Small steps, big change

Conscious beauty
for good

Great for your skin, even better
for the earth:
shop toxin-free & mindfully-created beauty products.

Clean ingredients

Mindfully made

Vegan

Cruelty free

What do the pillars mean?

Clean
ingredients

Products formulated without
parabens, sulfates, phthalates,
mineral oils, petroleum & silicone.

Mindfully
made

Products created with a
focus on wellness &
responsible manufacturing.

Vegan

Products are free from
the use of animal products,
by-products or GMOs.

Cruelty free

Rigorous standards prohibit the
use of animal testing at all stages
of the production process.

Free From Ingredient List

Close

Bring clean to your routine with top brands
making a world of difference

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Bare Minerals

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Boscia

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Caudalie

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Ren

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Origins

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Elemis

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Buttah

Categories

Clean Skin Care

Clean Bath & Body

Clean Makeup

Clean Hair Care

Clean Fragrance

What is clean beauty?

You may or may not have heard of some of these major players in the ingredient community. Take a closer look at all the substances you’re avoiding & why they made the list. We’re proud that all brands within our conscious beauty program qualify for the “clean ingredients” pillar & fall into at least one additional pillar.

Parabens Sulfates Phthalates Silicone Mineral Oils Vegan Mineral

Parabens

Parabens are preservatives used to extend the shelf life of beauty products & prevent the growth of bacteria & microbes. While we all want our skin care & cosmetics to last, some go paraben-free to avoid the synthetic compound.


Sulfates

Sulfates are a common ingredient in cleansers & shampoos because they lather to clean dirt, oil & debris. They create a clean feel that we all love, but have also been known to strip natural oils, which is why some seek the “sulfate-free” label.


Phthalates

Phthalates are chemicals used in certain beauty products. Those who choose to avoid them, seek products labeled “Phthalate-Free.”


Mineral Oils

Mineral oils are derived from petroleum and are highly refined and purified before putting into cosmetic formulations. They can help moisturize, soften & smooth skin.


Common Forms of Mineral Oils:

  • Mineral oil
  • Petrolatum
  • Paraffin (liquid, wax, oil)

Petroleum

see mineral oil.


Silicone

Smooths the look & feel of your beauty products but some people find that it can diminish effects of other skin care products & will seek out “silicone-free” products instead. It works as a texture enhancer (aka it creates a smooth surface), skin conditioner & emollient. Some believe that it is pore clogging & skin irritating. If your skin is not receiving the right nutrients or is dry, then you probably need a more hydrating formula with different ingredients.


Vegan

This label means that the ingredients and manufacturing processes don’t contain any animal by-products, and that the product is not tested on animals.


Mineral

“Mineral” in the beauty world means your makeup is very ingredient-conscious (plus natural minerals). They’re gentler, less likely to clog your pores and may have antioxidant & anti-inflammatory benefits.


What is the importance of clean beauty? There are many personal & environmental benefits of swapping clean beauty products into your makeup and skin care routine (& it’s easier than you think). Certified conscious beauty items use clean ingredients to create natural products that contribute to healthy skin AND a healthy planet, so you can get that glow while positively affecting the environment: that’s what we like to call a win-win.

A main factor in clean beauty is the part that we tend to overlook on our everyday products: the ingredient list. Yes, that tiny print on the back of the bottle has a massive impact on how the product interacts with your skin & hair types. Non-toxic makeup & beauty are typically paraben-free, petroleum-free, sulfate-free & omit even more harmful chemicals that could negatively affect your body. Fragrance-free items are also good choices because sometimes that delightful scent you love so much is actually a compound of chemicals that can dry out (or break out!) our skin. Go for the clean options with simple ingredients that nourish your skin & hair with the very best.

As if it didn’t get any better, many of your favorite clean beauty products qualify as vegan within the clean beauty realm. Vegan beauty falls under the conscious category with their successful efforts in making quality makeup, skin care & hair care without the use of animal by-products or GMOs. Reap the benefits of pure ingredients brought to you by mother nature herself. Pro tip: if you can pronounce everything on the back of the label, you know your skin is going to happily soak it up. Along the same lines as vegan beauty, cruelty-free makeup & skin care ensure that no products are tested on animals at any point during the creation and production process. Supporting these companies set up a chain reaction of goodness across the board, starting with you and ending with the environment.

What are some clean beauty brands to look out for? BareMinerals, Origins & Elemis are just a few big names that make an even bigger impact. Clean ingredients & attention to detail make them high-profile stars of the natural beauty world.

It’s time to find your new favorites, fuel your skin & positively contribute to the planet by supporting (& loving!) clean beauty.