You’ve never seen a watch like this.

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This watch has a display that never sleeps.
With the Always-On Retina display, you always
see the time and your watch face.

This watch has apps to keep an eye on
your heart. Get a quick read on your heart rate,
or check your heart rhythm with the ECG app.1

And tells you when things are getting a little loud.
The Noise app alerts you when decibels rise
to levels that can impact your hearing.

And lets you track your cycle with a tap.
The Cycle Tracking app makes it easy to
log information about your menstrual cycle.

This watch helps you crush your fitness goals.
There are workouts for every way you exercise.
And advanced metrics for every level of athlete.

And motivates you to move, exercise, and stand.
The Activity rings track your progress and inspire
you to sit less, move more, and exercise every day.
You can even compete with friends in challenges.

And streams your favorite 50 million songs.
Listen to the entire Apple Music library,2 not
to mention podcasts and audiobooks.

This watch has a great sense of direction.
With a compass and ground elevation, it's made
for life's twists and turns, and ups and downs.

It gets apps in a snap.
The App Store is now on your wrist, so you can
find and download the latest apps in seconds.

And lets you go without your phone.
With cellular you can call from the trail, text from
the surf, or stream music from the slopes.3 All with
just your watch.

And pay for stuff, fast.
Get your morning coffee. Send money to a friend.
Do it instantly and securely with Apple Pay.

Did we mention this watch tells time?
With more than a hundred watch faces and infinite
ways to personalize them, there's never been a
watch like this.

Compare Apple Watch models.

  1. The ECG app is available with the latest versions of iOS and watchOS on Apple Watch Series 4 or later. See for compatibility details. The ECG app is not intended for use by people under 22 years old.
  2. Apple Music requires a subscription.
  3. Wireless service plan required for cellular service. Apple Watch and iPhone service provider must be the same. Not all service providers support enterprise accounts; check with your employer and service provider. Roaming is not available outside your carrier network coverage area. Contact your service provider for more details. Check for participating wireless carriers and eligibility.

Some brands sold separately.

Apple Watch Series 5 and Apple Watch Series 3 require iPhone 6s or later with iOS 13 or later.

Features are subject to change. Some features, applications, and services may not be available in all regions or all languages. See for complete list.