Brow Power Powder

4.4 (198)
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Product details

Web ID: 5618303
Brow Power Powder is your breakthrough brow powder that is clinically tested to be waterproof and is so easy to use, it does your brows for you! Developed with plastic surgeons, this groundbreaking product creates the look of real hair and adds the look of soft volume and definition without ever appearing flat or drawn on. Perfect for both thin and thick brows, your brow innovation also features award-winning Brow Power Technology and transforms to all hair colors based on pressure. Infused with brow-enhancing biotin, saw palmetto and argan and jojoba oils, plus anti-aging antioxidants and collagen, Brow Power Powder is truly unlike any other brow powder you've ever experienced!

  • Product Features

    • Universal shade transforms to all hair colors based on pressure
    • Adds soft volume and definition for brows that look real, never flat or drawn on
    • Waterproof
    • Pair With:
    • Heavenly Luxe™ Brow Power™ Brush #21 WebID: 5616870

  • Shipping & Returns

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Ratings & Reviews

Here's what customers think
  • The product offers natural-looking results and is easy to apply, providing long-lasting wear.
  • The universal taupe shade works well for various hair colors and complexions, helping to fill in sparse areas and cover grays.
  • Customers find the powder superior to brow pencils or pomades, as it delivers a soft, natural finish.
AI-generated summary from 198 customers reviews.
4.4/5

198 star ratings & reviews

Write a Review
79.8% of reviews have 5 stars
158
4.0% of reviews have 4 stars
8
3.5% of reviews have 3 stars
7
5.6% of reviews have 2 stars
11
7.1% of reviews have 1 star
14

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2 customer images

198 reviews
Tayjim
1 year ago
from Ridley Park PA

Love it

I have been using this for years. matches perfectly with my brows and goes on better than pencil. i use the IT eyebrow brush too

Recommends this product

Customer review from itcosmetics.com

camag
2 years ago
from Austin, TX

Looks natural and lasts

Best brow powder I've used. It stays put more than 24 hours!

Customer review from itcosmetics.com

Jenn14371
2 years ago
from Ga

It was ok

Wasn’t my favorite product. It didn’t appear as smith as I’d like.

Customer review from itcosmetics.com

Response from itcosmetics.com

Customer Care2 years ago

Hi there! We're so sorry to hear about your experience. We would love to hear more about IT! We advise you to live chat us! We look forward to speaking with you!

ShelleyJK
3 years ago
from Maryland

Don’t brow-z buy this review

The brow power powder is one of my most favorite products! It is easy to apply and provides perfect filling in and shading. The coolest thing about it is that you can use this with any look! Apply lightly for daytime. Apply heavier for nighttime to achieve dramatic results.

Recommends this product

Customer review from itcosmetics.com

Vicctoria
3 years ago
from nashville
Incentivized review

Great color and stays on

I have dark brown hair and brows. This Universal Taupe color is perfect for me. It goes on great and stays on all day and even overnight. I am overly gentle with my brows because the are pretty sparse, so many mornings I don't even need to reapply the powder which is great! I use the IT dual end brow brush.

Recommends this product

Customer review from itcosmetics.com

Katrina77
3 years ago
from East Tennessee

great color for many

This has a great color that works for many people.

Recommends this product

Customer review from itcosmetics.com

a2ztexas
3 years ago
from Texas
Incentivized review

Put the POW in Power!

I love, love this product although I'm not sure it is still available in this form. I will readily try anything closely resembling it, though because I've really enjoyed the color and coverage it gives my brows without being difficult to apply, messy or making my brows overly strange looking!

Recommends this product

Customer review from itcosmetics.com

Southern Belle 2023
3 years ago
from Atlanta, GA

Best Brow Powder Ever!

Stays put, goes on smooth and lasts a long time! Definitely recommend for filling in thin brows!

Recommends this product

Customer review from itcosmetics.com