Straight Up Volumizing Peptide Mascara, Travel Size

4.4 (1,044)
$15.00
Size:Travel
Low Stock
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 16918000
Straight Up Volumizing Peptide Mascara in HD Black (the ultimate black) is a smudge-free mascara that delivers 12 hours of full lift and volume.

  • Product Features

    • WHAT IT IS:
    • A mascara made in the USA
    • WHAT IT DOES:
    • Helps strengthen, revitalize and thicken lashes; smudge free, flake free and long wearing; plush brush lays on the drama
    • INGREDIENT HIGHLIGHTS:
    • Pro peptide helps strengthen, redensify and nourish for healthier-looking, fortified lashes
    • Tri-locking system delivers smudge-free, flake-free wear
    • HOW TO USE:
    • For wide-awake eyes, hold brush horizontally to coat each lash
    • For more volume, apply additional coats
    • Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately)
    • CONSCIOUS INGREDIENTS: This product is formulated in adherence to the Conscious Ingredients List
    • PACKAGED WITH CARE: Both the primary and secondary packaging of this product meets at least one of the Packaged with Care requirements
    • CRUELTY FREE: This product has not been tested on animals in any form or at any stage of development, production, or supply chain
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • This high-quality, clean mascara provides excellent volume, length, and definition to lashes without clumping or flaking.
  • The smooth, buildable formula creates a natural, feathery look that lasts all day without smudging or transferring.
  • The nourishing formula with peptides helps condition and strengthen lashes, and it works well for those with sensitive eyes.
  • While the brush may be too large for some users, the majority of reviewers are extremely satisfied with the performance and natural-looking results of this mascara.
AI-generated summary from 1,043 customers reviews.
4.4/5

1,044 star ratings, 1,043 reviews

Write a Review
69.9% of reviews have 5 stars
730
11.9% of reviews have 4 stars
124
8.4% of reviews have 3 stars
88
4.5% of reviews have 2 stars
47
5.3% of reviews have 1 star
55

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

23 customer images

1,043 reviews
Jana C.
4 days ago
Incentivized review

this is the best mascara

this is the best mascara I have ever used! Makes my lashes long and pop!

Customer review from RMS Beauty

Meredith B.
5 days ago
Incentivized review

Great mascara

I really love this mascara! Will definitely be buying again.

Customer review from RMS Beauty

Beverly C.
5 days ago
Incentivized review

Wonderful black mascara!

I have very thin and light eye lashes. Infact to look at them they don't exist. Straight Up is the first mascara that hasn't made my eyes itch. It applies easily and stays until I remove it. It does require a little effort to remove but I am fine with that because it stays all day. Love my new mascara!

Customer review from RMS Beauty

Marcia O.
10 days ago
Incentivized review

Your Going To Love This Mascara

Best mascara I have used. Will not smear. I love the scent. It reminds me of the earthy floral scent in my organic garden.

Customer review from RMS Beauty

Anna D.
12 days ago
Incentivized review

Amazing mascara

If there is one product I particularly love from RMS is the mascara. Easy to apply, a couple of coats are enough to give fullness to the lashes and a nice touch to the eyes. I love the fact that I can easily remove it with soap and water no film residue. It is an excellent product!

Customer review from RMS Beauty

Cynthia J.
12 days ago
Incentivized review

Glamorous Lashes!

Wow, hands down a must-buy product!! Enhance your lashes to the next level of glamor, wearing this volumizing mascara!

Customer review from RMS Beauty

Emily K.
17 days ago

Great all around mascara

I really like this mascara it applies well and is easy to remove. During application I apply the mascara to my lashes then use the wand to hold my lashes up until the mascara sets a bit. This helps to give more length to my lashes. I bought a bunch to try it and stock up when it was on sale but when I run out I would pay full price if needed

Customer review from RMS Beauty

Lee P.
19 days ago
Incentivized review

Apply, CURL, apply again!

I was hesitant to try this bc it’s black and I thought it would be too harsh as I typically wear brown. My first RMS mascara came with a kit and it sat unused in my drawer for at least a month. But! After trying it, I ended up ordering 4 tubes when it was added to the secret stash sale. Rose-Marie suggested (in a video somewhere) to put the mascara on first and THEN curl with a curler and reapply. I tried that and it works so well. I also tried it with my previous mascara (pink tube/green lid) and it did not give the same effect. So now I’m hooked and I LOVE that it’s made of clean ingredients. Also, the color black looks fine-I don’t miss brown tbh.

Customer review from RMS Beauty