Here's how it works:

  1. Receive 5% off your second order and all future shipments. Free shipping on orders over $20.
  2. Manage frequency, delivery, and quantity online.
  3. Email reminder sent before each delivery.
  4. Cancel easily at any time.
Learn More
  • 2
  • 8
  • 4
  • 3
  • 11
In stock: Usually ships within 2 business days.

Level up your eyelash game for all-day lashes! Power Up All Day Wear Mascara instantly delivers length, dramatic curl and definition to individual lashes with long-lasting, flexible eight-hour wear. The creamy, oil-free, water-resistant formula is infused with hydrating jojoba extract, so eyelashes appear thicker and more volumized without clumping, smudging or flaking. The multi-functional, lash-catching, curved brush features micro-combs to reach even the smallest lashes while soft-flex bristles create a 360-degree panoramic effect. It's naturally eye-catching.

  • Product Size: 0.44-oz.
  • WHAT IT DOES:
  • Creamy, water-resistant formula with comfortable flexible wear
  • Unique nourishing wax blend delivers instant length, dramatic curl and definition
  • Infused with jojoba extract to soften and hydrate eyelashes, so they appear thicker and more volumized over time
  • Specialized polymer reduces smudging and flaking
  • Long wear (8+ hours of wear)
  • Oil free; 100% safe for lash extensions
  • Dual-purpose curved brush has micro-combs for precise application and soft-flex bristles to stretch and lengthen the look of eyelashes
  • Made in Italy
  • HOW TO USE:
  • Apply mascara from base of lash to tip, wiggling through individual lashes as you comb through
  • Use an oil-based makeup remover or a lash extension-approved lash shampoo to remove from lashes

Web ID: 13197550

Customer reviews

53 Reviews
5 Stars
37
4 Stars
1
3 Stars
5
2 Stars
2
1 Star
8
User Images
    Jan 11, 2024
    from Florida
    MAKES LASHES CLUMPY

    It does not work as shown - very clumpy - not impressed!

    Customer review from butter LONDON
    musicgaln
    Dec 15, 2023
    from Port Huron, MI
    This is my number one favorite mascara

    I have tried most of the mascaras on the market. I just find that fun. Anyway, this one is my number one favorite of non-waterproof mascaras. It is not thick and clumpy but it really thickens and extends all my lashes. I love it!

    Customer review from butter LONDON
    Carol H.
    Dec 31, 2022
    Does not go on well,

    Does not go on well, almost like there is not enough on in bottle.

    Customer review from butter LONDON
    Debbie G.
    Dec 30, 2022
    I've used Power Up mascara

    I've used Power Up mascara for a while and love it but the 2 tubes I received appear to be old dry product. Very disappointed.

    Customer review from butter LONDON
    Sara B.
    Dec 23, 2022
    This is my favorite mascara.

    This is my favorite mascara. It's bold lengthening, and not clumpy

    Customer review from butter LONDON
    Jennifer P.
    Nov 26, 2022
    Dry mascara

    When my mascara finally arrived (USPS lost my package. butter London replaced my item & their customer service was great!) my mascara is really dry.

    Customer review from butter LONDON
    Lori W.
    Nov 03, 2022
    Mascara

    This mascara wasn't the type I had in mind. I was looking for more volume. On the positive side, it does curl the lashes.

    Customer review from butter LONDON
    PookieGirl
    Aug 27, 2022
    Smudged

    I LOVE Butter London Double Decker Mascara but this didn't do it for me. No comparison IMO, not in thickening or lengtheng, and and left me with slight smudging. Also very difficult to remove. Pass.