Current selected color: 7.0 Almond (Medium Brown with Yellow Undertones)
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In stock: Usually ships within 2 business days.

What is it: This water-based, oil-free formula delivers undetectable coverage and a fresh, hydrated glow for the most natural skin-like finish. Buildable formula goes easily from light to medium and is available in wide range of shades for all skin tones. Who is it for: Normal to oily skin types. Anyone who wants a water-based, oil-free foundation with a natural finish. Why it's different: The lightweight, water-based formula sinks into skin, instantly helping to plump, moisturize and boost skin's glow. Sustained hydration keeps skin looking and feeling fresh, and ensures that color stays true all day. The oil-free formula is enhanced with light-reflective optic ingredients to give skin natural luminosity. In addition to weightless, long-wearing coverage and hydration, the formula minimizes the appearance of pores, conceals imperfections, and delivers broad spectrum UV protection. How to Use It: After moisturizing, apply with the Foundation Brush (sold separately) or fingers where needed to even out skin tone and cover imperfections. For complete coverage, dot foundation on nose, forehead, cheeks, and chin and blend out toward the hairline.

Web ID: 393197

Customer reviews

1623 Reviews
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User Images
    Jul 08, 2024
    from United States

    I've used this product many times, but something in the formula must have changed. It's very runny. I don't like it at all.

    Customer review from
    Response from
    Jul 13, 2024

    Jun 29, 2024
    from United States
    Perfect Skin-like Foundation!!!!

    Absolutely love this foundation! It's so skin-like and is just as fresh at the end of a long work day! It's buildable but dewy and never settles into creases. I love this product!

    Customer review from
    Jun 14, 2024
    from United States
    Please Bring It Back!

    Amazing coverage that doesn't even look like you're wearing anything, has a cult following, blends like a dream, and it's being discontinued?! Please please please bring it back!

    Customer review from
    Sunny Skies Chicago
    Jun 01, 2024
    Order and reorder great product

    [This review was collected as part of a promotion.] Can’t live without this.

    Customer review from
    May 26, 2024
    from CANADA
    Best foundation ever- don't discontinue!

    I have been using this product for 12 years now. I have been looking for something similar and haven't found anything close. Do not discontinue this product- nothing else compares!!!

    Customer review from
    May 23, 2024
    from United States
    PLEASE Do Not Discontinue

    This is the best foundation I've used in my life, and I have tried ALL at one point or another. But this is The One. It's natural, but it's THERE. A beautiful, believable finish (yup, like skin). And it lasts. I very lightly set with the BB pressed powder, and the whole thing looks as beautiful ten hours later! A perfect product. Please don't change it, and PLEASE don't take it away.

    Customer review from
    May 20, 2024
    from Seattle, WA
    Premier five star foundation. Flagship product.

    If you want a very natural look but also good even out of the skin and a no foundation feel, this is your product.

    Customer review from
    May 10, 2024
    from United States
    Great natural finish

    Love how lightweight it is. Very natural finish, easy to apply. It never looks patchy or streaky. Stays on well. Love it!

    Customer review from