While I'm not crazy about the high premium price for Aramis, I'm willing to pay it at Macy's because I know what I'm getting is the real deal. Shopping online for Aramis (or any other premium men's cologne I imagine) is no longer an option. Too many knock offs and I don't know how to spot them. Besides, Macy's is quick, easy, and reliable to order from. And I even got the gift umbrella shipped to me. All in all, a very fine experience from a fine store for a fine product.