Turkish Cotton: I imagined something very soft and plush. Not really plush, but soft enough. What they are, though, is AMAZING! It was my daughter who first told me: you really don’t want over-soft. Plush doesn’t dry you well, stays wet for the longest time, and will shed much sooner. You buy towels to dry yourself after a bath or shower; the tight weave of this very absorbent Turkish cotton does that so much better than any towels I’ve had before. And they dry so much more quickly, too. Not an expert in towels, but I can tell these are well made: not too light nor too heavy (important if you have arthritis) and the edging looks carefully finished. Quality workmanship is in this product—something rare these days. Indulge in the set that includes the larger bath sheets; a bit pricey, but the quality is well worth it. If you can grab them on sale, do not hesitate. My daughter just added that Turkish cotton softens with use and washes. One more thing I did not know! Will advise.