Forming Cream, 3-oz., from PUREBEAUTY Salon & Spa

4.2 (185)
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Product details

Web ID: 5496661
Medium hold with medium shine. Easy to use styling cream works well for all hair types. Provides hold, excellent pliability, and a natural shine.

  • Product Features

    • How to use:
    • Work a small amount evenly through damp or dry hair and style as desired

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • PURE BEAUTY merchandise may be returned with original receipt or packing slip within 30 days of purchase in unopened and resalable condition
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.2/5

185 star ratings & reviews

Write a Review
61.6% of reviews have 5 stars
114
21.6% of reviews have 4 stars
40
4.3% of reviews have 3 stars
8
2.2% of reviews have 2 stars
4
10.3% of reviews have 1 star
19

15 customer images

185 reviews
amandag429_9929
30 days ago

This won’t last long

You neee this! This makes my hair feel so good! I absolutely need this in my life bc it smells so good! I love how big the container is and what a good value for my money. There’s no flakey spots anywhere . And the smell is just amazing

  • Photo from amandag429_9929

Customer review from influenster.com

anglen_5588
4 months ago

So great

American crew . Forming cream is good. Hod strength a long time. Packaging, texture, scent, Vaslui for money is perfect. Everything is amazing

Customer review from influenster.com

cassies226_6726
5 months ago

Perfect for short hair

This product is honestly the best when I have my hair short. I have this and a few others of this brand, I use it so does my husband. Has anyone else tried this and love it too? I need to buy more.

Customer review from influenster.com

mesakia_386
6 months ago

A reliable styling cream that gives natural hold,

American Crew Forming Cream is a classic go-to for effortless, everyday styling. It gives a natural-looking hold with just the right amount of shine, making your hair look healthy and well-groomed without feeling stiff. Easy to work with and great for all hair types — it’s like a reliable friend in your grooming routine. Simple, effective, and always on point.

  • Photo from mesakia_386

Customer review from influenster.com

Mr Calipi
8 months ago
from Rochester NY

Great Product

I’ve been using this product for about 10 years it’s by far the Best Hair Product available. This is a new and improved version of it. High Hold/High Shine is exactly on the mark.

Recommends this product

Customer review from americancrew

renatak7_917
9 months ago

Great texture

Been using this for my 2 year old and it really helps to style his hair right after he wakes up! It also lasts through the day. Great texture and smells good

  • Photo from renatak7_917

Customer review from influenster.com

House of Bolton
1 year ago
from Indianapolis,IN

CLASSIC

FAVORITE hair dressing!! Got thin hair,side part. Holds awesome washes out easy combs good great shine. Used ACrew since 1994. Please dont stop with the Grooming Cream.

Recommends this product

  • Photo from House of Bolton

Customer review from americancrew

hudsonm2
1 year ago

Love

This product has an amazing scent! The texture is great! The packaging is cute and practical! It absorbs beautifully into hair! And the ingredients are amazing!

  • Photo from hudsonm2

Customer review from influenster.com