Brow Power Universal Eyebrow Pencil

4.4 (1,959)
$26.00
Arrives by Fri. Feb. 13 with Express
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Offers & perks
Women Founded
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Product details

Web ID: 5528351
Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
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Item 4 of 5

Ratings & Reviews

Here's what customers think
  • The eyebrow pencil provides a natural-looking, full brow effect with its universal taupe shade that blends well across hair colors.
  • The built-in spoolie brush makes it easy to groom and shape the brows.
  • Customers appreciate the long-lasting, smudge-proof formula that offers buildable coverage for a subtle or dramatic look.
  • While some users report the pencil tip can break, most consider this a high-quality product that helps achieve their desired brow appearance with ease.
AI-generated summary from 1,919 customers reviews.
4.4/5

1,959 star ratings, 1,919 reviews

Write a Review
72.9% of reviews have 5 stars
1428
10.7% of reviews have 4 stars
209
5.7% of reviews have 3 stars
112
3.6% of reviews have 2 stars
71
7.1% of reviews have 1 star
139

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

117 customer images

1,919 reviews
Criddle77
5 days ago
from Ohio

Polished Brows

This is the best eyebrow pencil. It fills in my brows perfectly and gives a polished finish to my overall look. I would recommend this product for anyone who wants a natural finish to their brows.

Recommends this product

Customer review from itcosmetics.com

Danypm
6 days ago
from NC
Incentivized review

Best Brows!!

Great packaging. Fantastic color. Stays on all day. I always have it with me. I do wish it was waterproof. It's practically perfect! 😁

Recommends this product

Customer review from itcosmetics.com

Jack78
16 days ago
Incentivized review

I love it

I love it I have tried several different brands in this by far is my favorite

Customer review from itcosmetics.com

Momo9549
21 days ago
from Los angeles

Best brow pencil!

This is my favorite brow pencil! I use the taupe shade, it goes on smoothly, lasts, and has great ingredients. I’ve had mine since June and it’s still soft and easy to apply. 100% recommend.

Recommends this product

Customer review from itcosmetics.com

JA0130
22 days ago
from TENNESSEE
Incentivized review

Love IT

Easy to use and doesn’t make your eyebrows look fake

Recommends this product

Customer review from itcosmetics.com

Grandma 66
23 days ago
from UT

Still my favorite Brown Pencil

It goes on smoothly and lasts all day. I have tried others and this out performs all of them.

Recommends this product

Customer review from itcosmetics.com

suef81
25 days ago
from Litchfield, IL

Best brow pencil

This brow power universal eyebrow pencil works best for me. I love the color it works well with my skin tone and looks natural.

Recommends this product

Customer review from itcosmetics.com

PJR
1 month ago
from California

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Natural colors.

Great expectations. Not dissapiunted with IT.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

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