50 inch X90J HDR 4K UHD Smart Google TV - XR50X90J

4.5 (714)
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Product details

Web ID: 15747615
Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
  • Product Features

    • 4K UHD 3840 x 2160 LED Panel
    • HDR10, HLG, Dolby Vision Compatibility
    • XR Motion Clarity Technology
    • Imported
  • Shipping & Returns

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    • Item is not eligible for in-store returns
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Ratings & Reviews

4.5/5

714 star ratings & reviews

Write a Review
70.9% of reviews have 5 stars
506
16.2% of reviews have 4 stars
116
5.5% of reviews have 3 stars
39
3.5% of reviews have 2 stars
25
3.9% of reviews have 1 star
28

62 customer images

714 reviews
Bob9876
1 month ago

Good quality, but stop working after 4 years.

Everything was fine until I got a bright black screen after 4 years. I still can hear sound but the picture just fade away one day. To bad. I loved the colors on that TV.

  • Photo from Bob9876

Customer review from sony.com

Response from sony.com

Sony North America Customer Support1 month ago

Thank you for sharing your feedback, Bob9876.\n\nWe are truly sorry to hear about the issue you encountered with the display of your xr-55x90j\n after four years. It is disappointing when a product you love experiences a technical failure, and we certainly understand your frustration, especially since you enjoyed the fantastic color quality powered by our Cognitive Processor XR™.\n\nWhile we are glad to know the audio continues to work, a "bright black screen" with no picture often indicates a hardware issue with the backlight or panel. We want to help you explore any available options.\n\nPlease reach out to our dedicated Sony Support team so they can troubleshoot this issue with you and discuss potential service or repair paths. You can find their contact information on the official Sony support website.\n\nThank you again for being a Sony customer.\n\nBest regards, Gus, Sony Social Media Team

PtripleM
1 month ago

Perfect

Fantastic product. 120hz refresh rate for gaming is mint

Recommends this product

Customer review from sony.com

Destroyer_Rick
5 months ago
from Southern California

Real-World Review: Sony Bravia XR X90J

Real-World Review: Sony Bravia XR X90J + PlayStation 5 By Rick Contreras | Gamer Dad | Musician | Long-Term User When I bought the Sony Bravia X90J and paired it with my PlayStation 5, I didn’t just want a good picture—I wanted a true next-gen experience. I wanted something that felt like the future. At first, it wasn’t quite that. It was solid, sure—but not game-changing. Over the last couple of years though, with updates and firmware rollouts, the experience has matured into something seriously impressive. ⸻ The Sony Bravia X90J – Starts Good, Grows Great Out of the box, the X90J gave me what I expected from a Sony mid-tier flagship: a clean, sharp 4K picture, solid HDR, and that rich Sony color palette. The blacks weren’t OLED-level, but with full-array local dimming, the contrast still popped, especially in dark game scenes or cinematic sequences. Where it really started to shine was after a few software updates. Sony added better motion handling, improved the VRR (Variable Refresh Rate) support, and tightened the latency. Suddenly, this wasn’t just a “good” TV—it became a legit gaming display. For PS5 titles like Spider-Man: Miles Morales, Ratchet & Clank: Rift Apart, or Horizon Forbidden West, the visuals feel immersive, fluid, and deep. The Google TV interface has gotten more stable too. It was a little clunky at launch, but now it’s fast, intuitive, and packed with content. You can tell Sony put effort into long-term support. Standouts: • Excellent 4K HDR with Dolby Vision • HDMI 2.1 with 4K 120Hz, VRR, ALLM • Smart features that actually feel useful • Color accuracy and contrast above average for the price • Built for PS5 (it even auto-calibrates settings) Minor Downsides: • Limited viewing angles (this is a VA panel) • Only two HDMI 2.1 ports • Internal speakers are serviceable but lack real punch—definitely add a soundbar ⸻ The PlayStation 5 – Finally Growing Into Itself When I got the PS5, it was fast, quiet, and futuristic—but a little light on content. Now, a few years in, it’s grown into its power. With massive titles and updated system software, it feels like a full platform. Games load lightning fast thanks to the SSD, and the DualSense controller is still one of the most immersive features ever added to a console. The adaptive triggers and haptic feedback turn average games into visceral experiences. And when paired with the Bravia X90J? It’s like they’re speaking the same language. The “Perfect for PS5” branding isn’t just marketing—there are real perks, like automatic tone mapping and low-latency modes that kick in when the PS5 detects the Bravia. What Works: • Instant load times and buttery performance • Graphical fidelity that really shows off in 4K HDR • DualSense controller is next-level • Game library is finally stacked: exclusives like Demon’s Souls, Returnal, Final Fantasy XVI, and more • Constant system improvements and new features like Discord integration and VRR support What Could Be Better: • Storage fills fast, especially with 100GB+ games • Some AAA titles still locked at 30fps without VRR support • The UI, while sleek, still needs small quality-of-life tweaks ⸻ The Combo Verdict: Worth It If you’re looking for a full entertainment setup that handles both cinematic content and high-performance gaming, the Sony Bravia X90J and PS5 are a killer combo. They weren’t perfect at launch, but Sony has been doing the long game right. Between system updates, firmware improvements, and expanded game libraries, the setup has only gotten better with time. Together, they feel cohesive—like two pieces of a larger vision. Final Rating: 9/10 The Verdict: Futureproof, immersive, and finally delivering on the promise of next-gen. If you already have both, you’re in the sweet spot. If you’re thinking of buying in, you won’t regret it.

