Do It All Radiant Concealer

4.4 (1,950)
$25.50 (15% off) with code: VIP$30.00
Size:NO SIZE

Offers & perks

Free gift with purchase
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Women Founded
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Product details

Web ID: 21570450

IT Cosmetics Do It All Radiant Concealer is the only clinically tested four-in-one serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture and radiance for all-day wear that won't settle into lines.

  • Product Features

    • WHAT IT IS:
    • A creaseless concealer formula that's also a plumping multivitamin serum
    • WHAT IT DOES:
    • Delivers glowy medium coverage and a radiant finish; provides up to 16-hour wear and 24-hour hydration
    • INGREDIENT HIGHLIGHTS:
    • Soft-focus powders smooth away skin concerns; amino acid-coated pigments offer ease of blending to help ensure no creasing or settling into fine lines; hyaluronic acid, niacinamide and vitamins B5 and E help improve skin hydration, texture and radiance
    • HOW TO USE:
    • On first use, twist and click for 1 minute to allow the formula to disperse
    • Use 1 click of product for targeted application or to spot conceal
    • Use 3 clicks of product for all-over face application
    • RESULTS:
    • The only clinically tested serum concealer*
    • Hydrates dry skin**
    • *Plumps and brightens based on expert grading after 8 weeks of daily use
    • **Hydration based on 24-hour results
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

1,950 star ratings, 1,923 reviews

Write a Review
57.8% of reviews have 5 stars
1127
28.8% of reviews have 4 stars
562
10.2% of reviews have 3 stars
198
2.4% of reviews have 2 stars
47
0.8% of reviews have 1 star
16
1,923 reviews
6 days ago
Incentivized review

Very mature friendly excellent product

Coverage is full. Finish is radiant. Not much of a scent. Packaging is cute and product definitely blends good and is buildable. Overall excellent quality for price.

Customer review from influenster.com

8 days ago
from Virginia

Felt nice , just the wrong color for my skin

To dark and color looked orange to me, kind of like our President lol

Recommends this product

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS4 days ago

Hello there! Thank you for your feedback regarding the Do It All Concealer. IT is great to hear that it feels nice on your skin. We are sorry to hear that the shade was too dark and looked orange. We understand how important it is to find the correct shade. We would love to recommend you use our Try It On tool which will allow you to upload a selfie and virtually apply any shade of makeup available on our website, itcosmetics.com, to see how IT will appear when worn. Please use this link https://tinyurl.com/25vadnbq to access the Try It On tool. We hope you find the perfect shade!

12 days ago
Incentivized review

My new makeup staple

Used this as a base before my foundation and I loved the coverage!! It left such a nice finish on my skin I love it. I like how sensitive it is to the skin, it didn’t have a scent or anything!! The package is amazing because the product doesn’t just spit out!

  • Photo from chenaim1_2485

Customer review from influenster.com

20 days ago
from Conroe, TX
Incentivized review

Beautiful Coverage

I really like Iike this product. It is very light and breathable. A little goes along way and the coverage is excellent. I would definitely recommend this. The only thing I dont care for is it can get kinda messy with the lid after uses. Other than that, amazing

Recommends this product

Customer review from itcosmetics.com

26 days ago
Incentivized review

Works great

I love this concealer and it’s not dry or cakey and it works perfect on my skin

Customer review from itcosmetics.com

28 days ago
from Stonewall, TX

Love the lightness

I absolutely loved how light this felt on my skin, all while providing excellent coverage.

Recommends this product

Customer review from itcosmetics.com

29 days ago

Light and airy

One of the best concealers I’ve ever used

1 month ago
Incentivized review

My fave base product!

This is the perfect concealer! Dare I say the best face makeup product I’ve ever used?! This concealer is so good that I usually use it on my entire face. I don’t find the coverage to be too heavy, and while this is marketed as a radiant product, my combo skin (leaning towards the more oily side) stays perfectly matte throughout the day. It doesn’t settle in all the dry or maturing spots on my face, and it is so easy to blend out, leaving me to look effortlessly polished without trying too hard. The color has proven to be a perfect match, working just as well both in the Summer when I have a bit more color to my skin, and in the cooler months when my coloring is more fair. The only gripe I have is the packaging is not my favorite. The twist mechanism releases way too much product at once (a very little goes a long way with this!), therefore it leads to quite the mess and a waste of a lot of product.

  • Photo from karlab127_6329
  • Photo from karlab127_6329

Customer review from influenster.com