Pomade, 1.75-oz., from PUREBEAUTY Salon & Spa

4.3 (1,005)
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Product details

Web ID: 5496655
Medium hold with high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly hair and provides a modern, flexible alternative to styling gels.
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Ratings & Reviews

4.3/5

1,005 star ratings & reviews

Write a Review
59.6% of reviews have 5 stars
599
25.0% of reviews have 4 stars
251
7.6% of reviews have 3 stars
76
2.0% of reviews have 2 stars
20
5.9% of reviews have 1 star
59

45 customer images

1,005 reviews
anglen_5588
2 months ago

So great

American crew . Forming cream is good. Hod strength a long time. Packaging, texture, scent, Vaslui for money is perfect. Everything is amazing

Customer review from influenster.com

dmytrop4_1366
3 months ago

💪 Strong Hold, Natural Look – American Crew Fiber

American Crew Fiber is my go-to for everyday styling. It gives a strong hold without feeling stiff, and the low shine keeps it looking natural. Perfect for short to medium hair – adds texture, volume, and stays in place all day. Easy to work with, easy to wash out. If you want control without the grease – this is it.

  • Photo from dmytrop4_1366

Customer review from influenster.com

cassies226_6726
3 months ago

Perfect for short hair

This product is honestly the best when I have my hair short. I have this and a few others of this brand, I use it so does my husband. Has anyone else tried this and love it too? I need to buy more.

Customer review from influenster.com

Alex1968
4 months ago
from Ireland

Reformulated Rubbish

Corporate greed ruined one of the best hair products.

Customer review from americancrew

mesakia_386
4 months ago

A reliable styling cream that gives natural hold,

American Crew Forming Cream is a classic go-to for effortless, everyday styling. It gives a natural-looking hold with just the right amount of shine, making your hair look healthy and well-groomed without feeling stiff. Easy to work with and great for all hair types — it’s like a reliable friend in your grooming routine. Simple, effective, and always on point.

  • Photo from mesakia_386

Customer review from influenster.com

joshuac155_1934
4 months ago

Smooth as butter without a greasy look!

Such a great product! I use it almost every day! A strong hold without too much shine and honestly, I would say that I personally love the smell! Strongly recommend this versatile product!

  • Photo from joshuac155_1934

Customer review from influenster.com

adama93_9864
4 months ago

Super versatile and reliable!

American Crew Fiber has been my go-to every time I’m out. The hold is strong but flexible, and the low shine gives a clean, natural look without feeling greasy. The texture is easy to work with, but tricky for my curly hair—it defines without weighing it down. The scent is subtle and clean, and best of all, it’s never damaged my hair. If anything my hair feels better since I started using it.

  • Photo from adama93_9864
  • Photo from adama93_9864
  • Photo from adama93_9864
  • Photo from adama93_9864

Customer review from influenster.com

20yrcustomerlost
4 months ago
from New York New York

Don’t waste your money… they changed the formula

For OVER 20 years. American Crew Fiber the ONLY styling product that I would allow to touch my hair. And I was a free spokesman, always talking up the product. Yes through out those 20 years I would sample other products to ensure if all else fails I would have a backup. Yet I never found a runner up or anything other product that even came close to AC fiber. Then American Crew was acquired by Revlon with in a few years they secretly changed the formula. That said when I say DONT WASTE YOUR MONEY. It’s so infuriating that REVLON destroyed the best fiber out there.

Customer review from americancrew