Brow Power Universal Eyebrow Pencil

4.4 (1,900)
$22.10 (15% off) with code: VIP$26.00

Offers & perks

Free gift with purchase
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Women Founded
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Product details

Web ID: 5528351

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Armed Forces Americas, American Samoa, Hawaii, Armed Forces Pacific, Guam, Armed Forces Europe, Federated States of Micronesia, Alaska, Palau, Northern Mariana, Puerto Rico, Marshall Islands, U.S. Virgin Islands, District of Columbia
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.4/5

1,900 star ratings, 1,866 reviews

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1,866 reviews
10 days ago
from Ingleside IL

Love how easy this is.

I'm a no fuss person and I love how this pencil fills the gap without being too thick. A couple swishes and I'm done. The brush on the other end of the pencil helps give an even more feathered look. Plus the universal taupe is a great shade for multiple skin tones

Recommends this product

Customer review from itcosmetics.com

11 days ago
from Philadelphia
Incentivized review

Brow Power

This is the best eyebrow pencil hands around! Great colors and looks natural.

Recommends this product

Customer review from itcosmetics.com

22 days ago
from South Milwaukee, Wisconsin

Brow Power

Love the new streamline look and the ability to fine tune my eyebrows.

Customer review from itcosmetics.com

23 days ago
from Canada

Needs a non-red/brown GREY option

Product itself seems OK, but there are no properly grey options. I tried Universal Taupe but it runs too reddish/brown for me. My brows are sparse and black (and one day will be white/grey!) and anything brown looks so wrong on my brows. Oh well. I prefer brow powder for a subtler, natural look, anyway.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS11 days ago

Hi there! We appreciate you reaching out to the USA! For assistance with products and services in your region, please contact the customer care team in your country of residence. They will be best equipped to provide you with the most accurate and relevant information. You can typically find their contact details on the official L'Oréal website for your specific country. We hope this helps!

25 days ago
from Lancaster

Great

Love this goes on smooth and right color for my brows don't look like I have on product looks natural

Recommends this product

Customer review from itcosmetics.com

29 days ago

Reliable

Great product. Especially for the summer when it's hot or I'm swimming.

Customer review from itcosmetics.com

29 days ago
from Farmington MO
Incentivized review

The only one I’ll use

This eyebrow is the only one I’ll use. After trying several, this one creates the most realistic look and doesn’t wipe off.

Recommends this product

Customer review from itcosmetics.com

1 month ago

Please Reconsider Discontinuing this Product

My feelings are so hurt. This was the BEST Eye Brow Gel I've EVER used! I went to several establishments looking for this product. NO ONE had it. I showed the workers, and they were highly impressed with the product, especially the brush. Well, back to looking for a NEW product. As the saying goes, "If it ain't broke, don't fix it." A broke click is right twice a day. This product was on it 24/7.

Customer review from itcosmetics.com