I needed a new rinse-off makeup remover and the Armani girl at Nordstrom recommended this. The price tag was a little steep but I love Armani so I went for it, thinking it was at least a big bottle that would last a long time. Unfortunately I need to use 8-10 pumps to get enough product just to remove my eye makeup; if I want to remove a full face of makeup I generally need to do it in two passes of 10-12 pumps each. So, not cost-effective. It feels nice on my dry skin, as long as I moisturize afterwards, but it won't be a repeat product for me.