Straight Up Volumizing Peptide Mascara

4.4 (1,029)
$29.00
Size:Standard
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 16917999
Straight Up Volumizing Peptide Mascara in HD Black (the ultimate black) is a smudge-free mascara that delivers 12 hours of full lift and volume.
  • Product Features

    • WHAT IT IS:
    • A mascara made in the USA
    • WHAT IT DOES:
    • Helps strengthen, revitalize and thicken lashes; smudge free, flake free and long wearing; plush brush lays on the drama
    • INGREDIENT HIGHLIGHTS:
    • Pro peptide helps strengthen, redensify and nourish for healthier-looking, fortified lashes
    • Tri-locking system delivers smudge-free, flake-free wear
    • HOW TO USE:
    • For wide-awake eyes, hold brush horizontally to coat each lash
    • For more volume, apply additional coats
    • Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately)
    • CONSCIOUS INGREDIENTS: This product is formulated in adherence to the Conscious Ingredients List
    • PACKAGED WITH CARE: Both the primary and secondary packaging of this product meets at least one of the Packaged with Care requirements
    • CRUELTY FREE: This product has not been tested on animals in any form or at any stage of development, production, or supply chain
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

1,029 star ratings, 1,028 reviews

Write a Review
69.7% of reviews have 5 stars
717
12.0% of reviews have 4 stars
123
8.6% of reviews have 3 stars
88
4.6% of reviews have 2 stars
47
5.2% of reviews have 1 star
54

23 customer images

1,028 reviews
External reviewer
3 days ago
Incentivized review

Simple to apply

I like how this mascara is healthy for my eyelashes. As someone who has extremely sensitive eyes, this mascara is both bold and beautiful without being irritating. I’m willing to put up with some small clumps to not have miserable eyes.

Customer review from RMS Beauty

cheryl m.
3 days ago
Incentivized review

NOT AS EXPECTED BUT I WISH IT WAS

HONESTLY, IT'S OK. NOT A HUGE FAN OF THE BRUSH AND I DON'T THINK THE COLOR DISTRIBUTES WELL. I AM A BIG MASCARA USER AND HAVE TRIED ALL BRANDS. I WANTED TO LOVE THIS ONE BUT. . . . . . . . . . . . . . . . . . .

Customer review from RMS Beauty

Jen B.
4 days ago
Incentivized review

Awesome formula, Difficult Application

I really love the formula of this mascara. It doesn't flake, it's natural but still makes an impact and it has a great consistency with no smell. What I don't love is the brush, which is super chunky (presumably to fulfill the "volume" portion of the name). I find it really hard to apply to my eyes which such a thick brush and I tend to get the mascara on my lids. I would love to try something with a thinner brush. If you have shakey hands or small eyes maybe proceed with caution!

Customer review from RMS Beauty

Meighan R.
5 days ago
Incentivized review

Like this mascara and it

Like this mascara and it doesn’t clump and smudge.

Customer review from RMS Beauty

Dian M.
5 days ago
Incentivized review

Easy on… Easy off!

I like using this mascara. It goes on easily and the tilted head makes it simple to get into every nook and cranny of your eyelashes. Even though it covered beautifully, at the end of the night it was easy to remove with my RMS cleansers. I'm happy to have found another winner from RMS Beauty!

Customer review from RMS Beauty

Susan C.
5 days ago
Incentivized review

Does not clump, stays on

Does not clump, stays on without smearing and washes off easily. Excellent!

Customer review from RMS Beauty

Anahi
8 days ago

One of my favorites

Only mascara I’ll wear. Most mascaras make me tear up, this one doesn’t. It’s comfortable to wear, glides on, looks lovely, doesn’t clump.

Customer review from RMS Beauty

Hanna H.
9 days ago
Incentivized review

Obsessed! 🤩

Love the texture! Only clean mascara I’ve tried that doesn’t flake!🤩 love love love!

Customer review from RMS Beauty