Brow Power Universal Eyebrow Pencil

4.4 (1,882)
$26.00

Product details

Web ID: 5528351

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Northern Mariana, American Samoa, Alaska, District of Columbia, Palau, Armed Forces Europe, Marshall Islands, Armed Forces Pacific, Hawaii, Guam, Armed Forces Americas, U.S. Virgin Islands, Puerto Rico, Federated States of Micronesia
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.4/5

1,882 star ratings, 1,852 reviews

Write a Review
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10 days ago
from St James, NY
Incentivized review

Easy to apply and lasts all day

Easy to apply, lasts all day, really fills in my eye brows after years of over waxing.

Recommends this product

Customer review from itcosmetics.com

12 days ago
from Rural Nebraska

Helps my disappearing eyebrows !

easy to use , no worry about color match, seems to help with eyebrow regrowth

Recommends this product

Customer review from itcosmetics.com

18 days ago

The best and easiest eyeshadow product!

Natural looking, easy to use, long lasting, blends wonderfully!

Customer review from itcosmetics.com

25 days ago
from new jersey
Incentivized review

Bought by accident but happy with it.

I actually thought I was purchasing the power eye brow universal color. I was surprised when I saw this one had a different point. But I tried it and don't mind it at all . It goes on easily and the color is also good. I like the taupe shade as I just want the eyebrows to appear natural. My own have thinned out and gone gray. This pencil works fine. I still prefer the other because of the tip...but I'm fine with either.

Recommends this product

Customer review from itcosmetics.com

25 days ago
from Cakifornia

Brow Review

Its ok but i much prefer the build a brow in the pot. Better color and easier application. Please bring it back.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS23 days ago

Hi there! Thanks so much for your feedback on the Brow Power Universal Eyebrow Pencil. We’re glad you gave it a try! We completely understand your preference for the Build a Brow pot, which was a favorite for many. Unfortunately, it was discontinued due to changes in demand and a shift toward new formulas. We truly appreciate your input and will keep it in mind for future products.

30 days ago
from California

My favorite brow pencil

Love it . Works great . A must try . I've been using this one for over 10 yrs

Recommends this product

Customer review from itcosmetics.com

1 month ago
from Buffalo, NY
Incentivized review

Best Brow Product Ever.

Good coverage, smooth application, universal color is perfect.

Recommends this product

Customer review from itcosmetics.com

1 month ago
from KY

I am a fan!!

This is my first purchase of the It Brow Power eyebrow pencil. I have tried many over the years because my brows have always been sparse. It's one of my favorites! It works very well to fill in my eyebrows and the finish is really pretty. So many eyebrow pencils are hard and I feel that they then leave too harsh of a mark on my brows. This pencil is creamy and you don't have to press hard to apply it, so it gives a much more natural full look to my eyebrow.

Recommends this product

Customer review from itcosmetics.com