Liquid Foundation

Macy's Exclusive
$42.00
Offers & perks
Black Owned
See offer details

Product details

Web ID: 20660809

This luminous foundation provides a radiant finish, with buildable, medium coverage to hide imperfections, smooth skin texture and even skin tone. No caking or settling into fine lines.

  • Product Features

    • WHAT IT IS:
    • A luminous, lightweight foundation made in the USA
    • WHAT IT DOES:
    • Lightweight layerable wear; long wearing with medium buildability and radiant finish; antioxidant-rich formula stays true to color all day; infused with serum-like properties for brightening, hydration and a smooth, even skin tone
    • INGREDIENT HIGHLIGHTS:
    • Glycerin and squalane hydrate and soften the skin; niacinamide promotes brighter skin and even tone; ashwagandha helps retain the moisture of the skin
    • SKIN TYPES:
    • For all skin types
    • HOW TO USE:
    • For light coverage, dispense one pump; for medium coverage, dispense two pumps
    • Blend the foundation using gentle, dabbing motions
    • For a more natural finish, focus on blending well around the edges of your face, hairline and jawline
    • USE WITH:
    • Fashion Fair Fabulous Priming Serum
    • Fashion Fair Set It Loose Powder
    • Fashion Fair Iconic Pressed Powder
    • Fashion Fair Powder Brush

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers find the foundation's color selection to be accurate and a good match for their complexion.
  • The foundation is described as lightweight, smooth, and easy to blend.
  • Reviewers appreciate the radiant finish and how it covers imperfections.
  • Some customers report that the foundation provides less than full coverage.
  • A few customers mention the foundation can feel oily.
AI-generated summary from 27 customers reviews.
4.5/5

71 star ratings, 31 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

31 reviewssorted by Newest

Sandy
8 days ago
from DC Area
Incentivized review
Incentivized:Yes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Good Texture, Not the Best Match for Oily Skin

The texture of the Fashion Fair Liquid Foundation was pretty good and applied nicely to my skin. However, the biggest challenge for me was finding the right shade. I ended up having to mix two different shades to get the right match for my undertone. Since I already have combination-to-oily skin, I was also disappointed that the foundation seemed to bring out even more oil in my T-zone as it oxidized. As the day went on, my T-zone became noticeably oilier, which affected the overall finish. Overall, I liked the texture, but the difficulty finding the right shade and the increased oiliness in my T-zone made it less ideal for my skin type.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Macy's customer
22 days ago
Incentivized review
Incentivized:Yes

Great Coverage

I am pleased with this foundation!

Macy's customer
27 days ago
Incentivized review
Incentivized:Yes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

The right color

Finally found the right color

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

TeeTee
3 months ago
from St Louis Missouri

Toffee Touch Liquid Foundation

Love this foundation coupled with the cionic pressed powder in Enchanting Amber! I use this pressed powder with other foudations also! can't go wrong with a great setting pressed powder! glad Fashion Fair is ba ck! loved the pink packaging back in the day, but I'll accept the white.

Recommends this product

Avril
4 months ago
from Albany NY

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

This foundation is rich love the texture

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Doris
4 months ago
from Westfield, NJ

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Fashion Fair Liquid Foundation

It went on flawlessly. The color / shade was on point.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

IAT3
5 months ago

Fantastic foundation

I absolutely love Fashion Fair’s foundation. The color is fantastic. The smooth is is unbeatable.

Customer
5 months ago

Just What I Wanted

I finally got the correct fashion Fair Foundation color I'd been looking for. I've always loved Fashion Fair products but over the years they have been hard to find, especially the shades I was used to. I recently purchased a shade of pancake makeup, and wasted money, on a shade that looked right in the picture but was far off in color when it arrived. I'm very pleased with the liquid foundation I just purchased via online.