Volumizing Primer, 5 oz.

$35.70 (15% off)BESTapplied$42.00
Offers & perks
Free gift with purchase
See offer details

Product details

Web ID: 15480512

Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Product Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, American Samoa, Guam, U.S. Virgin Islands, Armed Forces Pacific, Federated States of Micronesia, Palau, Alaska, Hawaii, Northern Mariana, Puerto Rico, Armed Forces Americas, Marshall Islands, Armed Forces Europe
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Many customers report that the product effectively adds volume and fullness to fine or thinning hair.
  • The primer generally provides lift and body without leaving hair feeling sticky, heavy, or stiff.
  • Customers have mixed opinions on the scent, with some finding it pleasant and others disliking it or noting an alcohol smell.
  • Some reviewers found the product made their hair feel dry, tangled, or did not provide sufficient volume.
  • The product is often noted to work best when used with heat styling, such as blow-drying.
AI-generated summary from 257 customers reviews.
4.3/5

260 star ratings, 259 reviews

Write a Review
176
25
29
18
12

259 reviewssorted by Newest

Vicki S.
17 days ago

Volumizing primer

It’s volume ingredients really work on my fine hair!

Customer review from VIRTUE

Rebecca E.
20 days ago

Very Pleased

It does what it said it would do. Not greasy, very light but gets the job done -- provides volume and primes/protects styling routine.

Customer review from VIRTUE

Erina S.
27 days ago

Container faulty

I think the product is fine but the lid doesn’t fit properly! It will not attach to bottle making it impossible to pick up unless cap is off.

Customer review from VIRTUE

Pamela B.
2 months ago

I’m sold! Excellent product to add volume to fine, thin hair.

This product truly added volume to my fine, thin hair from the very first time I used it! I’m sold!!!

Customer review from VIRTUE

Deb K.
2 months ago

I’m loving the Volumizing Primer.

I’m loving the Volumizing Primer. Along with the Volumizing Shampoo my hair looks and feels much thicker.

Customer review from VIRTUE

Nancie G.
2 months ago

Love it!

Fantastic product. My hair went from cotton candy to silky smooth!

Customer review from VIRTUE

Maureen M.
2 months ago

Volumizing Primer

I ordered this as part of a large order. When I went to use it for the first time there was a hole in the protective foil and the top is too big for the bottle. Clearly it had been used and returned. Terrible quality control!!

Customer review from VIRTUE

Sylvia K.
2 months ago

Try it! You’ll like it!

I have been a Virtue believer for years, but never tried leave-in conditioner until very recently. Why ever did I wait so long? Light weight, which is essential for my fine hair, but oh so effective. Plus, I feel I can better control the dosage amount after washing. I pump a bit in my palm, rub my palms together, and work through it my hair as needed.

Customer review from VIRTUE