Conscious ingredients
Products must be free of certain chemicals, like parabens, sulfates, phthalates,silicones, mineral oils, and petroleum. Additional restrictions apply to ingredients like microbeads, palm oil, and zinc oxide.
Cruelty-free
Products must not have been tested on animals in any form or at any stage of development, production or supply chain.
Vegan
Ingredients may not be derived from animals or any animal by-products.
Packaged with care
Packaging must meet at least one of the following criteria: reusable or refillable, made of 50%+ recycled content (20% for glass) or FSC-certified materials or be bio-based.
Brands we love
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SDD=BOPS=Hair CareMakeupSkin CareFace MakeupLip MakeupMoisturizersSerum & TreatmentsShampoo & ConditionerAVYACOOLADrybarRMS BeautyTarte10.0|20.020.0|30.030.0|40.040.0|50.0TravelValueConscious IngredientsCruelty FreePackaged with CareVeganChemical SunscreenConscious BeautyAHA/Glycolic AcidAHA/Lactic AcidAntioxidantsBeeswaxBHA/Salicylic AcidBiotinCeramideCharcoalClayCoconut OilCollagenCruelty FreeHyaluronic AcidHydroquinoneMineralNatural BeautyOrganicPeptidesRetinoid/RetinolSPFVitamin AVitamin CVitamin EFragrance FreeGluten FreeHypo-allergenicMindfully MadeMineral Oil FreeOil FreeParaben FreePetroleum FreePhthalate FreeReef-SafeSilicone FreeSulfate FreeWaterproofAnti AgingDry SkinFirm & LiftHydrationOily SkinRednessWrinklesBrownMultiPinkPurpleRedTan/Beige5 stars4 stars & up3 stars & upGift with PurchaseYesLip Balms & TreatmentsLip GlossLip LinerLip PlumpersLipstick