Skin Priming Serum

4.5 (26)
Limited-Time Special
$31.20 (20% off)$39.00
Expected to arrive in 3–5 business days
Arrives before Valentine’s day
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Offers & perks
Black Owned
See offer details

Product details

Web ID: 16290984

This serum-primer was specifically designed by an African-American dermatologist to even tone and texture, boost radiance and prep deeper skin for seamless, glide-on makeup application.

  • Product Features

    • WHAT IT IS:
    • A potent blend of peptides, hyaluronic acid and skin-brightening actives
    • WHAT IT DOES:
    • Smooths lines, plumps skin and helps fade the appearance of dark spots over time; suspended powders instantly blur and mattify, for a day-to-night, photo-like finish; peach-tinted hue and fragrance-free serum is perfect for all skin tones
    • INGREDIENT HIGHLIGHTS:
    • Glycerin: The cult-favorite humectant draws moisture to the skin
    • Shea Butter: This intense moisturizer is rich in fatty acids, antioxidants and vitamins and is known for its soothing and plumping qualities
    • Coconut Oil: The lush emollient oil helps moisturize and soothe
    • Citrus Unshiu Peel Extract: The extract will brighten, help reduce the appearance of hyperpigmentation and infuse the skin with nourishing antioxidants
    • Aloe Leaf Extract: This refreshing hydrator helps gently soothe and soften
    • Niacinamide (Vitamin B3) & Citric Acid: The combination delivers big brightening benefits for serious glow
    • Sodium Hyaluronate: This deeply hydrating humectant helps replenish and soothe
    • Paraben free, phthalate free and sulfate free
    • Made in the USA of globally sourced components
    • SKIN TYPES:
    • Ideal for all skin types
    • HOW TO USE:
    • Gently press or massage onto bare skin for an instant blurring effect and natural glow
    • Apply before foundation to prep, minimize pores and ensure seamless makeup application
    • USE WITH:
    • Fashion Fair SkinFlex Foundation Stick
    • Fashion Fair Crème To Powder Foundation
    • Fashion Fair Set It Loose Powder

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
  • talk with a beauty expert
    Makeup, skincare, scents—ask us about it all.
    1-800-477-6229
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Complete the look

Enjoy every step of your routine

  • 1

    Step 1

    Primer

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    Fashion Fair

    Skin Priming Serum

    $39.00

    Shop Now

  • 2

    Step 2

    Cream Foundation

    Fashion Fair

    SkinFlex Stick

    $39.00

    Shop Now

  • 3

    Step 3

    Powder Blush

    Fashion Fair

    Blush Duo

    $39.00

    Shop Now

  • 4

    Step 4

    Lip Liner

    Fashion Fair

    Iconic Lip Shaper

    $23.00

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Item 4 of 4

Ratings & Reviews

Here's what customers think
  • The product is praised for its hydrating, smoothing, and long-lasting effects on makeup.
  • Customers appreciate the lightweight, non-greasy formula and its ability to create a natural, radiant finish.
  • It works well for various skin types, including oily and sensitive.
  • However, there is a strong desire for the return of a discontinued product, which customers describe as a "holy grail" item that was unparalleled in improving skin appearance and health.
AI-generated summary from 9 customers reviews.
4.5/5

26 star ratings, 9 reviews

Write a Review
76.9% of reviews have 5 stars
20
7.7% of reviews have 4 stars
2
7.7% of reviews have 3 stars
2
0.0% of reviews have 2 stars
0
7.7% of reviews have 1 star
2

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

4 customer images

9 reviews
Gloria
6 months ago
from Chicago

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

No Product

There was nothing in the tube!! I would like a refund.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

Helpful?
vivian
7 months ago
from Charlotte N.C.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Sheer/bold of this item as Bold.

Fashion Fair Skin Priming Serum

I love Fashion Fair. It’s becoming my only makeup choice!

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
Linda Love
9 months ago
from Evergreen Park, IL.

Thanks

I love it. Thank you Desiree Roger

Helpful?
CasieD
1 year ago

Perfect Pair for the Stick for Foundation

This primer is hydrating and has a moisturizer-like feel to the skin which is a nice balance for the stick foundation that I find to be more matte. It's a great combo to balance your skin out if you prefer a more skin-like finish to your makeup. I have normal to combo skin and prefer a more satin/skin like finish so I did enjoy the finish this primer gave to my overall makeup look.

Helpful?
Macy's customer
1 year ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Serum

Skin was very sensitive to product. Discontinued item.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Helpful?
msnailtect
2 years ago

WORST PRODUCT. NOT SUPPORTING AFRICAN AMERICANS

Very unnecessary. You all stopped the green moisterizer that helped African American skin. You took the target away from African Americans. Product don't get a rating.

Helpful?
Macy's customer
2 years ago

Great All Year Primer

I absolutely love the Fabulous Serum! It’s incredibly thin, soft, and silky, providing a smooth finish that’s light enough to be comfortable, even in the heat. This serum is perfect for summer, holding my foundation and concealer in place for long, extended hours without feeling overbearing. It’s a game-changer for my makeup routine!

Helpful?
Lisa369
2 years ago
from Mississippi

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Works well

Good

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Helpful?