Anastasia Beverly HillsHydra Prime SPF 50

Name: Hydra Prime SPF 50
Brand: Anastasia Beverly Hills
Price: 48.00 USD
Availability: InStock
Rating: 4.70 (1322 reviews)

4.7 (1,322)

$48.00

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Your SPF's glow-up. A multi-tasking daily SPF 50 that hydrates, primes and helps protect all skin tones. Clinically shown to reduce fine lines, boost moisture and improve texture and tone with a smooth, radiant finish and no white cast. Powered by niacinamide, ectoin and beet root to help defend skin and prep it. Makeup optional!

Product Features
- WHAT IT IS:
- A daily, lightweight, broad-spectrum SPF 50
- WHAT IT DOES:
- Breathable, barrier-strengthening primer and sunscreen forms an antioxidant shield to help protect against environmental stress
- Clinically proven to improve skin tone, hyperpigmentation and texture
- Blurs and smooths the appearance of uneven texture and fine lines
- Preps and primes skin for smooth, perfected makeup application
- Silky texture blends invisibly with no white cast, residue, piling or greasy feeling
- Microbiome friendly by creating a balanced environment for optimal skin health
- Multi-tasking formula boosts moisture levels, refines texture and provides sun protection
- Uplifting citrus scent with fresh, herbaceous undertones
- Can be worn alone for a smooth, radiant look or with makeup for staying power without disruption
- Housed in luxe, travel-ready packaging
- Clinically tested, dermatologist tested and noncomedogenic
- INGREDIENT HIGHLIGHTS:
- Niacinamide helps blur the look of dark spots and refines surface texture
- Ectoin helps strengthen skin's barrier, keeps skin hydrated and defends against environmental stress
- Beet root helps improve the look of skin texture and helps retain moisture
- Bisabolol helps soothe and calm sensitive skin
- Acetyl zingerone helps reduce redness and fine lines
- SKIN TYPES:
- Suitable for all skin types and tones
- HOW TO USE:
- For optimal sun protection, apply liberally 15 minutes before sun exposure
- To prep and prime for makeup application, apply a thin layer over clean skin following your skincare routine
- Blend into skin using fingertips
- Allow the formula to absorb into skin before applying makeup
- Re-apply at least every 2 hours for optimal sun protection benefits
- Pro Tips: Bring down to the neck and decolleté area; use a water-resistant sunscreen if swimming or perspiring
- RESULTS:
- Proven to increase the wear of ABH Impeccable Foundation for up to 16 hours*
- 100% showed up to 57% more moisture instantly*
- 100% saw fine lines and wrinkles visibly soften in 4 weeks*
- 97% showed improvement in moisture levels after 18 hours*
- 81% saw dark spots fade*
- 96% saw no white cast, no greasy feel*
- 90%+ said it layered well under makeup*
- 80%+ saw smoother, more even-toned skin*
- After 18 Hours of Wear:
- 100% agreed the product is easy to blend*
- 100% agreed the product feels more like a moisturizer than an SPF*
- 96% felt it was easier to apply an even coat of foundation after using this primer*
- 96% agreed the primer makes it easier to apply foundation after*
- 96% agreed the product has the perfect amount of grip to lock in makeup*
- 93% agreed this primer keeps their skin hydrated all day*
- 90% agreed their makeup lasted longer with the primer*
- 90% felt their skin tone and texture looked more even after application*
- 90% agreed their makeup looked intact 18 hours after application*
- 87% agreed the primer helps visibly reduce the appearance of sun damage and acne scars*
- *Based on an 8-week independent study with 32 women
- USE WITH:
- Beauty Balm Serum Boosted Skin Tint
- Smooth Blur Bronzer
- Magic Touch Blush Trio
- Clear Brow Gel
- This item cannot be shipped to Hawaii.
Shipping & Returns
- This item qualifies for Free Shipping with minimum purchase! exclusions & details
- California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
- For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.7/5

1,322 star ratings & reviews

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988

242

9 days ago

Heavy SPF, keeps makeup in place

This primer has worked beautifully for my oily skin. I have trouble finding a good SPF that keeps my makeup in place & doesn’t make my skin even more oily & the Hydra Prime for Anastastia has held up very well. There is a slight smell of sunblock, but it isn’t overwhelming. At SPF 50, I would always expect some. The packaging is slim & the product is easily dispersed. I really love combining the primer and sunblock step in one. There are many primer sunblocks that have hit the market as of late, but this has been the best I have tried thus far, that actually provides meaningful SPF. It is smooth and delicious on the skin.