Do It All Radiant Concealer

4.4 (2,891)
$30.00
Size:NO SIZE
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Product details

Web ID: 21570450
IT Cosmetics Do It All Radiant Concealer is the only clinically tested four-in-one serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture and radiance for all-day wear that won't settle into lines.
  • Product Features

    • WHAT IT IS:
    • A creaseless concealer formula that's also a plumping multivitamin serum
    • WHAT IT DOES:
    • Delivers glowy medium coverage and a radiant finish; provides up to 16-hour wear and 24-hour hydration
    • INGREDIENT HIGHLIGHTS:
    • Soft-focus powders smooth away skin concerns; amino acid-coated pigments offer ease of blending to help ensure no creasing or settling into fine lines; hyaluronic acid, niacinamide and vitamins B5 and E help improve skin hydration, texture and radiance
    • HOW TO USE:
    • On first use, twist and click for 1 minute to allow the formula to disperse
    • Use 1 click of product for targeted application or to spot conceal
    • Use 3 clicks of product for all-over face application
    • RESULTS:
    • The only clinically tested serum concealer*
    • Hydrates dry skin**
    • *Plumps and brightens based on expert grading after 8 weeks of daily use
    • **Hydration based on 24-hour results
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

Here's what customers think
  • The concealer provides medium to full coverage with a natural, radiant finish.
  • The creamy, blendable formula is hydrating and contains beneficial ingredients like niacinamide and hyaluronic acid.
  • It effectively conceals dark circles, blemishes, and redness without looking cakey or settling into fine lines.
  • The wide shade range allows for good color matching.
  • While some found the packaging and applicator challenging to use initially, most agreed it is a high-quality product that delivers on its claims.
AI-generated summary from 2,845 customers reviews.

4.4/5

2,891 star ratings, 2,845 reviews

Write a Review
58.7% of reviews have 5 stars
1696
26.8% of reviews have 4 stars
775
10.9% of reviews have 3 stars
314
2.5% of reviews have 2 stars
71
1.2% of reviews have 1 star
35

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Sheer.

3776 customer images

2,845 reviews
allychase_xo
9 days ago

amazing

glides on, lasts all day, does not crease, great mid range coverage.

Recommends this product

Customer review from itcosmetics.com

Kelli430
10 days ago
from Durham, NC

Great product

Very easy to apply and last all day. Matches my skin well

Recommends this product

Customer review from itcosmetics.com

skylarlisa_5210
10 days ago
Incentivized review

Cakey

I wanted to love this product but I had problems with the applicator. I had to hold the product upside down while I twisted the bottom to get it to come out. It was good for full coverage but it was a little bit cakey. I supposed it depends on the look you’re going for. Not good for a natural look but probably good if you’re going to have photos taken.

Customer review from influenster.com

Response from influenster.com

ITC CS9 days ago

Hello there! Thank you for your review for our Do It All Radiant Concealer. We are happy to hear that it was good for full coverage. We are sorry to hear that you wanted to love this product but you had problems with the applicator and had to hold it upside down while you twisted to get the product to dispense. Also, you mentioned it was a little cakey, not good for a natural look but good if you are having photos taken. We apologize that our product did not meet your expectations and you had this experience. To prevent the product from looking cakey we recommend to hydrate the skin by spritzing a face mist or tapping a tiny amount of moisturizer onto the area, then gently blend with a damp sponge. We appreciate the feedback. Your satisfaction is very important to us. Thank you for reaching out!

alannag24_8896
11 days ago
Incentivized review

Love this concealer!

I’ve been using this concealer for over a month and love it. I use it primarily under my eyes for dark circles and when I have acne on my cheeks. The applicator applies evenly and blends well with the sponge like tip. I received this product from Influenster in exchange for my honest review.

Customer review from influenster.com

Emma T
13 days ago
Incentivized review

Vanisher

This concealer made my skin looked perfect. It matched my skin tone and blended perfectly. The packaging makes the product easy to apply without leaving a mess. You will have to turn the dial at least 10 times the first time to get the product going but once you do, subsequent times will be easy. Just one squeeze was enough to cover my whole face so this tube will last a long time.

Customer review from influenster.com

Regine G
14 days ago
Incentivized review

Looks fine but feels a bit sticky

The consistency itself is slightly thick, a bit sticky. So I got the wrong shade but I think I can use this shade to contour which explains why I put it angled in the photo. I purposely did not blend it so that the product is seen. Once I blended it tho appearance looks fine but I did find it to be a bit sticky. Not sure if I would get this product again.

Customer review from influenster.com

Response from influenster.com

ITC CS13 days ago

Hello there! Thank you for your review for our Do It All Radiant Concealer. We are happy to hear that once you blend it the appearance looks fine. We are sorry to hear that you found the consistency thick, a bit sticky, received the wrong shade and once you blended our concealer you found it a bit sticky. Also, you are not sure if you will purchase again. We apologize that you encountered these issues. This is not the experience we want our IT Family to have. Upon review of the pictures, the shade looks a little too light for your skin, we suggest trying a slightly darker shade. For a smoother finish, try applying a very small amount and gently patting it in with your ring finger or a damp beauty sponge to avoid disturbing the skin. We hope this helps. Thank you for your feedback.

tiffanys6_6364
18 days ago
Incentivized review

Great product

This was not a shade match and product was very hard to get out of it’s container. If the correct shade it would have been perfect. Texture was light weight and flawless

Customer review from influenster.com

nitapaige_7522
19 days ago
Incentivized review

Just ok

The IT Cosmetics Do It All Radiance Corrector is decent, but a bit underwhelming for the hype. It has a nice lightweight feel and gives a subtle glow, which I appreciate, and it blends fairly easily. However, the coverage is very sheer and doesn’t do much correcting on its own, especially for darker spots or discoloration. It’s fine for a natural, minimal makeup day or layered under foundation, but it didn’t really “do it all” for me. Not bad, just not something I’d go out of my way to repurchase.

Customer review from influenster.com

Response from influenster.com

ITC CS19 days ago

Hello nitapaige_7522! Thank you for your review for our Do It All Radiant Concealer. We are thrilled to hear that you found our sheer tint face balm has a nice lightweight fee, blends nicely and gives a subtle glow that you appreciate. We are sorry to learn that you found our product is a bit underwhelming for the hype, coverage is very sheer, does not do much correcting on its own especially for dark spots or discoloration. It's fine for a day where makeup is minimal but did not really do it for you. Not something you would go out of your way to purchase. We apologize that you had these issues and our product did not meet your expectations. Your satisfaction is very important to us. We appreciate you reaching out!