Curl-Defining Gel, 6.7 oz.

3.6 (91)
$40.00
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Product details

Web ID: 12626045
Virtue Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz and hold the curls you have, as well as the ones you never knew existed. Loaded with Alpha Keratin 60ku, as well as heat, color and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to help keep curls healthy today, tomorrow and beyond. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

  • Product Features

    • WHAT IT IS:
    • A velvety cream for types 2-4 curly hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Transforms into a gel-like texture in your palms; glides through hair without stiffness or stickiness; shapes, holds and hydrates
    • INGREDIENT HIGHLIGHTS:
    • Shea butter ester hydrates curls without weighing them down; Selaginella lepidophylla extract (Rose of Jericho) is an active that attracts moisture to bring curls back to life; chia and flaxseed polysaccharides enhance curl formation and hold
    • HOW TO USE:
    • Apply in sections for high definition or all over in a scrunching motion for light hold
    • Style as usual
    • RESULTS:
    • 8 out of 10 women immediately felt their hair was healthier and shinier and their curls were more manageable*
    • After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized and not weighed down*
    • After one week of use, 8 out of 10 women felt that their curls looked natural, well-defined and not brittle*
    • *Based on a consumer perception study with 66 women who used the Curl-Defining Gel for 1 week (7 uses)
    • USE WITH:
    • Curl Shampoo
    • Curl Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

Here's what customers think
  • The product provides good curl definition and hold for some users, with a light, non-sticky formula and pleasant scent.
  • However, it may be too heavy or drying for others, leaving hair feeling greasy or crunchy.
  • Results can be inconsistent, so customers recommend experimenting with application and using the gel with other products from the same brand for best results.
AI-generated summary from 90 customers reviews.
3.6/5

91 star ratings, 90 reviews

Write a Review
45.1% of reviews have 5 stars
41
14.3% of reviews have 4 stars
13
12.1% of reviews have 3 stars
11
11.0% of reviews have 2 stars
10
17.6% of reviews have 1 star
16
90 reviews
Bingamoon
3 months ago
Incentivized review

Simply Works

It give your hair volume, control and easy styling without being greasy, and or feel heavy on your hair. You can comb through your hair with your fingers for easy styling after applying this product.

Recommends this product

Customer review from bloomingdales.com

External reviewer
7 months ago

not for textured curly hair

this is not a gel more like a cream with very little hold for textured tightly coily hair

Customer review from bluemercury.com

Jennifer G.
1 year ago

A little crunchy

It's a little crunchy once it dries, but it holds the curl nicely.

Customer review from VIRTUE

Tina H.
2 years ago

Love this Gel!

This gel really, really helps my fine hair. Adds manageability and volume!

Customer review from VIRTUE

Christina C.
2 years ago

My new favorite!

I have been getting so many compliments on my girls since using the curl line of virtue! My hair is so healthy, beautiful bouncy curls! I love it!!

Customer review from VIRTUE

Carol C.
2 years ago

Curl Definjng Gel

I got a little messy look with product and difusser. Such good ingredients in gel I use as styling product with a brush too. Light scent is refreshing.

Customer review from VIRTUE

Debra M.
2 years ago

Disappointed…..

I was surprised this “gel” is actually a cream. Why not call it that? I had the same problems with this product as other curly hair creams I tried in the past. The hold is too weak, & my hair came out frizzy though I rarely have frizz. I much prefer true gels. Overall I am not happy with the results especially for the price.

Customer review from VIRTUE

stacey w.
2 years ago

Almost perfect!

Love the definition it gives on the curls. Fragrance is a little overpowering for me but I am a little sensitive.

Customer review from VIRTUE