Conscious ingredients
Products must be of from certain chemicals, like parabens, sulfates, phthalates,silicones, mineral oils, and petroleum. Additional restrictions apply to ingredients like microbeads, palm oil, and zinc oxide.
Cruelty-free
Products must not have been tested on animals in any form or at any stage of development, production or supply chain.
Vegan
Ingredients may not be derived from animals or any animal by-products.
Packaged with care
Packaging must meet at least one of the following criteria: reusable or refillable, made of 50%+recycled content (20% for glass) or FSC-certified materials or be bio-based.
Brands we love
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SDD=BOPS=Body CareMakeupSkin CareBath & BodyCleansers & TonersEye Creams & SerumsEye MakeupFace MakeupFacial MasksLip MakeupMoisturizersSerum & TreatmentsSun Care & TanningAVYABright GirlCaudalieFREKORRESLanolipsRMS BeautyTONYMOLY0.0|9.9910.0|20.020.0|30.030.0|40.040.0|50.050.0|-1TravelValueClean & Cruelty FreeClean & Mindfully MadeConscious IngredientsCruelty FreePackaged with CareVeganConscious BeautyMineral SunscreenNaturalVeganAHA/Glycolic AcidAHA/Lactic AcidAntioxidantsBabassuBeeswaxCBDCharcoalClayCoconut OilCollagenCruelty FreeHyaluronic AcidMineralMineral SunscreenNatural BeautyOrganicPeptidesRetinoid/RetinolRoseSPFVitamin AVitamin CVitamin EAluminum FreeDye FreeFragrance FreeGluten FreeHypo-allergenicMindfully MadeMineral Oil FreeOil FreeParaben FreePetroleum FreePhthalate FreeReef-SafeSilicone FreeSulfate FreeWaterproofAcneAnti AgingBrighteningCombination SkinDark SpotsDry SkinExfoliationFirm & LiftHydrationPoresRednessSensitive SkinSun DamageWrinklesGift with PurchaseOffer code FRIENDBronzerColor CorrectorConcealerFace PaletteFace PrimerFoundationHighlighterSetting Spray & PowderLip Balms & TreatmentsLip GlossLip LinerLip OilLip PlumpersLipstickBlackBlueBrownGrayIvory/CreamMultiOrangePinkPurpleRedTan/BeigeWhiteYellow5 stars4 stars & up3 stars & up