Forming Cream, 3-oz., from PUREBEAUTY Salon & Spa

  • American Crew - Forming Cream, 3-oz.
American Crew - Forming Cream, 3-oz.

Forming Cream, 3-oz., from PUREBEAUTY Salon & Spa

Sorry, this item is currently unavailable.

Medium hold with medium shine. Easy to use styling cream works well for all hair types. Provides hold, excellent pliability, and a natural shine.

  • How to use:
  • Work a small amount evenly through damp or dry hair and style as desired

Web ID: 5496661

Customer reviews

169 Reviews
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User Images
    Nov 03, 2023
    Smells bad but great hold

    Just bought this at store, love the hold but the smell is horrible, any scented versions?

    Customer review from americancrew
    Sep 09, 2023
    Why did you change this?!

    Formula changed and is now greasy mess. Threw it away.

    Customer review from americancrew
    Big Fella
    Sep 04, 2023
    Great Product

    I have been using this product for over a year. Best results are when you apply wet , style as desired. Excellent results. Highly recommended

    Customer review from americancrew
    X Scooby X
    Sep 02, 2023
    Old product

    AC sent old product - it had hardened into the deep yellow wax. Customer Service did reply and promptly shipped a replacement...which was also old product. AC needs quality control.

    Customer review from americancrew
    Aug 23, 2023
    Easy to apply on hair.

    This cream helps hairs be formed like the way we want and SUPER EASY to apply on hair. After making hair to be dry, put a tiny cream to areas need to be formed. Its smelling is like milk and honey. I'd suggest this product for my friends next time. GREAT!

    Customer review from
    Jul 25, 2023
    Forming Cream is my Main Squeeze

    It's my go to hair product for every day use...I have thick, long, dark hair and it holds up well

    Customer review from americancrew
    Jul 06, 2023
    Granddaughter says I'm pretty.

    I have been looking for a product that would hold my style all day without being oily and to stiff. My barber introduced me to this American Crew Forming Cream and I love it. Plus, it has a nice clean scent. I won't be without it and highly recommend you give it a try.

    Customer review from americancrew
    Jul 02, 2023
    Stop changing the formula!

    I have thick coarse Asian hair and this was only product that worked. Since I started using the grooming cream 10 years ago, they've changed the formula twice, each time worse than the last. The latest formula is just awful. The hold is not as strong, my hair loses shape through out the day. If I knew American Crew was going to constantly change the product, I would have stock piled it... it was so good. Now I'm looking else where for a better product.

    Customer review from americancrew
    Response from americancrew
    Jul 12, 2023