Forming Cream, 3-oz., from PUREBEAUTY Salon & Spa

4.2 (183)
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Product details

Web ID: 5496661

Medium hold with medium shine. Easy to use styling cream works well for all hair types. Provides hold, excellent pliability, and a natural shine.

  • Product Features

    • How to use:
    • Work a small amount evenly through damp or dry hair and style as desired
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • PURE BEAUTY merchandise may be returned with original receipt or packing slip within 30 days of purchase in unopened and resalable condition
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.2/5

183 star ratings & reviews

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183 reviews
14 days ago

So great

American crew . Forming cream is good. Hod strength a long time. Packaging, texture, scent, Vaslui for money is perfect. Everything is amazing

Customer review from influenster.com

2 months ago

Perfect for short hair

This product is honestly the best when I have my hair short. I have this and a few others of this brand, I use it so does my husband. Has anyone else tried this and love it too? I need to buy more.

Customer review from influenster.com

2 months ago

A reliable styling cream that gives natural hold,

American Crew Forming Cream is a classic go-to for effortless, everyday styling. It gives a natural-looking hold with just the right amount of shine, making your hair look healthy and well-groomed without feeling stiff. Easy to work with and great for all hair types — it’s like a reliable friend in your grooming routine. Simple, effective, and always on point.

  • Photo from mesakia_386

Customer review from influenster.com

4 months ago

Great Product

I’ve been using this product for about 10 years it’s by far the Best Hair Product available. This is a new and improved version of it. High Hold/High Shine is exactly on the mark.

Recommends this product

Customer review from americancrew

5 months ago

Great texture

Been using this for my 2 year old and it really helps to style his hair right after he wakes up! It also lasts through the day. Great texture and smells good

  • Photo from renatak7_917

Customer review from influenster.com

11 months ago

CLASSIC

FAVORITE hair dressing!! Got thin hair,side part. Holds awesome washes out easy combs good great shine. Used ACrew since 1994. Please dont stop with the Grooming Cream.

Recommends this product

  • Photo from House of Bolton

Customer review from americancrew

1 year ago

Love

This product has an amazing scent! The texture is great! The packaging is cute and practical! It absorbs beautifully into hair! And the ingredients are amazing!

  • Photo from hudsonm2

Customer review from influenster.com

1 year ago

Avoid!

It’s like putting lard in your hair. Heinous smell, unpleasant texture. Makes your hair greasy/sticky and doesn’t hold anything. Awful product.

Customer review from americancrew

Response from americancrew

Customer Service1 year ago

Thank you for taking the time to share your review and provide feedback. We value all customer opinions, including those that may be negative, as they help us identify areas for improvement and make necessary adjustments.We are committed to continuous improvement, and your input helps us in that process. If there's anything else you would like to share or discuss, please don't hesitate to reach out. For any assistance questions or concerns feel free to initiate a LiveChat conversation with us at AmericanCrew.com or email us at contact@americancrew.com. You can also contact us at 1-866-646-5330, our Customer Care team is available 5 days a week, Monday to Friday, 10AM - 7PM EST