Straight Up Volumizing Peptide Mascara, Travel Size

4.4 (1,074)
$15.00
Size:Travel
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Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 16918000
Straight Up Volumizing Peptide Mascara in HD Black (the ultimate black) is a smudge-free mascara that delivers 12 hours of full lift and volume.

  • Product Features

    • WHAT IT IS:
    • A mascara made in the USA
    • WHAT IT DOES:
    • Helps strengthen, revitalize and thicken lashes; smudge free, flake free and long wearing; plush brush lays on the drama
    • INGREDIENT HIGHLIGHTS:
    • Pro peptide helps strengthen, redensify and nourish for healthier-looking, fortified lashes
    • Tri-locking system delivers smudge-free, flake-free wear
    • HOW TO USE:
    • For wide-awake eyes, hold brush horizontally to coat each lash
    • For more volume, apply additional coats
    • Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately)
    • CONSCIOUS INGREDIENTS: This product is formulated in adherence to the Conscious Ingredients List
    • PACKAGED WITH CARE: Both the primary and secondary packaging of this product meets at least one of the Packaged with Care requirements
    • CRUELTY FREE: This product has not been tested on animals in any form or at any stage of development, production, or supply chain
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

Here's what customers think
  • This high-quality, clean mascara provides excellent volume, length, and definition to lashes without clumping or flaking.
  • The smooth, buildable formula creates a natural, feathery look that lasts all day without smudging or transferring.
  • The nourishing formula with peptides helps condition and strengthen lashes, and it works well for those with sensitive eyes.
  • While the brush may be too large for some users, the majority of reviewers are extremely satisfied with the performance and natural-looking results of this mascara.
AI-generated summary from 1,073 customers reviews.
4.4/5

1,074 star ratings, 1,073 reviews

Write a Review
69.8% of reviews have 5 stars
750
11.8% of reviews have 4 stars
127
8.7% of reviews have 3 stars
93
4.6% of reviews have 2 stars
49
5.1% of reviews have 1 star
55

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

23 customer images

1,073 reviews
Amy H.
4 days ago
Incentivized review

Glad I tried it

Yes I like this mascara a lot. I was using Mary Kay mascaras and they were running down my eyes so I looked like a raccoon. They were also very hard to remove from eyelashes. With RMS I don’t have that issue anymore and it’s easy to remove.

Customer review from RMS Beauty

Emma
6 days ago
Incentivized review

Great clean mascara

I have straight eyelashes and these don't weigh it down quite much. Good formula. Easy to remove but long lasting.

Customer review from RMS Beauty

N
8 days ago
Incentivized review

False lashes retired!

False lashes watch out! This mascara makes my eyes pop! Just what I needed for my everyday routine.

Customer review from RMS Beauty

Tiffany G.
9 days ago

Great mascara

Clean formula, great performance. It defines and lifts without smudging, and my lashes still feel healthy and flexible. Exactly what I want in a daily mascara.

Customer review from RMS Beauty

Conni P.
10 days ago
Incentivized review

Love the clean ingredients in RMS

It’s great when you know, the mascara is good for your eyelashes and eyes That’s what I love about RMS make up that our skin absorbs everything and I so appreciate the clean ingredients

Customer review from RMS Beauty

ER H.
13 days ago
Incentivized review

I got a travel size

I got a travel size to try out. Love the formula - it goes on smooth, makes my lashes look fluffy & defined. It stayed in place very well and didn't irritate my often itchy lashline. BUT the color is very harsh and looks so fake and obvious that I'm wearing mascara. I won't be purchasing more until you offer a dark brown color.

Customer review from RMS Beauty

tricia
14 days ago
Incentivized review

Love the mascara, hate the brush

I miss the smaller profile brush. This brush is HUGE. It's hard to apply, when you pull it out it gets chunks all over the edge of the container. The mascara is great. Long-lasting, builds well, no toxic smells.

Customer review from RMS Beauty

Laura M.
15 days ago
Incentivized review

Doesn’t burn and actually works!

The first mascara that doesn’t burn my eyes and that is actually bringing my inward curling lashes I haven’t been wearing mascara for years and now I can.

Customer review from RMS Beauty