Do It All Radiant Concealer

4.4 (2,797)
$30.00
Size:NO SIZE
Offers & perks
Women Founded
See offer details

Product details

Web ID: 21570450
IT Cosmetics Do It All Radiant Concealer is the only clinically tested four-in-one serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture and radiance for all-day wear that won't settle into lines.
  • Product Features

    • WHAT IT IS:
    • A creaseless concealer formula that's also a plumping multivitamin serum
    • WHAT IT DOES:
    • Delivers glowy medium coverage and a radiant finish; provides up to 16-hour wear and 24-hour hydration
    • INGREDIENT HIGHLIGHTS:
    • Soft-focus powders smooth away skin concerns; amino acid-coated pigments offer ease of blending to help ensure no creasing or settling into fine lines; hyaluronic acid, niacinamide and vitamins B5 and E help improve skin hydration, texture and radiance
    • HOW TO USE:
    • On first use, twist and click for 1 minute to allow the formula to disperse
    • Use 1 click of product for targeted application or to spot conceal
    • Use 3 clicks of product for all-over face application
    • RESULTS:
    • The only clinically tested serum concealer*
    • Hydrates dry skin**
    • *Plumps and brightens based on expert grading after 8 weeks of daily use
    • **Hydration based on 24-hour results
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

2,797 star ratings, 2,755 reviews

Write a Review
58.8% of reviews have 5 stars
1646
27.0% of reviews have 4 stars
755
10.6% of reviews have 3 stars
296
2.5% of reviews have 2 stars
69
1.1% of reviews have 1 star
31

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Sheer.

3686 customer images

2,755 reviews
gigim4_8274
4 days ago
Incentivized review

Amazing coverage with a natural radiant finish tha

The IT Cosmetics Do It All Radiant Concealer is fantastic! It provides excellent coverage for my dark circles without feeling heavy or cakey. The consistency is very creamy and blends like a dream into my skin. I'm also very happy with its wearability, as it lasts through my entire workday without creasing. The radiant effect makes me look much more awake and refreshed. Lastly, it has no strong or unpleasant odor, which is a huge plus for a product used so close to the eyes. I received this product for testing purposes through an Influenster campaign.

  • Photo from gigim4_8274
  • Photo from gigim4_8274

Customer review from influenster.com

nakalici0us_9417
4 days ago
Incentivized review

Natural finish and easy to apply

The concealer has a thin consistency which makes it user-friendly and easy to glide on. I dispense some on the back of my hand and tap a foundation brush into it. I use it all over my face for my dehydrated skin. I like more of a minimal, no-makeup look. My imperfections still peek through a little, but I like that.

Customer review from influenster.com

cadams70
5 days ago

Fantastic

It really brightens my under eyes. I can just use this on my eyes and some mascara and I’m good to go. I love the applicator and it is easy to use. The color match was amazing. Truly love this product.

Customer review from itcosmetics.com

OhShelia22
5 days ago
from PENNSYLVANIA

It’s a sold no for me

I wanted to love this, but it made my “mature” under eyes, look even older. I really hope this won’t replace the bye bye dark spot concealer, because that one is my go to!

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS5 days ago

Hello there! Thank you for your review for the Do It All Concealer. We are happy to hear that you really wanted to love our concealer. We apologize that you found our concealer made your mature under eyes look even older. This is not the experience we want our valued customers to have. For best results we recommend using a concealer that is 1-2 shades lighter than your foundation. Also, the Do It All Concealer is not a replacement for the Bye Bye Dark Spot Concealer. Both are available to purchase on the website and in stores. We truly appreciate you reaching out about it, and we’ll be sure to share your feedback with our team as we know how important this is. We thank you for your feedback.

erinabdc7_5424
5 days ago
Incentivized review

New favorite concealer

I've reached a point in my life where I rarely deviate from certain makeup staples, because as my skin is changing, I know their efficacy and quality. However, this concealer might just make it into the rotation! It's a beautiful concealer. I love its lightweight, serum quality. With its buildable coverage and creamy texture, It applies beautifully. I also think the skin care elements in the concealer help its application and its wearability. I've mainly used this concealer under my eyes, as I prefer lighter coverage there anyway and it wears beautifully and lasts with minimal creasing in my opinion.

Customer review from influenster.com

phuongn81_8346
5 days ago
Incentivized review

Easy daily use concealer

The color is very accurate on the skin and blends seamlessly for a natural finish. The applicator is easy to use and helps prevent any mess or wasted product. The texture is just right, not too thick or too thin, making it easy to apply and build coverage where needed. Overall, a reliable concealer that performs exactly as expected.

  • Photo from phuongn81_8346

Customer review from influenster.com

stephanieb742_9463
6 days ago
Incentivized review

Settles into fine lines

Unfortunately, I did not find that this works well enough to cover any dark circles or other face issues that should be easily covered with concealer. It settles into fine lines and wrinkles, which was a little disappointing, and it feels cakey. It does leave a matte finish and it is not difficult to remove with makeup wipes.

Customer review from influenster.com

Response from influenster.com

ITC CS6 days ago

Hi there! Thank you for your review on our Do It All Radiant Concealer. We are so sorry to hear IT did not provide you with the coverage you were expecting, settled into your fine lines and wrinkles as well as feeling cakey. We certainly understand how disappointing and frustrating this can be. To achieve the best results we recommend using one click for targeted application to conceal problem areas and three clicks for all-over face application. You can also use a makeup brush, such as our IT Brushes™ Airbrush Dual-Ended Flawless Complexion Concealer & Foundation Brush #132, for blending. We hope this is helpful and we appreciate your feedback, IT means the world to us!

andil19_9128
6 days ago
Incentivized review

Highly recommended concealer

Great all in one product. Buildable coverage concealer with built in applicator tip. I like that I can only carry this and a mascara and have a great make up routine without the hassle. Good for dark circles under my eyes.

Customer review from influenster.com