Volumizing Primer, 5 oz.

$42.00
Offers & perks

Product Details

  • Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to American Samoa, Hawaii, Armed Forces Pacific, Marshall Islands, U.S. Virgin Islands, Armed Forces Europe, Federated States of Micronesia, Armed Forces Americas, Northern Mariana, Puerto Rico, Palau, Alaska, Guam
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
  • Web ID: 15480512

Ratings & Reviews

Here's what customers think
  • Many customers report increased volume and fullness, especially for fine or thin hair.
  • The product generally provides lift and body without feeling heavy, sticky, or leaving residue.
  • Some customers experience mixed results, noting it can make hair feel dry, stiff, or not provide enough volume.
  • Reviewers frequently mention a pleasant scent, though some find it too strong or dislike it.
  • The product is often used in conjunction with heat styling for best results.
AI-generated summary from 274 customers reviews.
4.3/5

278 star ratings, 277 reviews

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277 reviewssorted by Newest

Lynnewood
7 days ago
from IL

Amazing Volume!

Amazing volume for fine hair! I’ve been using this primer for awhile now and completely satisfied. I love the volume it gives my fine hair without leaving it sticky and heavy. Love it!

Customer review from VIRTUE

Rachel F.
19 days ago

Not a love

Unfortunately just doesn’t do it for me. Leaves my hair tacky and doesn’t give me the volume I was looking for.

Customer review from VIRTUE

Anne L.
21 days ago

Love the smell but it's

Love the smell but it's not holding my curls with Florida humidity.

Customer review from VIRTUE

Timea K.
1 month ago

Not for fine oily hair

I used this for a week and figured out in the end that my hair was getting oily due the primer.

Customer review from VIRTUE

Vicki S.
2 months ago

Volumizing primer

It’s volume ingredients really work on my fine hair!

Customer review from VIRTUE

Rebecca E.
2 months ago

Very Pleased

It does what it said it would do. Not greasy, very light but gets the job done -- provides volume and primes/protects styling routine.

Customer review from VIRTUE

Erina S.
2 months ago

Container faulty

I think the product is fine but the lid doesn’t fit properly! It will not attach to bottle making it impossible to pick up unless cap is off.

Customer review from VIRTUE

Pamela B.
3 months ago

I’m sold! Excellent product to add volume to fine, thin hair.

This product truly added volume to my fine, thin hair from the very first time I used it! I’m sold!!!

Customer review from VIRTUE