Recommends this product

  • Photo from Destroyer_Rick
  • Photo from Destroyer_Rick
  • Photo from Destroyer_Rick

Customer review from sony.com

Response from sony.com

Sony North America Customer Support5 months ago

Hi Destroyer_Rick, we are incredibly pleased to hear such a comprehensive and insightful real-world review of the Sony BRAVIA X90J. We're glad you appreciate its strong performance in 4K, HDR, color and that software updates have improved its gaming capabilities. Your thoughts on the Google TV interface's stability and user experience are invaluable to us. It's great to know that our "Perfect for PS5" branding reflects real benefits, enhancing the connection between the console and your BRAVIA TV. Thank you for your valuable insights, your long-term dedication to our products and for sharing your 9/10 rating. Your experience helps reinforce our dedication to innovation. Thanks for choosing Sony! Sincerely, Stephanie

Donutmom
8 months ago

Very interesting sounding

I have not yet bought this product, but am interested in purchasing it.

Customer review from sony.com

Response from sony.com

Sony North America Customer Support8 months ago

Hi Donutmom, We're glad that you are interested with the Sony 50 inch X90J 4K LED TV. Everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR. Feel the intensity of the sun and experience all the stars of the night sky with Full Array LED and XR Contrast Booster 5. With outstanding picture quality, a flush bezel design, and HDMI 2.1 for next-gen gaming, the X90J 4K HDR LED TV is ready for everything. I hope you find this information to be helpful, and thanks again for considering Sony! Regards, -Craig

Lowrider666
9 months ago

I love everything about it picture quality ect

I bought it about 2 years ago still fantastic an picture quality outstanding

Recommends this product

Customer review from sony.com

PHILIP4950
10 months ago

Great TV

Hi I'm really pleased with the X90J. Great picture quality and decent sound. I had a problem with my first TV And Sony dealt with the problem very efficiently. Would recommend

Recommends this product

Customer review from sony.com

BecHDTV
10 months ago
from Erie, CO

SONY HD smart TV X90J - LOVE IT !

I bought this excellent HD smart TV about 3 years ago & have never had a single problem with it. Excellent colors, clarity, features & built in sound system. System setup & settings are easy to understand & adjust. Wall Mounted it & enjoy it from the living room & when cooking in the kitchen. It’s has an easy to use SW interface for internet & works well when using with my HP laptop or my Apple iPhone. I have only had SONY HD TVs for the last 30 years & will continue that loyalty. Thank you !

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support10 months ago

Hi BecHDTV, great! We're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl

Riche hy
10 months ago

Great led for the price

Couldn't afford oled but a great led ffor the price

Recommends this product

Customer review from sony.com