Brow Power Universal Eyebrow Pencil

4.4 (1,978)
$22.10 (15% off) with code: VIP$26.00
Color:Universal Taupe
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 5528351
Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The eyebrow pencil provides a natural-looking, full brow effect with its universal taupe shade that blends well across hair colors.
  • The built-in spoolie brush makes it easy to groom and shape the brows.
  • Customers appreciate the long-lasting, smudge-proof formula that offers buildable coverage for a subtle or dramatic look.
  • While some users report the pencil tip can break, most consider this a high-quality product that helps achieve their desired brow appearance with ease.
AI-generated summary from 1,936 customers reviews.
4.4/5

1,978 star ratings, 1,936 reviews

Write a Review
73.1% of reviews have 5 stars
1445
10.6% of reviews have 4 stars
209
5.7% of reviews have 3 stars
113
3.6% of reviews have 2 stars
71
7.1% of reviews have 1 star
140

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

117 customer images

1,936 reviews
Tari Lynn
4 days ago

Great product

I e been using this brow pencil for years! I just love the way you can use a lighter brown or go dark!

Customer review from itcosmetics.com

JLB2025
8 days ago
from KY

Love it!

Best eyebrow pencil I have used! Stays put and looks natural. I’ve used it for years.

Recommends this product

Customer review from itcosmetics.com

Lives
10 days ago

Excellent product!

Love this brow pencil in auburn. Wish you had it back in stock. The universal taupe just isn’t the right color. I love the way it goes on.

Customer review from itcosmetics.com

LydiaS
10 days ago
from NJ
Incentivized review

Eyebrow

This the best Product !!!! Love it , looks natural

Recommends this product

Customer review from itcosmetics.com

Pixie1015
13 days ago

Brow power

Love this brow pencil. Easy to apply and lasts all day.

Recommends this product

Customer review from itcosmetics.com

BestBlessed
14 days ago
from Maryland

Best Brow Pencil Ever

I have been using this brow pencil for 20 years. It is the best brow pencil that I have ever used. It is long lasting and smudge resistant. It blends well with your natural brow hair. It is very effective and blends well with great color coverage.

Recommends this product

Customer review from itcosmetics.com

Wendizzle
17 days ago

My go to brow solution!

I have used this for several years now and I won't use anything else. Stays on all day and the perfect solution for my very light, thin brows!

Recommends this product

Customer review from itcosmetics.com

AllisonL
21 days ago
from Los Angeles
Incentivized review

Love This Eyebrow Pencil!

This is the best eyebrow pencil I have ever used. It will continue to be my go-to always!

Recommends this product

Customer review from itcosmetics.com