• IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil Universal Taupe color swatch
  • IT Cosmetics - Brow Power Pencil Universal Taupe color swatch
  • IT Cosmetics - Brow Power Pencil Universal Taupe color swatch
  • IT Cosmetics - Brow Power Pencil Universal Taupe color swatch
  • IT Cosmetics - Brow Power Pencil Universal Taupe color swatch
  • IT Cosmetics - Brow Power Pencil Universal Taupe color swatch
  • IT Cosmetics - Brow Power Pencil Universal Taupe color swatch
IT Cosmetics - Brow Power Pencil
Universal Taupe color swatch
IT Cosmetics - Brow Power Pencil
IT Cosmetics - Brow Power Pencil
IT Cosmetics - Brow Power Pencil
IT Cosmetics - Brow Power Pencil
IT Cosmetics - Brow Power Pencil
IT Cosmetics - Brow Power Pencil
IT Cosmetics - Brow Power Pencil
IT Cosmetics - Brow Power Pencil
Current selected color: Universal Taupe
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Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • WHAT IT DOES:
  • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
  • Budge-proof makeup formula looks like real hair and adheres to skin
  • Built-in spooley brush helps you achieve a natural-looking result
  • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
  • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
  • HOW TO USE:
  • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
  • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
  • 1. The start of your brows should line up directly with the edge of your nose
  • 2. Your brow arch should align to the outer edge of your iris.
  • 3. The end of your brow line should line up with the outer corner of your eye.
  • USE WITH:
  • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
  • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
  • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
  • KEY INGREDIENTS:
  • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
  • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
  • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

Web ID: 5528351

Customer reviews

1691 Reviews
5 Stars
1204
4 Stars
187
3 Stars
102
2 Stars
64
1 Star
134
User Images
    Krous
    Jul 11, 2024
    Great (if you have red hair)

    I love the spoolie and I love how the product goes on (super smooth) but the color is so not “universal”, regardless of how much I apply or how hard I press (as per instructions). The color is a high reddish brown- perfect for gingers, which, alas, I am not.

    Customer review from itcosmetics.com
    vickib7717
    Jul 09, 2024
    from Chipley, Florida
    Eyebrow WOW!

    I needed this in my life! I was a teen in the 90s and pencil thin eyebrows were in! Now my eyebrows don't fully grow in due to excessive plucking. This pencil works perfectly to fill in those bare areas.

    Customer review from itcosmetics.com
    Flamingo Jeeper
    Jul 08, 2024
    from TX
    I like the all in one with brush & color

    [This review was collected as part of a promotion.] I have thin brows since I am older & I can fill in the gaps easily with this

    Customer review from itcosmetics.com
    Issa B
    Jul 07, 2024
    from DePere, WI
    Taupe is EXCELLENT!

    I have had issues finding the correct brow product for years...until I came across IT Universal Eyebrow Pencil! This product goes on so easily, the color (Taupe) is perfect for my face and hair color, and I use it every.single.day!

    Customer review from itcosmetics.com
    Catyy
    Jul 05, 2024
    from 19006
    Great brows

    [This review was collected as part of a promotion.] Love the brush and the formula, it goes on smoothly

    Customer review from itcosmetics.com
    pmk1
    Jul 05, 2024
    from Gettyburg PA
    pencil

    The product is easy to use and stays put. Blends nicely with my sparce eyebrows and looks natural.

    Customer review from itcosmetics.com
    Luludx50
    Jul 01, 2024
    from Raleigh
    Love color & consistency but tip kept breaking

    I love It products and was excited to try this brow pencil. I got the taupe since it looked like the best neutral match. I loved how creamy and easy the pencil and product was to apply but every time I put pressure on the pencil to outline, etc. the tip broke. I didn’t have it over extended and it happened multiple times until it ran out way too early. With the sale I’m going to try again since the color, and consistency seems great. Hopefully the tip doesn’t break this time.

    Customer review from itcosmetics.com
    andrealynne
    Jul 01, 2024
    from Glen Carbon, IL
    works really well

    [This review was collected as part of a promotion.] I'm getting some gray eyebrows and less of them and it really helps fill things in and looks natural!

    Customer review from itcosmetics.com
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