- Conscious ingredients - Products must be of from certain chemicals, like parabens, sulfates, phthalates,silicones, mineral oils, and petroleum. Additional restrictions apply to ingredients like microbeads, palm oil, and zinc oxide. 
- Cruelty-free - Products must not have been tested on animals in any form or at any stage of development, production or supply chain. 
- Vegan - Ingredients may not be derived from animals or any animal by-products. 
- Packaged with care - Packaging must meet at least one of the following criteria: reusable or refillable, made of 50%+recycled content (20% for glass) or FSC-certified materials or be bio-based. 
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SDD=BOPS=MakeupSkin CareCleansers & TonersFace MakeupCaudalieClarinsKopari Beauty20.0|30.030.0|40.040.0|50.0ValueConscious IngredientsCruelty FreePackaged with CareVeganHyaluronic AcidMineralOrganicB Corp-VerifiedConscious BeautyCruelty FreeNaturalVeganAluminum FreeDye FreeFragrance FreeGluten FreeHypo-allergenicMindfully MadeMineral Oil FreeOil FreeParaben FreePetroleum FreePhthalate FreeReef-SafeSilicone FreeSulfate FreeWaterproofDry SkinHydrationSensitive SkinGift with PurchaseOffer code FRIEND5 stars4 stars & up3 stars & up