Brow Power Universal Eyebrow Pencil

4.4 (1,935)
$22.10 (15% off) with code: FRIEND$26.00
585 customers purchased
Offers & perks
Women Founded
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Product details

Web ID: 5528351
Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.4/5

1,935 star ratings, 1,898 reviews

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72.8% of reviews have 5 stars
1409
10.7% of reviews have 4 stars
207
5.7% of reviews have 3 stars
110
3.6% of reviews have 2 stars
70
7.2% of reviews have 1 star
139

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

116 customer images

  • Brow pencil
  • IT Universal Taupe
  • My Skin Feel’s Great!👍
  • Lead out of pencil
1,898 reviews
Haolerose
7 days ago
from Arkansas
Incentivized review

Can't go wrong with Universal Taupe

I've tried less exspensive brands thinking why splurge on eyebrow pencil? Nothing compares to it as far as I'm concerned. The taupe is a perfect match for me, goes on smooth, & lasts all day.

Recommends this product

Customer review from itcosmetics.com

JulieMcD1207
9 days ago
from Kentucky

IT is the best for brow pencils

This is my go-to brow pencil. I love the color and also the brow brush that is built-in to the pencil.

Recommends this product

Customer review from itcosmetics.com

Jenn 123
11 days ago
from Baltimore

Brow pencil

This is an easy to use brow pencil. I've tried others and always come back to this one.

Recommends this product

Customer review from itcosmetics.com

MLHM
12 days ago

Best Coverage

Love this pencil because at 50 my eyebrows need some help! No smear and great coverage.

Recommends this product

Customer review from itcosmetics.com

Blr10
15 days ago
from Virginia Beach

Fantastic product

This brown pencil is by far the best I’ve used. I won’t buy any other brown pencil anymore. Not only is it a great product for ease of application but it is the perfect color matching my brows almost to a T which is very difficult for me being that they are so dark

Recommends this product

Customer review from itcosmetics.com

Hand
16 days ago
from MT
Incentivized review

Stays on

Only brow pencil that stays on all day. Perfect color

Recommends this product

Customer review from itcosmetics.com

lizzytoyou
16 days ago
Incentivized review

brows

love the ease of this product and the additional of the blonde color choice

Recommends this product

Customer review from itcosmetics.com

Susan434
20 days ago
from San Antonio, TX

Great Little Brows!

Easy to use, shape, and fill in brows. Wish it had a little more staying power but overall a good product. For a pencil one of the best; have been using for years.

Customer review from itcosmetics.com