

Web ID: 15480512

Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Product Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Armed Forces Europe, U.S. Virgin Islands, Marshall Islands, Hawaii, Guam, Northern Mariana, Armed Forces Americas, Palau, Armed Forces Pacific, Alaska, Puerto Rico, American Samoa, Federated States of Micronesia
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers praise weightless volume and lift at roots, especially for fine and thin hair types
  • Most report dramatic improvements in thickness, fullness, and manageability without heaviness
  • Many highlight the pleasant fragrance and non-sticky, non-greasy finish after blow-drying
  • Reviewers note their hair feels healthier, shinier, and more resilient with regular use
  • A few report no visible volume increase or experience heaviness, though this is uncommon
AI-generated summary from 257 customers reviews.
4.3/5

258 star ratings, 257 reviews

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257 reviewssorted by Newest

Erina S.
11 days ago

Container faulty

I think the product is fine but the lid doesn’t fit properly! It will not attach to bottle making it impossible to pick up unless cap is off.

Customer review from VIRTUE

Pamela B.
1 month ago

I’m sold! Excellent product to add volume to fine, thin hair.

This product truly added volume to my fine, thin hair from the very first time I used it! I’m sold!!!

Customer review from VIRTUE

Deb K.
1 month ago

I’m loving the Volumizing Primer.

I’m loving the Volumizing Primer. Along with the Volumizing Shampoo my hair looks and feels much thicker.

Customer review from VIRTUE

Nancie G.
1 month ago

Love it!

Fantastic product. My hair went from cotton candy to silky smooth!

Customer review from VIRTUE

Maureen M.
1 month ago

Volumizing Primer

I ordered this as part of a large order. When I went to use it for the first time there was a hole in the protective foil and the top is too big for the bottle. Clearly it had been used and returned. Terrible quality control!!

Customer review from VIRTUE

Sylvia K.
2 months ago

Try it! You’ll like it!

I have been a Virtue believer for years, but never tried leave-in conditioner until very recently. Why ever did I wait so long? Light weight, which is essential for my fine hair, but oh so effective. Plus, I feel I can better control the dosage amount after washing. I pump a bit in my palm, rub my palms together, and work through it my hair as needed.

Customer review from VIRTUE

Maria H.
2 months ago

It has done absolutely nothing for me

I have thin hair, and based on the reviews and the description of what the product is supposed to do, I was really hoping it was going to help with the volume. I’ve sprayed as directed and the volume lasts about 10 min if that. It also smells like alcohol when I spray it. Not for me.

Customer review from VIRTUE

Cindy P.
2 months ago

Great Products

Love this product. I have fine hair and it gives great volume

Customer review from VIRTUE