Volumizing Primer, 5 oz.

4.3 (225)
$40.00

Product details

Web ID: 15480512
Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Product Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, American Samoa, Marshall Islands, Armed Forces Pacific, Armed Forces Americas, Federated States of Micronesia, Guam, Puerto Rico, Hawaii, Northern Mariana, Alaska, U.S. Virgin Islands, Armed Forces Europe, Palau
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

225 star ratings, 224 reviews

Write a Review
67.1% of reviews have 5 stars
151
10.7% of reviews have 4 stars
24
11.6% of reviews have 3 stars
26
6.7% of reviews have 2 stars
15
4.0% of reviews have 1 star
9
224 reviews
Melissa B.
7 days ago

Great for daily use

I spray this at my roots along the crown of my head while my hair is damp and then tousle. It seems to work best when I blow dry my hair but it works well when air drying too. Love this product!

Customer review from VIRTUE

Karen B.
8 days ago

Frantastic

Great product that gives your hair some great volume

Customer review from VIRTUE

M L.
11 days ago

Loving it!

I love this product! The smell is wonderful and it holds the style so well.

Customer review from VIRTUE

Kay K.
15 days ago

No difference

I don’t see what the fuss is about. This didn’t perform at all. Followed the instructions. Hair is no more volumized than before.

Customer review from VIRTUE

Jana W.
1 month ago

Love love love

One of my favorites! Brings volume without the weight!

Customer review from VIRTUE

Olga O.
2 months ago

Makes my life easier!

Styling with the volumizing primer is so easy! You’ve got to try it. It works on either, wet or dry, hair. It lifts at the roots and makes my fine hair look fuller and healthier. Love it!

Customer review from VIRTUE

Michele M.
2 months ago

Adds volume

I am very pleased with this product. The scent of this is phenomenal. A few sprays before drying and I’m set.

Customer review from VIRTUE

Ronni M.
2 months ago

Like the Way It Makes My Hair Feel

I really like the way it makes my hair feel. It feels very clean, looks shiny and bouncy.

Customer review from VIRTUE