Limited-edition subtle brow-enhancing highlights. A new look for a great cause! Get gorgeous brows and give back with Benefit's special-edition magenta 3D BROWtones in luxe rose-gold packaging. As part of Benefit's Bold Is Beautiful charity initiative, 100% of Benefit's proceeds will go to non-profit organizations that empower women and girls. It's the same 12-hour,* water-resistant* brush-on gel that you know and love. With a custom mess-proof brush that applies evenly from root to tip, the magenta shade softly highlights brows and makes your eye color pop!