Do It All Radiant Concealer

4.4 (2,836)
$30.00
Size:NO SIZE
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 21570450
IT Cosmetics Do It All Radiant Concealer is the only clinically tested four-in-one serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture and radiance for all-day wear that won't settle into lines.

  • Product Features

    • WHAT IT IS:
    • A creaseless concealer formula that's also a plumping multivitamin serum
    • WHAT IT DOES:
    • Delivers glowy medium coverage and a radiant finish; provides up to 16-hour wear and 24-hour hydration
    • INGREDIENT HIGHLIGHTS:
    • Soft-focus powders smooth away skin concerns; amino acid-coated pigments offer ease of blending to help ensure no creasing or settling into fine lines; hyaluronic acid, niacinamide and vitamins B5 and E help improve skin hydration, texture and radiance
    • HOW TO USE:
    • On first use, twist and click for 1 minute to allow the formula to disperse
    • Use 1 click of product for targeted application or to spot conceal
    • Use 3 clicks of product for all-over face application
    • RESULTS:
    • The only clinically tested serum concealer*
    • Hydrates dry skin**
    • *Plumps and brightens based on expert grading after 8 weeks of daily use
    • **Hydration based on 24-hour results

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

2,836 star ratings, 2,793 reviews

Write a Review
58.6% of reviews have 5 stars
1663
27.0% of reviews have 4 stars
767
10.7% of reviews have 3 stars
304
2.5% of reviews have 2 stars
70
1.1% of reviews have 1 star
32

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Sheer.

3727 customer images

2,793 reviews
angelak56dd_3654
4 days ago
Incentivized review

Great light coverage

Great concealer! This was light and not greasy or heavy at all! I loved the color match and the way my under eyes glow! The tint was perfect! It doesn’t smell bad like so many other products do. Definitely a must have in my cosmetic bag!

Customer review from influenster.com

radamowicz_3117
5 days ago
Incentivized review

Nice coverage

I recieved this as a duo with a great cream. I am really impressed with the concealer. It covers well and blends well it has a nice finish. It is Lightweight and smooth. Not flaky. I feel like it helps with moisturizing. The color match worked. I like the twist and smooth top this all helps with eliminating waste making it a good value.

  • Photo from radamowicz_3117
  • Photo from radamowicz_3117

Customer review from influenster.com

influencermama1204_356
5 days ago
Incentivized review

Didn’t work for me

This product just didn’t work for my skin. I have fairly healthy skin with minimal fine lines. This concealer settled into my skin very cakey and made whatever fine lines I have stand out. I wanted to like this product but I couldn’t make it work for me.

  • Photo from influencermama1204_356

Customer review from influenster.com

karazav1_147
6 days ago
Incentivized review

Hydrating and blends easy

Unfortunately this isn’t the right shade match for my skin currently which is my fault but I will say that it’s a super hydrating formula that blended nicely. I look forward to trying other shades to find the right fit

  • Photo from karazav1_147

Customer review from influenster.com

makeupbymichele_2406
6 days ago
Incentivized review

Would be my perfect backup radiant concealer if on

When I received It cosmetics Do it All Radiant Concealer + Multivitamin Serum, I immediately knew the shade would be a little too cool for my liking, however, it definitely lived up to its claims and left my under eyes looking radiant. The formula melted right into my skin and glided on seamlessly. Although the shade was indeed a bit cool, it oxidized just enough to blend in and brighten my under eyes. I haven’t used it quite enough to feel the additional serum benefits but it definitely does pack a punch without feeling too heavy. The texture was exactly what you would expect from a radiant/serum type of concealer. The spongey applicator is great for on the go, all in one, with no need to use a brush, although wouldn’t be my go to for hygienic purposes unless you worked off the back off your hand or palette. As far as wear and durability, a little went a long way and it felt great on my skin. It didn’t settle into any lines, didn’t require much blending and seemed to last throughout the day. I believe if the shade was a bit brighter and warmer, I would have been obsessed with this product, as I’m a huge fan of skincare type makeup which serves multiple purposes and is good for the skin. Definitely has a ton of potential to be in my top concealer go to’s! Not sure I would add it to my professional kit but definitely would add to my everyday personal makeup bag! 😍

  • Photo from makeupbymichele_2406
  • Photo from makeupbymichele_2406
  • Photo from makeupbymichele_2406

Customer review from influenster.com

jessb428_4054
7 days ago
Incentivized review

Blur imperfections

This product brightens your under eyes, blurs your imperfections and provides a healthy glow. It has a silky texture and smooth application, it contains hyaluronic acid, niacinamide, and vitamins to plump and hydrate. It has a great doe foot applicator, it provides medium coverage, that evens tone while also looking natural.

  • Photo from jessb428_4054

Customer review from influenster.com

danivanity_6175
7 days ago
Incentivized review

It’s perfect, just buy it.

I received this product in exchange for my honest review - and I honestly love this concealer. I am a processional makeup artist and licensed cosmetologist and I e used literally dozens of concealers and this is in my top. I was skeptical at first because a different it cosmetic concealer (bye bye under eye) is far too heavy for my liking. But this concealer is lightweight, easy to apply and has great coverage. It goes on smooth with a built in applicator, that is a like a felt tip brush that the concealer expels out of little holes in the applicator. I appreciate the convenient applicator packaging with a turn crank bottom, allowing me to control the amount of product. It had a slightly dewy finish to it, giving it a healthy glow and covers my dark circles beautifully. This concealer doesn’t accentuate under eye creases and is perfect with a setting powder. Overall, I highly recommend and I will be purchasing again.

  • Photo from danivanity_6175

Customer review from influenster.com

Stacihopelove1977
7 days ago
from Church hill TN
Incentivized review

Love it

It really worked. Goes on great and the applicator was nice

Recommends this product

Customer review from itcosmetics.com