Straight Up Volumizing Peptide Mascara

4.4 (1,010)
$29.00
Size:Standard
Offers & perks
Free gift with purchase
See offer details
Women Founded
See offer details

Product details

Web ID: 16917999
Straight Up Volumizing Peptide Mascara in HD Black (the ultimate black) is a smudge-free mascara that delivers 12 hours of full lift and volume.

  • Product Features

    • WHAT IT IS:
    • A mascara made in the USA
    • WHAT IT DOES:
    • Helps strengthen, revitalize and thicken lashes; smudge free, flake free and long wearing; plush brush lays on the drama
    • INGREDIENT HIGHLIGHTS:
    • Pro peptide helps strengthen, redensify and nourish for healthier-looking, fortified lashes
    • Tri-locking system delivers smudge-free, flake-free wear
    • HOW TO USE:
    • For wide-awake eyes, hold brush horizontally to coat each lash
    • For more volume, apply additional coats
    • Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately)
    • CONSCIOUS INGREDIENTS: This product is formulated in adherence to the Conscious Ingredients List
    • PACKAGED WITH CARE: Both the primary and secondary packaging of this product meets at least one of the Packaged with Care requirements
    • CRUELTY FREE: This product has not been tested on animals in any form or at any stage of development, production, or supply chain
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

1,010 star ratings, 1,009 reviews

Write a Review
69.7% of reviews have 5 stars
704
11.8% of reviews have 4 stars
119
8.6% of reviews have 3 stars
87
4.7% of reviews have 2 stars
47
5.2% of reviews have 1 star
53

22 customer images

1,009 reviews
Julia
4 days ago
Incentivized review

Will repurchase, for sure

Love it. Goes on smoothly with coverage that looks very natural (not clumpy at all).

Customer review from RMS Beauty

Hilary D.
5 days ago
Incentivized review

Great brush

I love the brush as it really separates my lashes but the formula seems to dry out more quickly than others hence the star removal

Customer review from RMS Beauty

External reviewer
6 days ago
Incentivized review

Non clumping

Love this mascara. It's not clumping or messy. I love giving it for gifts. Every girl loves a wonderfulascara!

Customer review from RMS Beauty

Mary Z.
7 days ago
Incentivized review

A very nice mascara that

A very nice mascara that doesn’t irritate my eyes. Natural looking and doesn’t clump.

Customer review from RMS Beauty

julie j.
8 days ago
Incentivized review

Best Mascara ever. This mascara

Best Mascara ever. This mascara makes my eyes pop because my lashes are perfectly painted.

Customer review from RMS Beauty

Lesley M.
8 days ago
Incentivized review

Good mascara

Looks good though a bit of a strange smell, which you don’t notice after it’s on. Have bought it this on repeat so do recommend, but it’s not a lengthening mascara and I could really use a bit more of that!

Customer review from RMS Beauty

External reviewer
8 days ago

Amazing! Even for my hooded eyes and oily lids!

I’ve been using rms since they started, and only rms for over a decade-except for mascara. Didn’t really wear it and then thought I had to wear waterproof because of the hooded and oily situation. Then more recently when I discovered tubing mascara I thought that was the answer. I finally decided to try rms mascara and it is phenomenal. I wore for over half a day and it was still looking great. But it’s not just “ long-lasting” it is as gorgeous and easy to use as the rest of the rms line. It really is the most beautiful mascara I’ve ever used, and the best ingredients, too. Thanks again, rms♥️

Customer review from RMS Beauty

Mary S.
11 days ago

Clumpy

I love the color but the product itself is very clumpy. I will keep it as a back up.

Customer review from RMS Beauty