Brow Power Universal Eyebrow Pencil

4.4 (1,942)
$26.00
Offers & perks
Women Founded
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Product details

Web ID: 5528351
Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.4/5

1,942 star ratings, 1,903 reviews

Write a Review
72.9% of reviews have 5 stars
1416
10.7% of reviews have 4 stars
207
5.7% of reviews have 3 stars
110
3.6% of reviews have 2 stars
70
7.2% of reviews have 1 star
139

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

116 customer images

  • Brow pencil
  • IT Universal Taupe
  • My Skin Feel’s Great!👍
  • Lead out of pencil
1,903 reviews
Grammy4
5 days ago
from MN

Perfect Brows

I am not a make-up artist and don't consider myself good at any of it but this brow pencil is the only one that has worked for me. I have tried others and it looked so terrible that I had to spend 10 minutes scrubbing it off.

Recommends this product

Customer review from itcosmetics.com

Missklyn
8 days ago
from Virginia

Best Brow

I’ve tried many. My go to brow makeup. Applies easily on sparse brows. Stays all day. Get compliments so multiple reorders.

Recommends this product

Coppr3
11 days ago
from Knoxville, TN

As an older redhead, I’ve been looking for a brow color that stays put all day, that works well with my coloring, and frames my eyes well. This brow pencil does all that with no smudging. 🙌🏼🙌🏼🙌🏼

Recommends this product

Customer review from itcosmetics.com

mm86
12 days ago
from VT

Brow Power Universal eye brow pencil

I have tried all your Eye pendcils and for me I like this one because it is smaller and easier to handle. the eye brow pencil full is for someone who more eye brows than I have. They are both good for what you want them to do

Customer review from itcosmetics.com

Terryj95
15 days ago

Only brow product I use

Lasts all day & easy to apply. I have used this for years. No other product compares to this !

Customer review from itcosmetics.com

Haolerose
25 days ago
from Arkansas
Incentivized review

Can't go wrong with Universal Taupe

I've tried less exspensive brands thinking why splurge on eyebrow pencil? Nothing compares to it as far as I'm concerned. The taupe is a perfect match for me, goes on smooth, & lasts all day.

Recommends this product

Customer review from itcosmetics.com

JulieMcD1207
27 days ago
from Kentucky

IT is the best for brow pencils

This is my go-to brow pencil. I love the color and also the brow brush that is built-in to the pencil.

Recommends this product

Customer review from itcosmetics.com

Jenn 123
29 days ago
from Baltimore

Brow pencil

This is an easy to use brow pencil. I've tried others and always come back to this one.

Recommends this product

Customer review from itcosmetics.com