Brow Power Universal Eyebrow Pencil

4.4 (1,950)
$26.00
Offers & perks
Women Founded
See offer details

Product details

Web ID: 5528351
Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.4/5

1,950 star ratings, 1,910 reviews

Write a Review
72.8% of reviews have 5 stars
1420
10.7% of reviews have 4 stars
208
5.7% of reviews have 3 stars
112
3.6% of reviews have 2 stars
71
7.1% of reviews have 1 star
139

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

117 customer images

  • Brow pencil
  • IT Universal Taupe
  • My Skin Feel’s Great!👍
1,910 reviews
Dee J
7 days ago
from Florida

Best Eyebrow I have used-and I am no spring chicke

This eyebrow pencil, the universal, is so wonderful. Fills in my brows perfectly and never looks like makeup. Very natural looking and lasts all day. Please don’t change this product!

Recommends this product

Customer review from itcosmetics.com

Mscorona65
11 days ago
from Chesapeake, VA

Not Impressed

Sadly this is not working for me the way it was advertised. The pencil seems dull and doesn't do much.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS11 days ago

Hi Mscorona65! We’re sorry to hear that the Brow Power Universal Eyebrow Pencil wasn’t the right fit for you. We understand how disappointing it can be when a product doesn’t deliver the results you were hoping for. Your feedback is truly appreciated and helps others make informed choices. Depending on where and when your purchase was made, you may be eligible to return the item, and we encourage you to review our return policy for additional details https://tinyurl.com/25qu9tu3. Thank you for taking the time to share your experience.

Stefiam14
12 days ago
from Modesto, Ca

Not the best

I was a bit disappointed with the eyebrow pencil. Especially with the price that it was, I was hoping it would be fantastic! The color went on weird and didn't last long at all. I guess I'll stick to the powder/foundation for now. What a waste.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS11 days ago

Hi Stefiam14! We’re truly sorry to hear that the Brow Power Universal Eyebrow Pencil didn’t meet your expectations, especially given the investment you made in it. We completely understand how frustrating it can be when a product doesn’t apply or wear as expected. Your feedback is very important to us and helps us continue to improve. Depending on where and when your purchase was made, you may be eligible to return the item, and we encourage you to review our return policy for more details https://returns.narvar.com/itcosmetics/returns. Thank you for taking the time to share your experience—we genuinely appreciate it.

Alth08
13 days ago
from Brooklyn, NY

Decreased quality for the past year

I've been using this eyebrow pencil for about 10 years and I love the color and how it goes on. I use the taupe color which matches my own brows perfectly and doesn't even look like I'm wearing a pencil. However, for the past year the quality of the pencils have not been good at all. The crayon crumbles with pieces breaking off as I use it. And, I buy them much more often now that in years past. I've done through about 5 pencils in the past year whereas before I might have only gone through one or two. This is crazy. Get the quality standard back up, please, or you'll be losing a loyal customer. I'm trying to find a replacement product as we speak. Come one IT Cosmetics. Do better.

  • Photo from Alth08

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS13 days ago

Hi Alth08! Thank you for sharing your feedback about the Brow Power Universal Eyebrow Pencil. We’re truly sorry to hear about the issues you’ve experienced with the pencil breaking and the decrease in quality, and we completely understand how frustrating this must be, especially as a longtime loyal customer. We’d like the opportunity to review your experience and assist you further. Please contact our Consumer Care team at 1.800.356.5120, Monday–Saturday, 9 AM–5 PM ET, so we can help address your concerns. Thank you for bringing this to our attention.

KateinMA
13 days ago
from Swansea, MA

Only brown pencil I use for years now

Doesn’t tug, goes on smoothly, blends easily and somehow always seems to keep its sharpened edge. My fave eyebrow pencil hands down and have used it for years

Recommends this product

Customer review from itcosmetics.com

KNakama
14 days ago
from Portland, OR

Beautiful Brows

This is my Go To for brow pencils. I order one as soon as I start a new one so I can make sure I never run out.

Recommends this product

Customer review from itcosmetics.com

kmw31
17 days ago
from PA

Brow power!

Love this eyebrow pencil. Applies easily and the brush is great!

Customer review from itcosmetics.com

Grammy4
18 days ago
from MN

Perfect Brows

I am not a make-up artist and don't consider myself good at any of it but this brow pencil is the only one that has worked for me. I have tried others and it looked so terrible that I had to spend 10 minutes scrubbing it off.

Recommends this product

Customer review from itcosmetics.com