Straight Up Volumizing Peptide Mascara

4.4 (979)
$29.00
Size:Standard
Offers & perks
Free gift with purchase
See offer details
Women Founded
See offer details

Product details

Web ID: 16917999
Straight Up Volumizing Peptide Mascara in HD Black (the ultimate black) is a smudge-free mascara that delivers 12 hours of full lift and volume.

  • Product Features

    • WHAT IT IS:
    • A mascara made in the USA
    • WHAT IT DOES:
    • Helps strengthen, revitalize and thicken lashes; smudge free, flake free and long wearing; plush brush lays on the drama
    • INGREDIENT HIGHLIGHTS:
    • Pro peptide helps strengthen, redensify and nourish for healthier-looking, fortified lashes
    • Tri-locking system delivers smudge-free, flake-free wear
    • HOW TO USE:
    • For wide-awake eyes, hold brush horizontally to coat each lash
    • For more volume, apply additional coats
    • Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately)
    • CONSCIOUS INGREDIENTS: This product is formulated in adherence to the Conscious Ingredients List
    • PACKAGED WITH CARE: Both the primary and secondary packaging of this product meets at least one of the Packaged with Care requirements
    • CRUELTY FREE: This product has not been tested on animals in any form or at any stage of development, production, or supply chain
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

979 star ratings, 978 reviews

Write a Review
69.6% of reviews have 5 stars
681
11.7% of reviews have 4 stars
115
8.7% of reviews have 3 stars
85
4.6% of reviews have 2 stars
45
5.4% of reviews have 1 star
53

22 customer images

978 reviews
Wendy N.
5 days ago
Incentivized review

Great Mascara

I got the travel size to see if I would like this mascara, I love it!! My lashes stand out with only 2 coats and lasts all day without smudging!! This will be my go too from now on!! Thanks!

Customer review from RMS Beauty

Joan B.
7 days ago
Incentivized review

Love it as I have

Love it as I have sensitive eyes My lashes no longer stick together and my eyes are not irritated from mascara. will be making this my only mascara.

Customer review from RMS Beauty

Kisha V.
7 days ago
Incentivized review

more natural and toned down lashes

I wanted more thickness and length, so I use it as a first coat then layer on great lash mascara for more drama

  • Photo from Kisha V.

Customer review from RMS Beauty

Stephanie C.
13 days ago

honest opinion

This is truly “the one”. I needed a clean mascara that wouldn’t irritate my sensitive eyes. This is it! It applies beautifully, and lasts without flaking. It does create a bit of smudge under my eyes after a few hours, but that wipes away with a quick tissue or swipe of my finger. It’s to be expected for a clean product. Other than that, the lift and dimension really do last all day. I do notice it needs to be replaced about every 6 months, as the formula gets kind of drier and takes more swipes to apply. Keep in mind if you’re looking to invest.

Customer review from RMS Beauty

Cecilia M.
14 days ago
Incentivized review

A Great Daily Mascara!

Volumizes well, and does not damage my sensitive lashes in the process! Lasts all day and the lift stays intact too! It's buildable, so if you want a darker look on the eye, it's easy to build onto the base coat

Customer review from RMS Beauty

Renee L.
15 days ago
Incentivized review

Great Mascara

This mascara does not flak and stays on well!! Removes easily with Rose Marie’s makeup remover also!

Customer review from RMS Beauty

Tasha R.
16 days ago

A real Eye Opener

I am very impressed with this mascara, dramatic results in just one coat. I also appreciate how effortlessly it washes off—easier on the lashes. So glad I tried it, highly recommend!

Customer review from RMS Beauty

Kelly C.
21 days ago
Incentivized review

Fine mascara

This is a fine mascara. It does stay a little lifted, but I didn't see a great deal of added volume. It does provide a lot of definition.

Customer review from RMS Beauty