Volumizing Primer, 5 oz.

4.3 (220)
$40.00

Product details

Web ID: 15480512
Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Product Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Marshall Islands, Armed Forces Europe, American Samoa, Guam, Armed Forces Pacific, U.S. Virgin Islands, Alaska, Federated States of Micronesia, Palau, Northern Mariana, Hawaii, Armed Forces Americas, Puerto Rico
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

220 star ratings, 219 reviews

Write a Review
66.8% of reviews have 5 stars
147
10.9% of reviews have 4 stars
24
11.4% of reviews have 3 stars
25
6.8% of reviews have 2 stars
15
4.1% of reviews have 1 star
9
219 reviews
Olga O.
5 days ago

Makes my life easier!

Styling with the volumizing primer is so easy! You’ve got to try it. It works on either, wet or dry, hair. It lifts at the roots and makes my fine hair look fuller and healthier. Love it!

Customer review from VIRTUE

Michele M.
8 days ago

Adds volume

I am very pleased with this product. The scent of this is phenomenal. A few sprays before drying and I’m set.

Customer review from VIRTUE

Ronni M.
14 days ago

Like the Way It Makes My Hair Feel

I really like the way it makes my hair feel. It feels very clean, looks shiny and bouncy.

Customer review from VIRTUE

Tara S.
14 days ago

Love this!

Can feel the difference when I use this one. Makes my fine hair feel thicker and fuller.

Customer review from VIRTUE

Brenda G.
15 days ago

A standout volumizing primer

This primer is a light, weightless spray that builds volume and lift at the roots. My fine hair responds well to it and I recommend it.

Customer review from VIRTUE

Missy G.
25 days ago

Volumizing Primer

I love this product! I use it every morning before I style my hair.

Customer review from VIRTUE

Julie H.
1 month ago

Great product

Really good for fine thin hair. Adds body without weight or residue. I now only use this on my roots. I use other product on my hair but only this for roots

Customer review from VIRTUE

Jodi c.
1 month ago

Worked great initially

but fell back to flat soon. The search continues….

Customer review from VIRTUE