IT Cosmetics
Brow Power Universal Eyebrow Pencil

  • IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil
  • IT Cosmetics - Brow Power Pencil

IT Cosmetics
Brow Power Universal Eyebrow Pencil

$25.00

Current selected color: Universal Taupe
In stock: Usually ships within 2 business days.

This item is part of the Macy's Beauty Box, May

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product details

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • WHAT IT DOES:
  • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
  • Budge-proof makeup formula looks like real hair and adheres to skin
  • Built-in spooley brush helps you achieve a natural-looking result
  • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
  • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
  • HOW TO USE:
  • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
  • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
  • 1. The start of your brows should line up directly with the edge of your nose
  • 2. Your brow arch should align to the outer edge of your iris.
  • 3. The end of your brow line should line up with the outer corner of your eye.
  • USE WITH:
  • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
  • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
  • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
  • KEY INGREDIENTS:
  • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
  • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
  • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.
  • Web ID: 5528351
Customer Reviews
1203 Reviews
5 stars
813
4 stars
149
3 stars
87
2 stars
47
1 star
107
Oil-absorbing Moisturizing
Natural Wear Long Lasting
Sheer Bold
    Best eyebrow pencil
    Oct 15, 2021

    I have a couple favorite eyebrow pencils. This is one of them. It goes on smoothly and looks natural.

    Best eyebrow pencil
    by Judi

    I have a couple favorite eyebrow pencils. This is one of them. It goes on smoothly and looks natural.

    My favorite.
    Oct 05, 2021

    Love it. I’ve tried several and this one is the winner.

    Customer review from itcosmetics.com
    My favorite.
    by Trevbbmom

    Love it. I’ve tried several and this one is the winner.

    Customer review from itcosmetics.com
    Brow Power Universal Eyebrow Pencil
    Oct 05, 2021

    Love the product so much! It is very easy to use and blends perfectly well. A must have!

    Customer review from itcosmetics.com
    Brow Power Universal Eyebrow Pencil
    by Leya from California

    Love the product so much! It is very easy to use and blends perfectly well. A must have!

    Customer review from itcosmetics.com
    Brow pencil
    Oct 01, 2021

    Color is natural, brush is a little too soft for me

    Customer review from itcosmetics.com
    Brow pencil
    by Lafr

    Color is natural, brush is a little too soft for me

    Customer review from itcosmetics.com
    Love the product except it breaks off
    Sep 27, 2021

    As my title says, wonderful product but no matter how gently I use my brow pencil it breaks off. Very frustrating because it is not a cheap product. However, as someone who has very few eyebrows following chemo this is THE BEST brow pencil I have found. Easy to use and looks real which help my confidence. This product in past years never had this problem. Please work on why there is so much breakage.

    Customer review from itcosmetics.com
    Love the product except it breaks off
    by Cherisa

    As my title says, wonderful product but no matter how gently I use my brow pencil it breaks off. Very frustrating because it is not a cheap product. However, as someone who has very few eyebrows following chemo this is THE BEST brow pencil I have found. Easy to use and looks real which help my confidence. This product in past years never had this problem. Please work on why there is so much breakage.

    Customer review from itcosmetics.com
    Best eyebrow pencil!!
    Sep 26, 2021

    Love this eyebrow pencil. You can easily determine the color by how much you press to put on. Great match. The only one I use.

    Customer review from itcosmetics.com
    Best eyebrow pencil!!
    by Amy64

    Love this eyebrow pencil. You can easily determine the color by how much you press to put on. Great match. The only one I use.

    Customer review from itcosmetics.com
    Defective pen
    Sep 25, 2021

    Not happy, the insert crayon fell out, never had that happen.

    Defective pen
    by Gail

    Not happy, the insert crayon fell out, never had that happen.

    This is a very good eyebrow pencil!
    Sep 25, 2021

    I tried a lot of eyebrow pencils before, and the Brow Power Universal Eyebrow Pencil is my favorite one so far. The color universal blonde is perfect for me, and my brows look defined, thicker and natural. Also, it stays on all day. I will definitely repurchase.

    Customer review from itcosmetics.com
    This is a very good eyebrow pencil!
    by Chantal77 from Atlanta, Ga

    I tried a lot of eyebrow pencils before, and the Brow Power Universal Eyebrow Pencil is my favorite one so far. The color universal blonde is perfect for me, and my brows look defined, thicker and natural. Also, it stays on all day. I will definitely repurchase.

    Customer review from itcosmetics.com
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