Pure Color Envy Lash Waterproof Multi Effects Mascara

3.7 (35)
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Product details

Web ID: 4973318

Custom waterproof lashes on demand: 3 looks, 1 mascara. Exclusive hybrid brush lets you create different lash looks on demand. Buildable formula means you can dial up the drama throughout the day and into the night. Conditioning oils keep lashes silky soft, even after you reapply.

  • Product Features

    • All weather; all waterproof
    • Ophthalmologist tested
    • Suitable for contact lens wearers
    • How to use:
    • Use the bristle brush side for volume and lift
    • Use the molded brush side for length and separation
    • Use both brush sides together for all-out drama with all effects
    • Removes with Estée Lauder Long-Wear Makeup Remover
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

3.7/5

35 star ratings & reviews

Write a Review
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6 years ago
from Byron, GA

Best waterproof mascara. Why discontinue???

This is the best waterproof mascara that I have tried. I call this my "One Coat Wonder," it is that good. This gives me thick and long lashes that are not spiky-looking. They almost look like false lashes. It stays on until you take it off with waterproof eye makeup remover (oil based). It won't flake or chip off (unless you have an old, dried out tube) and doesn't smudge on top or bottom (unless you have oily skin care products there -- I recommend blotting with blotting papers for the undereye area and using a powder eyeshadow or setting powder on the upper eye area if this is a problem for you. Now, WHY DISCONTINUE THIS MASCARA??? It is fabulous and now EL will have NO WATERPROOF formulas -- at least none that are any good. The double wear mascara is not good and will not give you lush lashes, the sumptuous mascara is pretty blah. I AM REALLY NOT HAPPY WITH EL FOR DISCONTINUING THIS MASCARA!

Recommends this product

Customer review from esteelauder.com

6 years ago
from White Bear, MN

Mascara

I am very impressed with this mascara. No clumps, long-wearing and is suitable for my sensitive eyes. Thank you Estée Lauder.

Recommends this product

Customer review from esteelauder.com

6 years ago
What is your age?50-60
What is your gender?Female
How often do you shop at macys.com?Frequently

Mascara

I only use waterproof mascara. This one is okay. I like the OLD version of E.L. mascara better but they quit making it. I use other products with this one and still not as good as the original.

6 years ago
from Fort Smith, AR

Great waterproof mascara

I originally received this in a gift set. It didn't smudge, cake, or clump. So, I ordered it. It is easy to apply and looks great most of the day.

Recommends this product

Customer review from esteelauder.com

6 years ago
from Leigh

Excellent

This product is just what it says it is very water proof excellent for wearing if your going swimming it won't run like normal mascaras do

Recommends this product

Customer review from esteelauder.com

7 years ago
from Beverly Hills

Applied correctly, best mascara ever!

Can't live without it. Makes my lashes long,lush and separated.But you have to put it on right.First I curl them, put on a coat in front of lashes from base to ends. Then I put another coat from inside the same way. At the end I put it on ends to keep extending a little more. Stays on. Separates lashes. People think they're false eyelashes. But make sure you get waterproof. The regular comes off like gel & gave me an eye infection under my contacts. But this doesn't do that. Love it.!!!!

Recommends this product

Customer review from esteelauder.com

7 years ago
from Lansdale, PA

Clumpy, Thick, All Around Bad

I used this mascara with Estee Lauder's Little Black Primer (which is great), and it looked terrible! It was clumpy and made my lashes look horrible and thick in a bad way. I surmised that it might not mix well with the primer, so I tried it without. Nope! It was just as bad. I wouldn't recommend this mascara to anyone, and I certainly won't buy it again.

Customer review from esteelauder.com

Response from esteelauder.com

esteelauderpwr8 days ago

We're truly surprised to hear this, and want to make it right. Have you tried Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara? The exclusive, over-sized brush (called Brushcomber Extreme) helps thicken, but also separates like a comb. We believe you'll love it! If you purchased Pure Color Envy Lash Waterproof Multi Effects Mascara on our site, give us a call at 1-877-311-3883 and we'll be happy to arrange for a quick and free exchange.

7 years ago
from Tucker, Georgia

Eh..not impressed

It's not the worst thing in the world. It's just OKAY. No matter how many layers you apply, it stays looking "natural" - like you're not wearing mascara. Maybe somebody out there is going for that kind of look. I like other mascaras from Estee Laudee better.

Customer review from esteelauder.com

Response from esteelauder.com

esteelauderpwr8 days ago

Thanks for your review. For a more dramatic look, we recommend Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara. It provides extreme volume, lift, and curl!