We have been through half a dozen area rugs thanks to my dogs. :/ Why are area rugs so expensive?! I am so glad I decided to look at Macy's, because I really do trust their products. This rug is soft, dense, and looks expensive. We put a felt pad underneath and it really is a wonderful thickness now. I would highly recommend this rug to any of my friends. It's not too flashy and works well with our leather furniture. It was a high-quality rug at a fabulous price. It flattened out in less than 12 hours and looks fantastic! It's always risky purchasing a rug online without being able to examine it closely, but this one is perfect!